La Bougie Herbivore packaging
La Bougie Herbivore, a Paris-based artisanal candle and home fragrance producer, employs a packaging strategy centered on natural materials and sustainable design. Their approach leverages botanical motifs and custom carton, rigid, and corrugated boxes to reinforce eco-conscious brand messaging.
Packaging Portfolio
La Bougie Herbivore leverages a diverse selection of packaging formats, including custom-printed folding cartons, rigid gift boxes, and corrugated shipping boxes. The prevalent use of uncoated kraft substrates, complemented by single-color botanical illustrations, underscores a commitment to eco-friendly and recyclable materials. Structural configurations are tailored for product safety and organized presentation, with interior dividers or shredded filler in premium sets. The packaging portfolio demonstrates a clear prioritization of both sustainability and distinctive shelf appeal within the artisanal home fragrance sector.
The packaging is a rigid box with a sturdy construction, featuring a decorative outer design. The box has a natural kraft color with printed botanical illustrations and text. The interior is lined with shredded paper filler, providing cushioning for the contents. The box has a lid that fits securely over the base, with clean, precise edges and folds.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior has a kraft finish with printed botanical designs in black, giving it an organic and natural appearance. Inside, the carton holds several jars and bottles, indicating a well-organized layout. The overall shape is rectangular, designed to accommodate the products securely.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features a smooth, flat surface with clean edges and folds. The exterior is a light kraft color, adorned with intricate black graphics of leaves and botanical elements, giving it a natural and organic aesthetic. The box has a central logo and text printed in a clear, modern font, emphasizing the brand's identity. The overall design is visually appealing and aligns with eco-friendly themes.
The packaging is a corrugated box with a brown kraft exterior. It features a sturdy construction with visible fluted edges when viewed from the side. The box is designed to hold multiple items, including jars and a bag, which are securely placed inside. The interior shows no visible damage, indicating careful handling. The box has a clean, functional design with no additional decorative elements.
The packaging is a corrugated box with a kraft exterior. The box features a flap closure at the top and is designed to hold various components for a DIY candle-making kit. The interior is organized with compartments for jars, wax, and tools. The box has a rustic appearance with printed graphics and text on the exterior, including floral designs and instructions.
About the Brand
La Bougie Herbivore specializes in plant-based candles and home fragrance products, emphasizing sustainability and artisanal production rooted in French craftsmanship. Its packaging reflects the brand’s commitment to natural aesthetics and eco-friendly practices.
Founded in 2017, La Bougie Herbivore operates with a direct-to-consumer model and a small, agile team. The company’s packaging consistently utilizes kraft paperboard and corrugated materials, prioritizing recyclability and a minimal environmental footprint. Design choices, such as botanical illustrations and restrained color palettes, reinforce the brand’s alignment with natural themes and responsible sourcing.
Key Differentiator: Distinctive integration of botanical visual language with eco-conscious packaging materials, consistently reflecting both product origin and sustainability ethos.
Design System
Visual Style
Typography centers on modern, sans-serif fonts for clarity and approachability, paired with a restrained color palette dominated by natural kraft brown, black, and occasional subtle greens. The aesthetic is minimalist yet detailed, with intricate botanical line art providing organic visual interest.
Brand Identity
Brand logo and company name are consistently featured on primary and secondary packaging. Iconography is botanical, with repeat use of leaf and floral motifs to reinforce natural positioning. Visual consistency is maintained through uniform graphic treatments and disciplined use of brand typography and colors.
Packaging Design
Material choices focus on recyclable kraft paperboard and corrugated cardboard, with rigid board for premium offerings. Structural design emphasizes secure containment, minimal waste, and practical organization, balancing cost efficiency with presentation requirements.
User Experience
Packaging is designed to support an engaging unboxing journey, with organized interior layouts and sensory cues that echo the brand’s values. The overall approach reinforces customer trust in sustainability claims and enhances perceived product quality through tactile and visual coherence.
Company Metrics
Business insights for La Bougie Herbivore based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers seeking artisanal home fragrance products, primarily in France and Western Europe, with an emphasis on sustainable lifestyle choices.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for La Bougie Herbivore based on industry standards and best practices
Frequently Asked Questions
How does La Bougie Herbivore’s packaging support sustainability?
The company utilizes recyclable kraft paperboard and corrugated cardboard, minimizing plastic use and opting for designs that reduce waste. Refill options for diffusers further decrease packaging lifecycle impact.
What types of packaging formats are used?
La Bougie Herbivore employs custom-printed carton boxes, rigid gift boxes, and corrugated shipping cartons, each tailored for specific product protection and presentation needs.
Does the packaging enhance the unboxing experience?
The brand’s packaging delivers a visually cohesive and emotionally resonant unboxing, utilizing botanical graphics and organized layouts to reinforce artisanal and natural qualities.
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