Yumi Beauty packaging
Yumi Beauty specializes in premium cosmetics and skincare, leveraging packaging that emphasizes visual sophistication and brand consistency. Their approach utilizes modern, branded carton and rigid boxes to reinforce a high-end unboxing experience aligned with sustainability and quality.
Packaging Portfolio
Yumi Beauty deploys a diverse packaging portfolio, predominantly utilizing single-layer paperboard retail cartons and rigid boxes with magnetic closures for elevated presentation. The portfolio includes upright folding cartons for serums and cleansers, thick-walled rigid boxes for gift sets, and custom cosmetic pouches for specialty kits. Packaging materials are selected for smooth finishes, clean folding, and high print fidelity to support modern, brand-aligned aesthetics. Structural choices emphasize both product protection and unboxing appeal, with a balance between recyclable substrates and premium tactile experiences.
The packaging consists of a slender, upright folding carton that houses a small glass bottle with a dropper. The carton features smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly a gradient of warm colors, transitioning from a rich brown at the top to a lighter shade towards the bottom. The carton has clean edges and precise folds, typical of retail packaging. The front displays the brand name 'YUMI' prominently in a bold, white font, along with product information in smaller text. The overall appearance is sleek and modern, suitable for a beauty product.
The packaging consists of a soft, textured cosmetic pouch in a light pink color, featuring a woven pattern. The pouch is zippered and has a rounded shape, making it suitable for holding beauty products. Inside the pouch, there is a hand cream tube and a pair of gloves, indicating its use for cosmetic or skincare purposes.
The packaging consists of a tall, rectangular carton and a cylindrical bottle. The carton is made of smooth, flat paperboard with clean edges and folds, featuring a matte finish. It has a predominantly white background with soft beige accents. The front displays the brand name 'YUMI' in bold, modern typography, accompanied by product details in smaller text. The bottle is made of clear plastic with a pump dispenser, showcasing the product inside. The overall design is minimalistic and elegant, emphasizing a clean aesthetic.
The packaging is a tall, rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with a gradient that transitions to a dark gray at the bottom. The front displays the product name 'YUMI Skincare' prominently in bold black font, with the product type 'SÉRUM VITAMINE C' below it in a smaller font. The overall design is sleek and modern, appealing to a beauty-conscious audience. The carton has a glossy finish that enhances its visual appeal.
The packaging is a smooth, flat construction made of single-layer paperboard, featuring clean edges and folds. It is predominantly white with a glossy finish, giving it a polished appearance. The box has a rectangular shape with a lid that fits over the base, and there are no visible fluted layers, indicating it is not corrugated. The front displays the brand name 'YUMI' repeated in a stylish font, accompanied by a gold stripe that adds a touch of elegance.
About the Brand
Yumi Beauty is a France-based cosmetics company offering skincare, makeup, and personal care products with a focus on vegan and eco-conscious formulations. The brand utilizes a direct-to-consumer e-commerce model and emphasizes quality, sustainability, and modern aesthetics across its product and packaging strategies.
Founded in 1989, Yumi Beauty targets beauty-conscious consumers in France and internationally. Their product portfolio spans skincare, hair care, and fragrance, all supported by packaging that highlights brand values and product integrity. Packaging structures are selected for both presentation and protection, reflecting industry standards for luxury and retail beauty segments.
Key Differentiator: Yumi Beauty stands out for its consistent integration of branded, eco-friendly packaging and a strong emphasis on vegan product positioning, aligning with growing demand for sustainable beauty solutions.
Design System
Visual Style
Minimalist sans-serif typography, predominantly white backgrounds with gradient or gold accent colors, and a clean, modern design language tailored for the beauty market.
Brand Identity
Consistent use of the YUMI logo in bold, modern typeface; product names and descriptors placed prominently on the front; selective use of vegan and origin badges; visual consistency achieved through repeat brand motifs and color stories.
Packaging Design
Emphasis on recyclable paperboard for cartons, rigid board for luxury sets, and soft textiles for pouches. Structural designs favor straight lines, smooth edges, and user-friendly opening mechanisms to enhance both shelf presence and protection.
User Experience
Design choices facilitate a premium unboxing journey, clear product identification, and a tactile sense of quality, supporting brand loyalty and a positive online-to-offline customer transition.
Company Metrics
Business insights for Yumi Beauty based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious and quality-focused beauty consumers in France and international e-commerce markets, with a preference for vegan and sustainable beauty products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Yumi Beauty based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Yumi Beauty use for its products?
Yumi Beauty primarily utilizes carton boxes for retail products, rigid boxes for gift sets, and cosmetic pouches for select kits. Their packaging emphasizes clean lines, sturdy construction, and brand-forward visual design.
How does Yumi Beauty address sustainability in its packaging?
The brand incorporates recyclable paperboard and minimalistic designs to reduce material use, and frequently highlights vegan and eco-friendly packaging attributes to align with environmentally conscious consumers.
Is Yumi Beauty's packaging optimized for e-commerce logistics?
Yes, packaging formats are selected for durability and product security during shipping, with structural designs that balance protection and unboxing experience.
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