wecolour packaging
WeColour is a direct-to-consumer hair care company specializing in ammonia-free hair coloring products. Their packaging strategy emphasizes sturdy, branded carton and corrugated solutions that balance product protection with a clean, modern brand presentation.
Packaging Portfolio
WeColour employs a focused mix of brown kraft folding carton boxes and corrugated shipping boxes, optimized for both e-commerce and retail distribution. All packaging features high-confidence branded printing, such as logos, product names, and key messaging, applied directly onto recyclable paper substrates. Structural formats include tuck-top folding cartons for individual product containment and robust corrugated boxes for multi-item shipping, with interior inserts for product protection and organized presentation. The consistent use of matte finishes, natural kraft tones, and minimal graphic elements aligns with eco-friendly, health-driven market trends.
The packaging is a flat, rectangular box made from single-layer paperboard. The exterior is a kraft brown color with a smooth finish. The edges are clean and precise, indicating a well-constructed folding carton. The front features a printed logo and product information in black and pink, with a gradient pattern at the bottom. There are no visible flaps or tabs, suggesting it is a tuck-top design.
The packaging is a rectangular corrugated box made of layered paperboard. It features visible corrugated edges when viewed from the side, indicating its sturdy construction suitable for shipping. The exterior is primarily kraft brown in color, with a smooth finish. The box has a label on the front that includes product information and branding elements. The edges are clean, and the box appears to be in good condition with no visible signs of crushing or wear.
The packaging is a brown corrugated box with a visible fluted inner layer. The box has a sturdy construction suitable for shipping, with visible corrugated edges when viewed from the side. It features a clean, printed design on the exterior with branding elements prominently displayed.
The packaging is a flat, rectangular carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is primarily brown kraft with a printed design on the top flap, showcasing hexagonal graphics in various colors. The interior is also kraft-colored, providing a simple and natural appearance. The box is designed to hold multiple items, including shampoo and conditioner packets, a comb, and a bottle, indicating a retail packaging purpose.
The packaging is a flat, folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is printed in a light brown color with a matte finish, while the interior is a kraft color. The carton has a tuck flap closure at the top and is designed to hold multiple products securely. The design includes hexagonal graphics in a darker brown color, adding visual interest.
The packaging is a rectangular folding carton made of smooth, single-layer paperboard. The exterior is a kraft brown color with a matte finish. The edges are clean and precise, indicating a well-constructed design. The front features a printed design with a logo and product information, while the sides are relatively plain. The box has a tuck flap closure at the top and bottom, allowing for easy opening and resealing. There are no visible signs of wear or damage, suggesting it is in new condition.
About the Brand
WeColour delivers at-home hair coloring and care solutions, prioritizing product safety and customer satisfaction. Their packaging leverages recyclable carton and corrugated formats to support both shipping resilience and retail readiness.
Founded in 2014 in the Netherlands, WeColour operates with a small team and a strong focus on health-conscious consumers. The company utilizes both folding cartons and corrugated boxes to accommodate varying product sets, integrating branding directly onto packaging surfaces for clear identification and a consistent unboxing experience. Packaging choices reflect a commitment to a 'pure as possible' brand ethos, with design elements carefully curated to reinforce trust and product quality.
Key Differentiator: WeColour stands out for its integration of minimalist, eco-conscious packaging with robust brand visibility, aligning packaging materials and graphics with its clean beauty positioning.
Design System
Visual Style
Typography is modern and sans-serif, favoring clarity and high legibility. Color palette prioritizes natural kraft browns, matte finishes, and restrained accent colors (occasional black or pink) for a minimalist, approachable look.
Brand Identity
Logos and brand names are prominently featured on all packaging faces, with consistent use of iconography and messaging such as 'as pure as possible' to reinforce identity. Visual consistency is maintained across product lines via recurring color schemes and graphic motifs.
Packaging Design
Material selection emphasizes uncoated, recyclable kraft paperboard and corrugated board. The structural philosophy prioritizes simple folding cartons and sturdy shipping boxes, with minimal excess material and efficient space utilization.
User Experience
Packaging is designed to streamline the customer journey from delivery to product use, ensuring clear identification, easy unboxing, and organized presentation of components. The visual and tactile cues reinforce the brand’s clean, safe, and customer-oriented values.
Company Metrics
Business insights for wecolour based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking safe, at-home hair coloring and care solutions in the European direct-to-consumer beauty market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for wecolour based on industry standards and best practices
Frequently Asked Questions
What types of packaging does WeColour use for shipping and retail?
WeColour employs a combination of corrugated boxes for shipping durability and folding carton boxes for individual product containment, both featuring branded design elements for retail and D2C applications.
How does WeColour incorporate sustainability into its packaging?
WeColour utilizes recyclable kraft paperboard and corrugated materials, minimizes excess packaging, and employs simple, single-color printing to reduce environmental impact.
What is the unboxing experience like for WeColour customers?
The unboxing experience is designed to be clean and professional, with clear branding, organized product presentation, and minimal extraneous materials, enhancing customer trust and satisfaction.
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