Wild packaging
Wild specializes in sustainable body care products with an emphasis on refillable and compostable packaging solutions. Their approach integrates modern design with eco-conscious materials to minimize environmental impact while delivering a high-quality consumer experience.
Packaging Portfolio
Wild employs a diverse packaging portfolio including rigid metal deodorant cases, folding carton boxes made from recyclable paperboard, and compostable refill containers. The primary packaging architecture emphasizes modularity—core containers are designed for repeat use, while refills utilize biodegradable materials to support sustainability objectives. Structural formats are streamlined, favoring cylindrical and rectangular geometries for efficient storage and shipping. Consistent branding, high-quality finishes, and minimalist graphics reinforce the brand’s eco-friendly and premium positioning.
The packaging consists of a small, white paperboard container with a smooth, flat construction. The box has clean, precise edges and folds, indicative of a folding carton. It features a simple design with a glossy finish, showcasing a minimalist aesthetic. The front displays the brand name 'Wild' prominently in green, with additional product information below. The overall shape is rectangular, typical for retail packaging.
The packaging consists of a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is a vibrant blue color with white typography. The design features a clean and modern aesthetic, with the word 'Wild' prominently displayed in a bold, sans-serif font. The edges and folds are precise, suggesting a well-manufactured folding carton. The packaging appears to have a tuck flap closure, allowing for easy opening and closing. There are multiple boxes shown, indicating a cohesive design across different sizes or types.
The packaging consists of a sturdy, gold-colored rigid container designed to hold a deodorant stick, accompanied by a smaller, white refill container. The rigid container has a smooth, metallic finish and a sleek, cylindrical shape with a slightly tapered top. The refill container is cylindrical as well, featuring a clean, white paperboard exterior. The overall design is modern and minimalistic, with a focus on functionality.
The packaging consists of several cylindrical and rectangular containers. The cylindrical container is made of a shiny metallic material with a purple cap, while the rectangular containers are white with a matte finish. Each container features a clean design with a green logo and product name prominently displayed. The overall arrangement suggests a retail display, with the cylindrical container positioned upright and the rectangular containers stacked beside it.
The packaging is a folding carton with a smooth, flat construction. It features a vibrant orange exterior with a matte finish. The edges are clean and precise, indicating high-quality manufacturing. The carton is designed to hold multiple products, including a cylindrical container and two smaller boxes, all neatly arranged within. The interior is likely white or a lighter color, providing contrast to the exterior.
The packaging consists of five cylindrical containers stacked in a pyramid formation. Each container has a smooth, matte finish with a white exterior. The containers feature a simple, minimalist design with a green logo and text. The lids are flat and twist-off, indicating a secure closure method. The overall appearance is clean and modern, suitable for a cosmetic product.
About the Brand
Wild is a London-based D2C cosmetics company focusing on natural body care products. The brand is recognized for its innovative use of refillable packaging, aiming to reduce single-use plastics in the beauty industry.
Founded in 2019, Wild operates within the beauty and fitness sector, targeting health-conscious consumers seeking sustainable alternatives. With a strong online presence and availability in over 4,000 UK retail locations, the company leverages compostable refills and plant-derived ingredients to differentiate their offerings. Their packaging strategy is closely aligned with eco-friendly practices, prioritizing recyclable materials and minimalistic design to reinforce their environmental positioning.
Key Differentiator: Wild’s differentiator is its closed-loop, refillable packaging system paired with compostable refills, positioning the brand as a leader in sustainable body care packaging innovation.
Design System
Visual Style
Wild’s visual design is rooted in modern minimalism, utilizing bold sans-serif typography, a clean color palette (featuring white, green, blue, orange, and metallic accents), and high-contrast layouts to enhance shelf presence and digital appeal.
Brand Identity
The brand identity is anchored by the 'Wild' logo, consistently applied across both primary and secondary packaging. Iconography is limited, focusing on clarity and legibility, while packaging maintains strict adherence to color and font consistency for high recognizability.
Packaging Design
Material selection prioritizes recyclable paperboard for cartons and durable metals for rigid cases, supporting reuse and circularity. The structural design philosophy emphasizes simplicity, reusability, and ease of refill, with all packaging components engineered for minimal waste and efficient stacking.
User Experience
Wild’s packaging design facilitates intuitive unboxing and product usage, with clear visual cues and easy-to-open structures. The tactile quality of rigid cases and the simplicity of compostable refills enhance perceived value and contribute to a positive, eco-conscious customer journey.
Company Metrics
Business insights for Wild based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious consumers seeking effective, natural personal care products with minimal environmental impact, primarily in the UK and increasingly across broader e-commerce markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Wild based on industry standards and best practices
Frequently Asked Questions
What materials does Wild use for its packaging?
Wild predominantly utilizes rigid containers made from durable, reusable materials and folding cartons crafted from recyclable paperboard. Their refill system employs compostable paper-based materials to further reduce environmental impact.
How does Wild’s packaging impact the environment?
By prioritizing refillable structures and compostable refills, Wild significantly reduces single-use plastic waste and promotes circularity in packaging, resulting in a lower carbon footprint compared to conventional beauty packaging.
What is unique about Wild’s unboxing experience?
Wild’s packaging delivers a visually appealing, minimalist unboxing experience with clear brand elements and premium tactile finishes, enhancing perceived product value and reinforcing eco-friendly messaging.
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