adam&eve packaging
adam&eve operates a network of beauty studios in Hamburg, offering specialized treatments and beauty services. Their packaging strategy emphasizes modern aesthetics and robust protection for beauty products, utilizing branded carton and corrugated boxes tailored for both retail and shipping applications.
Packaging Portfolio
adam&eve’s packaging portfolio primarily utilizes single-layer paperboard retail cartons and corrugated cardboard shipping boxes, optimized for both product display and secure transit. Retail packaging emphasizes clean lines, brand-forward graphics, and a minimalist use of color, while shipping solutions favor robust, unprinted exteriors for discretion and durability. Occasional use of poly mailers for lightweight, non-fragile items demonstrates cost-effective fulfillment for e-commerce. The portfolio balances product protection, brand visibility, and operational efficiency, reflecting current trends in the beauty and wellness sector.
The packaging consists of a yellow folding carton with a smooth, flat construction. It features clean edges and precise folds, indicative of a single-layer paperboard design. The box is primarily yellow with minimal graphics, showcasing a simple and elegant aesthetic. The front displays the brand name 'fleeky' in a stylish font, likely printed in black, while the sides may have additional branding or product information. The overall form is rectangular, designed to house the wax kit roller and associated products.
The packaging is a brown corrugated box with visible fluted edges when viewed from the side. It has a sturdy construction suitable for shipping and appears to have been used, showing slight wear and handling marks. The box features a plain exterior with no visible printing or graphics, indicating a focus on discreet shipping.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth, white exterior with a glossy finish. The edges are clean and precise, indicating a well-constructed design. The front displays a large, bold logo in black, with the product name 'fleeky' prominently featured. Below the logo, there is a yellow label that contains product information, including 'WAX STREIFEN' and '10 STÜCK' in a clear font. The overall design is minimalistic yet eye-catching, with a focus on the brand name and product details.
The packaging is a corrugated box with a visible fluted inner layer. The box is primarily brown with a kraft exterior, showing signs of wear and handling. Inside, there are multiple products packaged in individual folding cartons, which are white with printed graphics. The box has a sturdy construction suitable for shipping.
The packaging is a slender, upright box with a smooth, flat construction. It features clean, precise edges and folds, indicative of a single-layer paperboard design. The exterior is a soft blue color with a matte finish, giving it a modern and elegant appearance. The front displays the product name 'AUGENMANUFAKTUR' in a bold, sans-serif font, along with the description 'lash & brow booster' in a smaller font beneath it. The overall design is minimalistic, with no additional graphics or images, focusing on the text for branding.
About the Brand
adam&eve delivers a diverse array of beauty treatments, including lash, brow, manicure, and skincare services across multiple Hamburg locations. Their packaging approach leverages minimalist, branded carton boxes for retail, complemented by sturdy corrugated boxes for shipping, reflecting a strong focus on both brand presentation and product protection.
The brand consistently uses high-quality materials—primarily single-layer paperboard for retail cartons and corrugated cardboard for shipping—to maintain integrity across their product assortment. Packaging is tailored to support a seamless unboxing experience and secure delivery, while secondary packaging such as poly mailers provides additional protection for e-commerce orders. The design system prioritizes clean lines, soft color palettes, and prominent branding, underscoring a commitment to visual consistency and modern beauty sector standards.
Key Differentiator: adam&eve distinguishes itself through a combination of minimalist, visually cohesive packaging and a multi-channel approach that balances in-store presentation with e-commerce logistics.
Design System
Visual Style
Typography centers on bold, sans-serif fonts combined with minimalist layouts; color palette includes soft pastels (notably blue, yellow, and white) paired with black or dark accents for contrast. The overall aesthetic is clean, elegant, and modern.
Brand Identity
Consistent logo placement and scale across retail packaging; iconography is sparse, favoring typographic treatments and product names over illustrative elements. Visual consistency is achieved through uniform color schemes and restrained graphic language.
Packaging Design
Material choices focus on recyclable paperboard for retail units and corrugated cardboard for shipping, both selected for their balance of strength and visual appeal. Structural designs are simple—rectangular boxes with precise folds—to streamline assembly and reinforce a premium, uncluttered image.
User Experience
Design supports an elevated customer journey by delivering visually appealing unboxing moments, clear product identification, and protective packaging that ensures intact delivery. The approach underlines the brand’s commitment to quality and customer satisfaction at every touchpoint.
Company Metrics
Business insights for adam&eve based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Urban beauty and wellness consumers in Hamburg seeking high-quality, professional treatments and premium product experiences, including both in-studio clients and online shoppers.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for adam&eve based on industry standards and best practices
Frequently Asked Questions
What types of packaging does adam&eve use for its products?
adam&eve utilizes branded carton boxes for retail presentation and corrugated boxes for shipping, supplemented by poly mailers for certain e-commerce deliveries. Their packaging prioritizes both aesthetic appeal and protective functionality.
How does adam&eve's packaging contribute to customer experience?
The minimalist design and clear branding create a premium unboxing experience, while sturdy materials ensure product safety during handling and transit, supporting both in-store and online customer journeys.
Is adam&eve's packaging environmentally sustainable?
While adam&eve employs recyclable materials like paperboard and cardboard in much of its packaging, there is limited evidence of advanced eco-friendly practices such as compostable components or reduced plastic usage.
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