Aimée de Mars packaging
Aimée de Mars is a French beauty brand specializing in 100% natural perfumes and wellness products. Their packaging strategy emphasizes premium aesthetics and sustainability, utilizing both rigid and carton box formats to reflect their commitment to eco-friendly, high-quality presentation.
Packaging Portfolio
Aimée de Mars employs a mix of rigid chipboard boxes and folding carton packaging, primarily utilizing paper-based substrates with premium matte and glossy finishes. Structural formats include discovery sets, luxury coffrets, and sample kits, all designed to maximize product security and visual impact. The portfolio demonstrates a consistent use of floral graphics, secure closures, and interior fittings tailored to delicate glass vials and bottles, reflecting a strategic balance between product protection, sustainability, and a refined customer experience.
The packaging is a rigid box featuring a sturdy construction with thick walls. It has a luxurious appearance, adorned with floral graphics and a glossy finish. The box is predominantly white with pink and gold accents, showcasing a high-quality design. The edges are clean and precise, indicating a premium product. The box likely has a lid that fits securely over the base.
The packaging is a folding carton with a smooth, flat construction. It features a predominantly white exterior with colorful floral graphics and gold accents. The edges are clean and precise, indicating a well-constructed box. The top flap has a tuck closure, ensuring secure packaging. The overall shape is square, designed to hold multiple small vials of perfume.
The packaging is a sturdy, rectangular box with a thick chipboard construction, featuring a smooth, matte finish. It is predominantly white with a delicate floral design in soft pink, conveying a premium feel. The box is adorned with a satin ribbon tied in a bow on the front, adding an elegant touch. The edges are clean and precise, indicating high-quality craftsmanship.
The packaging consists of a sturdy box with a premium appearance, featuring a thick chipboard construction. The box is adorned with a decorative exterior that includes floral graphics and a glossy finish. The edges are clean and precise, indicating high-quality manufacturing. The box has a lid that fits snugly over the base, providing a secure closure.
The packaging is a folding carton box made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with colorful floral graphics, giving it a vibrant appearance. The box is designed to hold a perfume bottle and includes a cut-out window to showcase the product inside. The top flap is folded down and secured, while the bottom is glued for stability.
About the Brand
Aimée de Mars crafts vegan, bio-certified fragrances and skincare, positioning itself at the intersection of natural beauty and luxury. The brand’s approach integrates French artisanal tradition with a focus on minimizing environmental impact through sustainable sourcing and packaging decisions.
The company leverages a direct-to-consumer model to deliver a curated range of perfumes, body oils, and skincare products. Packaging plays a central role in communicating ethical values and premium positioning, with a clear focus on recyclable materials and elegant visual presentation. Their design language echoes the natural ingredients within, using floral motifs and soft color gradients to reinforce product origin and brand ethos.
Key Differentiator: What sets Aimée de Mars apart is the integration of bio-certified, vegan formulations with premium, eco-conscious packaging and a strong emphasis on sensory and emotional resonance.
Design System
Visual Style
Soft serif and sans-serif typography, a predominantly white and pastel color palette accented by floral illustrations in pink, green, and gold, creating an elegant and natural aesthetic.
Brand Identity
Consistent logo placement, use of botanical iconography, and clear visual hierarchy reinforce brand recognition. Packaging maintains high visual consistency across SKUs, leveraging floral motifs as a core identity element.
Packaging Design
Preference for recyclable paperboard and chipboard materials, with a focus on sturdy structures and premium finishes. Design principles prioritize eco-friendliness, tactile quality, and product-specific fit, minimizing excess material.
User Experience
Packaging is engineered for both visual delight and secure handling, enhancing the unboxing process with layered reveals and tactile cues. The design strongly supports the brand’s wellness messaging, fostering an emotional connection and reflecting ethical values at every customer touchpoint.
Company Metrics
Business insights for Aimée de Mars based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers seeking premium, natural beauty and fragrance products with a strong emphasis on ethical sourcing and wellness.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Aimée de Mars based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Aimée de Mars utilize?
Aimée de Mars uses a combination of rigid boxes and folding carton boxes, featuring chipboard and paperboard materials. Their packaging is distinguished by detailed floral graphics, matte and glossy finishes, and structures designed for both product protection and premium presentation.
How does Aimée de Mars address sustainability in packaging?
The brand prioritizes recyclable materials such as paperboard and chipboard, with an emphasis on minimizing plastic use. Packaging designs are optimized for both reuse and recycling, aligning with their bio-certified and vegan positioning.
What is the focus of Aimée de Mars' unboxing experience?
The unboxing experience is carefully curated to deliver a sense of luxury and emotional engagement, employing floral visuals, tactile finishes, and secure product presentation to reinforce the brand's natural and premium identity.
How does Aimée de Mars' packaging compare to competitors in the natural perfume segment?
Aimée de Mars demonstrates high alignment with industry standards for sustainable and aesthetically-driven packaging, offering a comparable or superior unboxing experience and sustainability profile relative to similar natural fragrance brands.
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