Véritable® packaging
Véritable® specializes in modular indoor gardening systems and consumables, emphasizing sustainable and user-friendly solutions for both home cooks and professionals. The brand integrates visually distinctive, retail-ready carton packaging that aligns with their commitment to quality and environmental responsibility.
Packaging Portfolio
Véritable® employs high-quality folding carton boxes across its product portfolio, with a focus on single-layer paperboard structures that maximize recyclability and minimize material waste. The packaging consistently features precise folds, clean edges, and vibrant, gloss or matte finishes tailored for retail presentation. Structural formats are optimized for product protection and easy handling, while the use of color, iconography, and product imagery enhances both shelf appeal and brand recognition. Cartons are designed to accommodate a variety of SKUs, ranging from compact seed pod packs to larger indoor gardening systems.
The packaging is a rectangular folding carton made of smooth, single-layer paperboard. It features a predominantly black exterior with colorful images of tomatoes and green leaves on one side. The edges are clean and precise, indicating a well-constructed design. The carton has a glossy finish that enhances its visual appeal. The front displays the product name 'MINI TOMATE ROUGE' in bold white text, along with the English translation 'MINI RED TOMATO'. The brand name 'Veritable' is prominently featured in a stylized font, accompanied by a small logo. The overall design is vibrant and eye-catching, suitable for retail display.
The packaging is a rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is a light brown color, typical of kraft paper, and has a matte finish. The front of the carton displays a graphic of purple basil along with product information in both French and English, using a combination of bold and standard fonts.
The packaging features a smooth, flat construction typical of folding cartons. It has a white exterior with colorful graphics depicting the product and its usage. The edges are clean and precise, indicating a well-constructed box. The design includes images of herbs and the product itself, along with text that describes its features. There are no visible fluted layers, confirming it as a carton box.
The packaging is a rectangular, flat carton with a smooth, single-layer paperboard construction. It features a predominantly white exterior with colorful graphics. The edges are clean and precise, indicating a well-folded design. The front displays the product name 'CIBOULETTE' (Chives) prominently, alongside the brand name 'Véritable' in a clear, modern font. The carton has a matte finish, giving it a premium appearance, and includes a small logo indicating organic certification.
The packaging is a rectangular, smooth, flat construction made of single-layer paperboard. It features clean edges and precise folds, indicative of a folding carton. The exterior is predominantly white with a glossy finish, displaying vibrant colors and graphics. The front showcases the product name 'Lingot Sarriette' prominently, along with the Veritable logo and a small French flag. The design includes a green stripe on one side, enhancing visual appeal.
About the Brand
Véritable® delivers automated smart gardening products, leveraging advanced technology and organic materials to facilitate home-grown herbs and vegetables. Their packaging approach features well-constructed folding cartons with high-impact graphics and consistent brand messaging.
Founded in 2015 in France, Véritable® operates primarily through a direct-to-consumer model, targeting both consumer and professional segments. Their packaging is characterized by the use of recyclable carton materials, clean structural formats, and a strong focus on visual clarity. Attention to product protection, brand differentiation, and shelf appeal is evident across their portfolio.
Key Differentiator: The combination of modular smart gardening solutions with guaranteed organic seed germination, reinforced by eco-conscious, highly branded packaging, sets Véritable® apart in the smart home gardening segment.
Design System
Visual Style
The brand applies modern sans-serif typography, a palette of whites and earth tones complemented by vivid greens and product-specific accent colors, and a clean, uncluttered layout emphasizing clarity and freshness.
Brand Identity
Logo is centrally positioned on packaging, supported by consistent iconography (such as the French flag or organic certification marks) and high-contrast product imagery. Visual consistency is maintained through uniform use of fonts, color schemes, and layout hierarchy.
Packaging Design
Material selection prioritizes recyclable paperboard, leveraging both matte and glossy finishes for differentiation. Structural design favors folding carton formats with minimal excess, balancing protection with material efficiency.
User Experience
Packaging is engineered to deliver clear product information, intuitive unboxing, and an engaging first impression, supporting both the customer’s journey and the brand’s premium positioning. The design facilitates easy identification and reinforces the sustainable, health-focused brand narrative throughout the purchase and use cycle.
Company Metrics
Business insights for véritable® based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Urban and suburban consumers, culinary professionals, and eco-conscious individuals seeking automated home gardening solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for véritable® based on industry standards and best practices
Frequently Asked Questions
What type of packaging materials does Véritable® use for its products?
Véritable® primarily utilizes single-layer paperboard folding cartons, emphasizing recyclability and premium visual presentation for both gardening systems and consumable seed pods.
How does Véritable® address sustainability in its packaging?
The brand focuses on recyclable materials, minimalist structural designs, and clear communication of organic and non-GMO product values, aligning packaging choices with broader sustainability objectives.
Is the packaging designed for retail display and e-commerce?
Yes, the folding carton formats deliver high shelf impact and robust protection, making them suitable for both direct e-commerce fulfillment and in-store merchandising.
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