We Roast Coffee packaging
We Roast Coffee is a Berlin-based specialty coffee company focused on direct-to-consumer sales of ethically sourced coffee. Their packaging strategy emphasizes modern stand-up pouches and flat-bottom bags with strong branding, designed to balance shelf appeal, product protection, and sustainability.
Packaging Portfolio
We Roast Coffee's portfolio centers on stand-up pouches and flat-bottom bags made from paperboard and flexible laminate materials. These structures incorporate resealable closures for product freshness and clear windows for consumer transparency. Matte finishes and minimalist graphics enhance retail aesthetics while maintaining protection for specialty coffee. The use of repeated branding and color-coded labels enables quick product differentiation and supports a cohesive brand presence across SKUs.
The packaging is a flat-bottom coffee bag made from a single layer of paperboard, featuring a smooth surface with a matte finish. The front displays a prominent label with a beige background and colorful graphics, including a coffee cup icon and geometric shapes. The brand name 'We Roast Coffee' is printed in bold, black typography at the top, with a repeating pattern of the brand name along the inner side of the bag. The bag has a rectangular shape, designed to stand upright, and includes a sealed top with a fold-over closure.
The packaging is a stand-up pouch designed for coffee, featuring a white background with a prominent red panel. The front displays the brand name 'We Roast Coffee' in bold typography, along with product details like coffee varieties and tasting notes. The design includes a repeated pattern of the brand name in a smaller font on the sides. The top has a resealable closure, typical for coffee bags, and the overall shape is slightly tapered towards the bottom.
The packaging consists of flat, resealable bags designed for retail coffee products. Each bag features a clean, minimalist design with a matte finish. The bags are primarily rectangular with a bottom gusset allowing them to stand upright. The front of each bag displays vibrant, colorful graphics representing different coffee blends, with a central logo and product name. The bags have a clear window section that allows visibility of the coffee inside, enhancing consumer appeal.
The packaging is a stand-up pouch with a flat bottom, designed for coffee. It features a white exterior with a matte finish. The front displays a large green label that contains product information, including the coffee origin and tasting notes. The brand name 'We Roast Coffee' is prominently featured in a repeating pattern in black on the upper section of the bag. The overall shape is slightly curved at the top, tapering down to a flat base.
The packaging is a stand-up pouch designed for coffee, featuring a distinctive shape with a flat bottom and a slightly curved top. The front displays a vibrant orange label with product information, while the background is predominantly white with repeated branding elements. The surface appears smooth and matte, contributing to a clean aesthetic. The design includes a clear window to showcase the coffee inside, and the overall form is sleek and modern.
About the Brand
We Roast Coffee delivers high-quality, ethically sourced coffees to consumers and businesses, leveraging a direct-to-consumer e-commerce model. The company is recognized for its commitment to sustainability, community engagement, and transparency in sourcing practices.
Operating with a compact team in Berlin, We Roast Coffee utilizes flexible packaging solutions tailored for specialty coffee. Their process includes careful selection of beans from responsible growers, with packaging designed to reinforce both product freshness and brand identity. Packaging choices reflect the company’s emphasis on quality and environmental impact, integrating modern aesthetics with practical features such as resealable closures and visible product windows.
Key Differentiator: The brand stands out for its consistent integration of ethical sourcing, sustainable packaging formats, and strong visual branding across flexible, retail-ready coffee pouches.
Design System
Visual Style
The visual system employs bold, sans-serif typography and a modern, minimalist layout. Color palettes utilize high-contrast combinations—white backgrounds paired with vibrant accent panels (orange, green, red)—for immediate shelf impact. Matte finishes reinforce a premium, tactile aesthetic.
Brand Identity
Logo and brand name are consistently placed at the center or top of each package, using clear, legible type. Iconography is limited but effective, with geometric patterns and occasional product-specific icons. Branding is reinforced through repeated name patterns and color-coded product panels.
Packaging Design
Material selection favors flexible laminates and paperboard to balance barrier performance and sustainability. Structures are primarily stand-up and flat-bottom pouches with resealable zippers, designed for both product protection and display. Design principles prioritize clean lines, clear product windows, and distinctive color blocking for differentiation.
User Experience
Packaging is engineered to support the specialty coffee customer journey, from initial visual engagement (color, branding) to practical features (resealability, easy opening). The design ensures freshness and clarity of information, aligning with the expectations of quality-focused, environmentally conscious consumers.
Company Metrics
Business insights for we roast coffee based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Conscious coffee consumers, specialty coffee enthusiasts, cafes, and small businesses seeking ethically sourced, high-quality coffee products in Germany and the EU.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for we roast coffee based on industry standards and best practices
Frequently Asked Questions
What packaging formats does We Roast Coffee use?
We Roast Coffee primarily utilizes stand-up pouches and flat-bottom coffee bags with resealable closures, featuring matte finishes and clear windows for product visibility.
How sustainable is We Roast Coffee's packaging?
We Roast Coffee employs paperboard and flexible packaging materials with a focus on recyclability and reduced environmental impact, though full compostability is not always specified.
How does the packaging contribute to the unboxing experience?
The packaging features vibrant color panels, minimalist graphics, and clear branding, creating a premium unboxing experience that aligns with specialty coffee market expectations.
Discover other Food & Drink companies
Explore more companies in the food & drink industry and their packaging strategies
ruf lebensmittelwerk kg
Food & Drink
RUF Lebensmittelwerk KG is a German food production company specializing in a variety of baking mixes and drink products. Founded in 1920, the company is known for its high-quality ingredients and innovative food solutions.
Thés de la Pagode
Food & Drink
Thés de la Pagode is a French company specializing in organic teas and infusions, focusing on health and well-being. Established in 1987, they prioritize sustainable practices and high-quality ingredients sourced through fair trade.
Terres de Café
Food & Drink
Terres de Café is a specialty coffee retailer based in Paris, France, known for its commitment to sustainability and high-quality coffee sourcing.