EVO Nutrition packaging
EVO Nutrition is a UK-based dietary supplement producer offering a range of vitamins and herbal products. Their packaging strategy leverages high-visibility retail cartons and glass bottles with consistent branding to reinforce quality and support product differentiation in the health sector.
Packaging Portfolio
EVO Nutrition's packaging portfolio consists primarily of folding carton boxes for retail shelf display and rigid glass bottles for supplement containment. The cartons feature high-gloss finishes and vibrant color schemes to enhance shelf presence, while glass bottles provide product integrity and regulatory compliance for vitamins and herbal supplements. Labeling is detailed, with nutritional facts, usage instructions, and certifications clearly presented. The structural choice of glass over plastic for bottles aligns with premium positioning but may impact logistics costs and sustainability differentials. Overall, the portfolio demonstrates a balance between visual branding, consumer information, and protective functionality.
The packaging is a retail carton box designed to hold a bottle of multivitamins. It features a smooth, flat construction without fluted layers, indicative of single-layer paperboard. The box has a glossy finish, enhancing its visual appeal. The front displays vibrant graphics with a prominent logo and product name, while the sides contain detailed product information and nutritional benefits. The edges are clean and precise, suggesting high-quality manufacturing.
The packaging is a cylindrical bottle made of dark brown glass with a wide mouth. The label wraps around the bottle, featuring a bright yellow background with black and white text. The label includes product information, such as 'Vitamin D3', 'High Strength', and '4000 IU'. The design is clean and modern, with a vegetarian formula highlighted in green. The bottle has a screw-on cap that is also dark in color, contributing to a premium appearance.
The packaging is a cylindrical bottle with a dark brown base and a wide mouth. The label wraps around the bottle, featuring a vibrant red background with white and black text. The front displays the product name 'VITAMIN B12' prominently, along with the dosage information and a vegan certification logo. The overall design is clean and modern, with a focus on readability and brand visibility.
The packaging features a smooth, flat construction typical of folding cartons. It is primarily white with vibrant colors, showcasing a clean and modern design. The front displays a prominent logo and product name, with a clear image of the product. The edges are precise, and the folds are neatly aligned, indicating quality manufacturing. The surface has a glossy finish, enhancing visual appeal and durability.
The packaging is a folding carton designed for retail display, featuring a smooth, flat construction without fluted layers. The box has a vibrant yellow and white color scheme with a glossy finish. The front prominently displays the product name 'VITAMIN D3' in bold lettering, along with a high-strength claim and dosage information. The sides include additional product benefits and nutritional information, all printed in clear, legible fonts. The edges are clean and precise, indicative of high-quality manufacturing.
About the Brand
EVO Nutrition specializes in the development and direct-to-consumer sale of vegan-friendly dietary supplements, with a strong focus on ingredient transparency and UK manufacturing standards. Their packaging is designed to visually communicate product efficacy and reinforce consumer confidence in a competitive health market.
The company employs folding carton boxes and rigid glass bottles, often finished with glossy labels, to ensure shelf appeal and protection for their supplements. Packaging graphics emphasize product strength, certifications, and nutritional details, ensuring regulatory compliance and consumer clarity. The design system is uniform across SKUs, promoting brand recall and trustworthiness.
Key Differentiator: EVO Nutrition’s unique value lies in its integration of high-quality, UK-manufactured vegan supplements with a robust, information-driven, and visually coherent packaging system tailored for health-conscious consumers.
Design System
Visual Style
Modern sans-serif typography, prominent product titling, and a vibrant, health-oriented color palette (notably yellow, green, red, and white) with glossy finishes; aesthetic prioritizes clarity and shelf impact.
Brand Identity
Consistent use of the 'evo' logo, uniform iconography for certifications (e.g., vegan), and visually coherent layouts across all SKUs, ensuring immediate brand recognition and regulatory clarity.
Packaging Design
Preference for recyclable folding cartons and glass bottles, with clean structural forms, high-quality print finishes, and precise folds or seams; design philosophy emphasizes durability, protection, and detailed on-pack information.
User Experience
Packaging design supports a positive customer journey through clear on-pack communication, visually appealing presentation, and tactile quality, facilitating consumer trust and ease of use from unboxing to product consumption.
Company Metrics
Business insights for EVO Nutrition based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious UK consumers seeking vegan-friendly, premium dietary supplements with transparent ingredient sourcing and reliable product efficacy.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for EVO Nutrition based on industry standards and best practices
Frequently Asked Questions
What packaging formats does EVO Nutrition primarily use?
EVO Nutrition primarily utilizes folding carton boxes for retail display and rigid glass bottles for supplement containment, both featuring consistent branding and comprehensive labeling.
How does EVO Nutrition address packaging sustainability?
While carton packaging is generally recyclable, the primary use of glass bottles also supports recyclability and product protection, though the full extent of the company’s sustainability initiatives is not disclosed.
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