Agostani S.r.l. packaging
Agostani S.r.l. is a Milan-based coffee specialist offering coffee pods, capsules, and machines through its e-commerce platform. The company utilizes a mix of branded carton, rigid, and flexible packaging formats to deliver both original and compatible coffee products, with a focus on visually driven presentation and efficient logistics.
Packaging Portfolio
Agostani S.r.l. leverages a combination of single-layer and multi-layer carton boxes for retail and wholesale distribution of coffee capsules, employing both house-branded and partner-branded formats. Rigid boxes, such as branded tins, are used for premium or gift-oriented SKUs, offering enhanced product protection and perceived value. Flexible packaging, primarily in the form of multi-layer pouches for individual capsules, ensures freshness and supports flavor differentiation through color-coding and branding. Packaging designs emphasize glossy and matte finishes, precise structural folds, and prominent logo placement, balancing shelf impact with e-commerce logistics requirements.
The packaging is a rectangular rigid box with a sturdy construction. The box features a hinged lid that opens from the top, revealing an inner compartment. The exterior is predominantly cream-colored with a blue top, showcasing a graphic illustration of a coffee cup, which adds a decorative touch. The edges are clean and well-defined, indicating high-quality manufacturing. The box has a matte finish, giving it a premium look.
The packaging consists of individual coffee capsules, each encased in a colorful, flexible pouch. The pouches are designed to be lightweight and are likely made from a multi-layer film that provides barrier properties to preserve freshness. Each pouch features a distinct color scheme corresponding to different coffee flavors, with a glossy finish that enhances visual appeal. The front of each pouch prominently displays the brand name 'Agostani Caffè' along with flavor indicators, while the back may contain product information and brewing instructions.
The packaging is a rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is printed with vibrant colors, predominantly pink and blue, and includes graphics of historical figures. The front displays the brand name 'TuttoCialde.it' prominently, along with product information. The box has a glossy finish, enhancing its visual appeal.
The packaging is a square folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is primarily kraft brown with printed graphics in dark blue and red. The top surface has a minimalistic design with a depiction of Italian architecture and the text 'Tales of ITALY' prominently displayed. The sides contain additional branding and product information, with a white rectangular area for labeling. The overall appearance is light and retail-friendly, suitable for displaying on shelves.
The packaging is a retail carton designed for coffee pods, featuring a smooth, flat construction without any visible fluted layers. The box has a predominantly orange and white color scheme, with a glossy finish. The front displays a large logo and product name, while the sides have additional product information and graphics. The edges are clean and precise, indicating a well-constructed folding carton.
About the Brand
Agostani S.r.l. has established itself within the food and drink sector as a key distributor and retailer of coffee pods, capsules, and related accessories. Their packaging approach integrates both proprietary and partner brand identities, leveraging high-visibility carton and flexible structures to support a diverse product catalog.
Operating since 1969, Agostani combines a B2C e-commerce model with in-person Pick&Pay services, emphasizing convenience and customer satisfaction. Packaging solutions are designed to facilitate retail display, ensure product protection, and maximize shelf impact, often featuring vibrant graphics, consistent branding, and a range of materials adapted to different coffee systems. The company’s strategy is responsive to increasing demand for home brewing and at-home coffee consumption trends.
Key Differentiator: Agostani’s unique value lies in its broad compatibility range, multi-brand packaging integration, and a user-centric online platform optimized for both product discovery and logistical efficiency.
Design System
Visual Style
Typography choices favor clean, sans-serif fonts for readability, supported by a color palette dominated by deep blues, creams, pinks, and kraft browns. The overall aesthetic combines modern branding cues with classic Italian coffee motifs, ensuring high shelf impact and online visual clarity.
Brand Identity
Logos are prominently displayed on all packaging, often accompanied by established dates and product lines. Iconography includes coffee cups and Italian architectural elements, with strong visual consistency across SKUs and partner brands. Consistent use of brand colors and graphics maintains recognition and trust.
Packaging Design
Material selection prioritizes single-layer and multi-layer paperboard for cartons, rigid tins for specialty products, and flexible barrier films for capsule freshness. Structural design emphasizes stackability, easy opening, and tamper-evidence, supporting both retail display and e-commerce shipping.
User Experience
Packaging is structured to streamline the consumer journey from unboxing to brewing, providing clear product information, flavor indicators, and visual cues for compatibility. Design supports both in-store and online customer expectations, enhancing brand perception and repeat purchase intent.
Company Metrics
Business insights for Agostani S.r.l. based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Agostani targets Italian and European retail and online consumers seeking a wide selection of coffee pods, compatible capsules, and coffee machines, with a particular focus on home and small office users.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Agostani S.r.l. based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Agostani S.r.l. use for its coffee products?
Agostani primarily uses carton boxes, rigid boxes, and flexible pouches, each tailored for specific product types such as coffee capsules and pods. These solutions balance product protection, branding visibility, and consumer convenience.
How does Agostani address packaging sustainability?
While many of Agostani's carton packaging formats are recyclable, the overall sustainability profile is mixed due to the use of multi-layer flexible films and rigid tins. There are opportunities to increase the use of recycled content and improve end-of-life recyclability.
Are Agostani’s packaging solutions optimized for e-commerce logistics?
Yes, packaging is designed with e-commerce in mind, focusing on product security, efficient stacking, and minimal damage risk during shipping, while also maintaining strong shelf and unboxing appeal.
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