Wassen packaging
Wassen is a UK-based health supplement provider specializing in mineral and vitamin products with a direct-to-consumer business model. Their packaging strategy emphasizes high-impact retail cartons, focusing on brand consistency, product clarity, and shelf presence.
Packaging Portfolio
Wassen employs single-layer paperboard folding carton boxes as the primary packaging format for all core supplement products. These cartons are custom-printed with vibrant, product-specific colorways, leveraging both matte and glossy finishes for visual segmentation and shelf impact. Structural elements are optimized for retail display, with precise folds and top flaps for secure closure, while interior sachets are used for select SKUs. The packaging design balances lightweight construction for cost-effective shipping with sufficient rigidity to protect contents during transit.
The packaging consists of several folding cartons, each designed for different dietary supplements. The boxes are made of smooth, flat paperboard with clean edges and folds. They feature a variety of colors corresponding to different products, with vibrant graphics and clear labeling. Each box has a top flap that folds down to close, and the overall construction is lightweight yet sturdy, suitable for retail display.
The packaging consists of three individual folding cartons, each with a smooth, flat construction. The boxes are primarily rectangular, featuring clean edges and precise folds. Each box has a distinct color scheme: one is purple, another is orange, and the last is teal, with white text and graphics. The surface appears to have a matte finish with some glossy elements, particularly in the logos and product names. The boxes are designed to hold individual sachets, which are visible in the foreground, suggesting a retail display purpose.
The packaging is a folding carton with a smooth, flat construction, featuring a rectangular shape. It has clean edges and precise folds, indicative of a single-layer paperboard design. The exterior is predominantly white with vibrant pink accents, showcasing a modern and appealing aesthetic. The front displays product information prominently, including the brand name and product title in bold fonts, with additional details about the product's benefits.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The box is predominantly white with colorful graphics, including a green and yellow color scheme. It has a glossy finish that enhances its visual appeal. The front of the box displays product information and survey results in clear, bold fonts, along with the brand name 'Wassen' prominently featured. The sides of the box include additional product details and nutritional information.
The packaging is a rectangular folding carton made of smooth, single-layer paperboard. It features a vibrant green color with white accents. The front displays the product name 'HYDRATE+ REPLENISH' prominently, along with a description of its benefits and flavor. The edges are clean and precise, indicative of high-quality manufacturing. The top flap is folded down neatly, and there are no visible fluted layers, confirming it is not corrugated. The surface has a matte finish with a slight sheen in certain areas.
The packaging consists of several boxes arranged neatly on a marble surface. Each box is made of smooth, flat paperboard with clean edges and folds. The boxes vary in color, featuring bright and bold designs that include graphics and text. The boxes are primarily rectangular, with a compact size suitable for retail display. They exhibit a glossy finish, enhancing their visual appeal.
About the Brand
Wassen develops and manufactures a diverse range of dietary supplements, with a portfolio centered on minerals, vitamins, and wellness products. Their packaging approach prioritizes consumer trust, clear communication of health benefits, and strong visual differentiation across product lines.
Operating since 1982, Wassen maintains a premium market position through rigorous quality control, UK-based production, and a science-driven product lineup. The use of custom, color-coded cartons for each supplement line ensures effective product segmentation and easy identification for consumers. Packaging is designed not only for retail display but also to enhance the consumer's unboxing experience, with a focus on clarity, vibrancy, and tactile quality.
Key Differentiator: Wassen differentiates through consistent use of branded carton packaging, UK-localized production, and a design system that visually aligns with their emphasis on health, credibility, and ethical sourcing.
Design System
Visual Style
The packaging utilizes a modern, health-centric aesthetic with sans-serif typography, a bright and varied color palette for product differentiation, and clean white backgrounds for clarity. Accent colors (purple, orange, teal, pink, green) are strategically used to signal product benefits.
Brand Identity
Consistent display of the Wassen logo and company name is present across all packaging. Product names and health claims are presented in bold, legible fonts. Iconography is minimal but health-oriented, supporting rapid consumer recognition and maintaining visual cohesion.
Packaging Design
Material selection focuses on smooth, single-ply paperboard for all retail cartons, emphasizing print quality and tactile finish. Structural design is oriented toward efficient stacking, retail shelving, and unboxing appeal, with a preference for recyclable substrates and minimal complexity.
User Experience
Packaging design supports the customer journey by ensuring clear product identification, easy opening, and immediate access to supplement information. The color-coded system aids repeat purchases and enhances brand recall, while tactile and visual cues reinforce the premium, health-focused positioning.
Company Metrics
Business insights for Wassen based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK and Europe seeking premium dietary supplements with transparent ingredient sourcing and trusted brand reputation.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Wassen based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Wassen use for its supplements?
Wassen utilizes custom-designed folding carton boxes made of single-layer paperboard, each tailored for specific supplement lines, with distinctive color schemes and prominent branding.
How does Wassen's packaging support product safety and quality?
The carton packaging offers a sturdy and protective structure, minimizing damage during logistics while maintaining a lightweight profile suitable for retail and direct-to-consumer shipping.
What sustainability practices are evident in Wassen's packaging?
While the cartons are recyclable and use paperboard materials, there is limited public information on sourcing or use of post-consumer recycled content, making their sustainability score above average but not industry-leading.
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