Yanne Wellness packaging
Yanne Wellness delivers French-made nutricosmetics and wellness products with an emphasis on ocean-derived, sustainable ingredients. Their packaging approach leverages branded carton solutions and retail pouches to reflect a wellness-focused, eco-conscious identity.
Packaging Portfolio
Yanne Wellness employs a range of folding carton boxes and retail pouches constructed primarily from paperboard with matte, glossy, and kraft finishes. The packaging structures include pull-out drawers, tuck-flap closures, and flexible pouches, all tailored for small-format supplements and beauty products. Branding is highly integrated, with consistent color schemes and clear typography across each SKU, supporting strong shelf presence and consumer recognition. Recyclable materials and minimalist structural designs underscore a sustainability-focused approach suitable for boutique, direct-to-consumer wellness brands.
The packaging is a flat, rectangular folding carton made of smooth, single-layer paperboard. It features a bright yellow exterior with a matte finish. The edges are clean and precise, with no visible fluted layers. The front displays a colorful graphic of a cartoon character alongside the product name in bold, playful fonts. The overall design is vibrant and eye-catching, suitable for retail display.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. It features a clean, white exterior with a glossy finish, and the edges are precisely folded. The front displays vibrant graphics with a blue and white color scheme, including the brand name 'yanne wellness' prominently featured at the bottom. There are minimal structural elements, primarily consisting of tuck flaps for closure.
The packaging consists of a flat, rectangular pouch made from a single layer of paperboard. The exterior has a matte finish with a light brown kraft color, giving it an organic and natural appearance. The edges are clean and precise, with a fold-over top that likely seals the contents inside. The back of the pouch features printed text and graphics, while the front displays the product name and brand prominently.
The packaging consists of a retail carton and a pouch. The retail carton is a folding carton with a smooth, flat construction, featuring clean edges and folds. It is predominantly white with a glossy finish, displaying vibrant graphics and text. The pouch is made of a flexible material with a matte finish, designed for easy opening and resealing. Both packaging types prominently feature branding elements.
The packaging consists of a smooth, flat carton box with clean edges and folds. It features a predominantly white exterior with subtle branding elements and text in a modern font. The box is designed to hold a beauty product, likely a mask or similar item, as indicated by the instructions visible on the packaging. The overall appearance is lightweight and retail-friendly, suitable for display on shelves.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is printed with vibrant colors, predominantly blue and yellow, with a glossy finish. The front displays the product name 'DEFENSE POWDER' prominently, along with the brand name 'vanne wellness'. The box has a pull-out drawer style, allowing easy access to the product inside. The overall shape is rectangular, designed to hold individual sticks of the powder supplement.
About the Brand
Yanne Wellness is a French D2C brand specializing in nutricosmetics, skincare, and dietary supplements that integrate modern science with traditional wellness principles. The company utilizes a holistic brand strategy, leveraging ocean-sourced components and eco-friendly messaging.
Operating primarily online, Yanne Wellness targets health-conscious consumers seeking natural, high-quality wellness solutions. The product lineup is made in France and covers a broad spectrum of beauty and lifestyle needs, with packaging designed to reinforce trust, transparency, and the company's commitment to sustainability. Branding elements are consistently integrated across packaging, ensuring a unified consumer experience.
Key Differentiator: Yanne Wellness’ unique value lies in its integration of ocean-derived ingredients, French manufacturing, and a strong focus on sustainable, branded packaging that underlines its holistic wellness positioning.
Design System
Visual Style
Typography features clean, modern sans-serif fonts with a focus on legibility. The color palette emphasizes calming blues, vibrant yellows, and natural kraft tones, supporting a wellness and ocean-inspired theme. Aesthetic approach is minimal yet vibrant, balancing visual impact with clarity.
Brand Identity
Brand logos and names are prominently displayed on all packaging, supported by clear product names and thematic graphics. Iconography is minimal, prioritizing product clarity and wellness cues. Visual consistency is maintained through unified color palettes and design motifs.
Packaging Design
Material selection favors recyclable, single-layer paperboard and kraft substrates. Structural designs include drawer-style cartons, tuck-flap boxes, and flexible pouches, all engineered for efficient storage, protection, and ease of use. The philosophy centers on sustainability and consumer accessibility.
User Experience
Unboxing is designed for ease and positive emotional engagement, with intuitive openings and attractive graphic layouts. Packaging communicates product information clearly, supporting a transparent, trustworthy customer journey that aligns with the brand’s wellness values.
Company Metrics
Business insights for Yanne Wellness based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in France and Europe seeking natural, sustainable beauty and wellness products in the premium direct-to-consumer segment.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Yanne Wellness based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Yanne Wellness use for its products?
Yanne Wellness primarily uses folding carton boxes and retail pouches, with materials ranging from glossy to matte paperboard and kraft finishes. These packaging formats are designed for both aesthetic appeal and product protection.
How does Yanne Wellness address sustainability in its packaging?
The brand incorporates recyclable paperboard materials and utilizes minimalist, eco-conscious designs to reduce environmental impact while maintaining brand integrity.
Is the packaging design consistent across Yanne Wellness’ product range?
Yes, packaging design features cohesive color palettes, clear typography, and prominent brand logos, ensuring strong brand recognition and visual consistency throughout the portfolio.
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