Ayumi packaging
Ayumi is a UK-based beauty and wellness brand specializing in products rooted in Ayurvedic tradition. Their packaging approach centers on visually distinctive carton boxes and retail cartons, emphasizing both brand consistency and product protection.
Packaging Portfolio
Ayumi’s packaging solutions revolve around flat, single-layer paperboard carton boxes and folding cartons, tailored for both retail and direct-to-consumer channels. The packaging structures are consistently rectangular with clean, sharp folds, providing efficient space utilization and product security. Visual elements include bold color palettes, intricate patterns, and prominent branding, which enhance shelf presence and consumer recall. Select products use inner glass jars for added durability, reflecting a focus on premium positioning within the natural beauty segment.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction without any visible fluted layers. The exterior is predominantly green with intricate decorative patterns and white text. The edges are clean and well-defined, indicating precise folding. The carton is designed for retail display, likely intended for shelf placement. The overall appearance is lightweight and suitable for containing a powder product.
The packaging is a flat, rectangular folding carton made of smooth, single-layer paperboard. It features a vibrant pink background with intricate gold patterns along the edges. The front prominently displays the product name 'Hibiscus Powder' in bold white text, with a subtitle indicating it is '100% Pure and Natural'. An image of a woman with flowing hair is featured, adding a personal touch. The overall design is clean and precise, with sharp edges and folds.
The packaging is a flat, rectangular carton box made of single-layer paperboard. It features a smooth surface with clean edges and folds, typical of retail packaging. The front displays a large image of a woman, likely representing the product's use, alongside the product name 'Gotu Kola Powder' prominently featured in a bold, white font against a green background. The overall design has a natural and organic feel, consistent with skincare branding.
The packaging consists of a black folding carton with a smooth, flat construction. The carton features a precise fold with clean edges and a glossy finish. The front displays the product name 'HIMALAYAN SHILAJIT' prominently in bold, white lettering, accompanied by a stylized logo at the top. The inner jar is made of dark glass with a black lid, showcasing the product inside. The overall design is sleek and modern, appealing to health-conscious consumers.
The packaging consists of two tubes, each with a smooth, flat construction typical of single-layer paperboard. The tubes are primarily purple with white text and graphics. The design features clear step-by-step instructions for use, indicating a focus on skincare. Each tube has a clean, precise edge and a glossy finish, enhancing its retail appeal. The graphics include product names and key ingredients, prominently displayed.
About the Brand
Ayumi operates in the natural beauty and wellness sector, with a focus on high-quality, Ayurvedic-inspired products such as hair oils, body care, and supplements. Their packaging strategy leverages retail carton formats, integrating vivid visuals and clear product information to reinforce brand recognition and consumer trust.
The brand consistently applies single-layer paperboard cartons and folding boxes across its product lines, supporting both shelf visibility and e-commerce fulfillment needs. Packaging design prioritizes a balance between aesthetic appeal—using bold colors and intricate patterns—and practical considerations such as durability and lightweight construction. This approach is optimized for direct-to-consumer distribution, supporting efficient logistics while maintaining premium shelf presence.
Key Differentiator: Ayumi distinguishes itself through cohesive visual branding, frequent use of natural motifs, and packaging that reflects its Ayurvedic and British heritage.
Design System
Visual Style
Ayumi employs a modern, minimalist typography paired with vibrant, saturated color palettes—greens, pinks, and purples—often accented by gold patterns. Visual design emphasizes clarity and immediate product recognition.
Brand Identity
Consistent logo placement, use of natural-inspired iconography, and uniform application of color schemes across product lines ensure strong brand cohesion. Branding elements such as product names and logos are always prominent, supporting straightforward consumer navigation.
Packaging Design
Primary materials include recyclable single-layer paperboard and, for select items, glass jars with secure lids. The design philosophy prioritizes lightweight, stackable forms that balance protection and visual appeal while supporting efficient logistics.
User Experience
Packaging is structured for easy unboxing and clear product information delivery, enhancing buyer confidence and satisfaction. Visual consistency and step-by-step usage instructions contribute to a positive customer journey and reinforce the brand’s commitment to transparency and wellness.
Company Metrics
Business insights for Ayumi based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking natural, Ayurvedic-inspired beauty and wellness solutions, primarily in the UK and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Ayumi based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Ayumi primarily use?
Ayumi predominantly utilizes single-layer paperboard carton boxes and folding cartons, selected for their balance of cost efficiency, visual appeal, and suitability for both retail and e-commerce channels.
How does Ayumi ensure product safety during shipping?
Ayumi employs sturdy paperboard cartons with precise folding and clean edges, and in certain cases, uses inner glass jars for added product protection, especially for fragile items like supplements.
Does Ayumi’s packaging support sustainability?
Ayumi’s use of recyclable paperboard cartons aligns with basic sustainability principles, though there is limited evidence of advanced eco-friendly materials or certifications.
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