AGÁTA Rösterei & Café packaging
AGÁTA Rösterei & Café is a specialty coffee roastery and café based in Mannheim, Germany, offering premium coffee products through a direct-to-consumer model. The brand employs modern, flexible packaging formats designed for both preservation and sustainability, reflecting an emphasis on quality and eco-friendly practices.
Packaging Portfolio
AGÁTA Rösterei & Café utilizes a portfolio of flexible, stand-up pouches predominantly made from multi-layer materials such as plastic and foil laminates. These structures provide optimal moisture and aroma barriers, critical for maintaining coffee freshness. All packaging formats feature resealable closures, supporting both repeated use and extended shelf life. Custom-designed labels with matte and glossy finishes are applied directly to the pouches, integrating essential product data and brand elements. The packaging is visually cohesive across product lines, balancing shelf presence with logistical efficiency for e-commerce distribution.
The packaging is a stand-up pouch made of a black material with a matte finish. The front features a prominent label with a deep burgundy background, displaying the product name 'THUNGURI' in bold white font. Below the product name, there are graphical representations of flavor profiles indicated by colored bars. The overall design is sleek and modern, with a focus on the product's branding. The top of the bag has a resealable zipper, and the sides are slightly curved to allow for a stable stand.
The packaging consists of a flat, stand-up pouch made from a flexible material, likely a combination of plastic and foil for moisture protection. The bag features a matte black exterior with a kraft paper-like section on the front, which contains product information. The edges are sealed, and the top may have a resealable zipper or a fold-over closure. The overall shape is rectangular, designed to stand upright on a shelf.
The packaging consists of three individual coffee bags, each featuring a matte black exterior with a glossy finish on the labels. The bags are flat with a sealed bottom and a top that appears to have a resealable closure. Each bag has a distinct label design with a color scheme that includes yellow and white text on a black background. The labels include product names and descriptions, with a clear focus on the coffee blends offered.
The packaging is a stand-up pouch made from a flexible material, likely a combination of plastic and foil. It features a matte black exterior with a glossy finish on the front. The bag has a resealable top, allowing for easy access and storage. The front displays product information, including the name 'LA FLACA ENTKOFFEINIERT' prominently in white text, along with flavor notes and a graphic representation of strength, acidity, and sweetness levels. The back of the pouch likely contains additional product details and nutritional information, although not visible in this image.
The packaging is a stand-up pouch made of flexible material, likely a composite of plastic and foil. It features a matte black exterior with a prominent pink label. The label includes product information and graphics of a coffee plant. The bag has a zip-lock closure at the top, allowing for resealing after opening. The overall shape is rectangular with a flat bottom for stability when standing.
The image features three coffee bags arranged in a group. Each bag has a matte black exterior with a rectangular shape. The bags have a flat bottom, allowing them to stand upright. The front of each bag displays a label with product information, including the coffee blend name and brewing instructions. The labels are in contrasting colors, with one bag featuring a brown label, another a maroon label, and the third a beige label. The bags have a clean and modern design, with minimal graphics and a focus on the brand name.
About the Brand
AGÁTA Rösterei & Café specializes in high-quality, ethically sourced coffee, focusing on sustainable business practices and community engagement. The company serves both local and online coffee enthusiasts, leveraging a comprehensive product range and custom packaging solutions tailored to specialty coffee.
Founded in 2016, AGÁTA has established a strong reputation for quality and responsibility, sourcing directly from reputable farmers and utilizing packaging that aligns with environmental concerns. Their packaging approach utilizes flexible, resealable pouches that prioritize freshness, barrier protection, and shelf stability. Brand consistency is maintained through cohesive labeling and modern design elements, supporting both in-store and e-commerce distribution.
Key Differentiator: AGÁTA’s unique combination of ethical sourcing, personalized customer experience, and rigorously branded, eco-conscious packaging distinguishes it within the specialty coffee sector.
Design System
Visual Style
AGÁTA adopts a modern, minimalist visual style featuring sans-serif typography, a predominantly black color palette accented with muted tones (burgundy, kraft brown, pink, beige), and clean, high-contrast label designs. The use of both matte and glossy finishes enhances tactile and visual interest.
Brand Identity
Consistent logo placement and clear display of the company name are maintained across all packaging. Product-specific labeling leverages color variation for differentiation, with iconography (e.g., flavor profile indicators) enhancing functionality. Visual consistency is achieved through repeated use of typefaces, layout grids, and branded graphics.
Packaging Design
Material selection prioritizes barrier properties and product protection, with a focus on flexible, resealable structures. The design philosophy emphasizes minimalism, sustainability, and user convenience, aligning with specialty coffee market expectations. Structural choices support both retail shelf display and shipping resilience.
User Experience
The packaging is engineered for straightforward unboxing and resealability, providing a premium customer experience. Design elements guide consumers through product selection, preparation, and storage, reinforcing AGÁTA’s brand values and supporting a seamless purchase-to-consumption journey.
Company Metrics
Business insights for AGÁTA Rösterei & Café based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Specialty coffee consumers across Germany, including both local café patrons and online direct-to-consumer buyers seeking quality, ethically sourced products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for AGÁTA Rösterei & Café based on industry standards and best practices
Frequently Asked Questions
What type of packaging does AGÁTA Rösterei & Café use for their coffee products?
AGÁTA primarily uses flexible, stand-up pouches with resealable closures, made from multi-layer materials designed for product freshness and moisture protection. The packaging is custom branded and leverages both matte and glossy elements for visual impact.
How does AGÁTA address sustainability in its packaging?
The company emphasizes plastic-free and eco-friendly packaging options where feasible, with a focus on reducing environmental impact through material selection and minimalistic design.
Is AGÁTA's packaging optimized for e-commerce logistics?
Yes, the flexible pouch format provides durability and protection during shipping, supporting AGÁTA’s direct-to-consumer business model and fast delivery services.
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