Vote Coffee Berlin packaging
Vote Coffee Berlin specializes in ethically sourced specialty coffee, offering a diverse range of espresso blends and single-origin beans through direct-to-consumer channels. Their packaging strategy centers on visually distinct, resealable flexible pouches designed to reinforce brand identity and enhance product freshness.
Packaging Portfolio
Vote Coffee Berlin employs a packaging portfolio centered around flexible, resealable stand-up pouches with matte finishes and custom graphics. These pouches are constructed from multi-layer materials, balancing barrier performance and cost efficiency. Packaging formats are uniform in structure—typically featuring flat bases for shelf stability, zip closures for product freshness, and clear or opaque options depending on product differentiation. The portfolio prioritizes eye-catching visual cues and consistent branding to enhance shelf presence and consumer recall, with limited use of secondary packaging to minimize waste and control logistics costs.
The packaging is a stand-up pouch made of flexible material, featuring a matte finish with a vibrant blue background. The front displays a playful illustration of a character holding coffee, alongside bold typography that reads 'NOTE' and 'HEUTE'. The design is modern and eye-catching, appealing to a contemporary audience. The bag has a resealable top, indicated by a zip closure, and includes a clear window to showcase the coffee inside.
The packaging is a stand-up pouch made from a flexible material, likely a multi-layer film. It features a matte finish with a smooth surface. The front displays a playful illustration of a character covering its face, alongside the word 'VOTE' in bold, capital letters. The color scheme includes white for the pouch, with dark blue for the text and illustration, and a green label at the bottom containing product information.
The packaging consists of three stand-up pouches, each featuring a matte finish with a dark blue background. The pouches are designed to stand upright and have a resealable top. Each pouch is labeled with the word 'VOTE' prominently displayed in large, bold letters. The design includes playful illustrations of a character holding a coffee cup, adding a whimsical touch. The pouches are uniform in size and shape, with a flat base allowing them to stand independently.
The packaging is a stand-up pouch made of a flexible material, featuring a matte finish with a vibrant blue background. The front prominently displays the word 'NOTE' in large, bold, orange letters, along with the brand name 'MORGEN' in white, slightly smaller font. The design includes a playful illustration of a character, adding a whimsical touch to the overall aesthetic. The pouch has a resealable top, allowing for easy access and storage.
The packaging is a flat, stand-up pouch designed for coffee. It features a matte finish with a smooth surface. The front displays a vibrant orange and blue color scheme with the word 'VOTE' prominently featured. The design includes a circular seal indicating the product's quality. The bag has a zip-lock closure at the top, allowing for resealability. The overall shape is rectangular, tapering slightly towards the bottom, which is typical for coffee bags.
The packaging is a stand-up pouch made from a flexible material, featuring a clear front with a matte finish and a solid colored back. The front displays a playful graphic of a character with the word 'VOTE' prominently featured in bold letters. The pouch has a resealable top, allowing for easy access and storage. The overall shape is rectangular with a flat bottom, enabling it to stand upright on shelves.
About the Brand
Vote Coffee Berlin is a Berlin-based specialty coffee retailer known for transparent sourcing and a community-focused business model. Their product range prioritizes quality, accessibility, and ethical partnerships with farmers and importers. The company's packaging approach emphasizes vibrant designs, consistent branding, and functional features that support both freshness and customer engagement.
The brand leverages digital channels and a physical retail presence to reach local and international coffee consumers. Packaging plays a key role in delivering their brand promise—each pouch is designed to reflect the playful, adventurous spirit of the company while ensuring practical considerations like resealability and protection from environmental factors. Vote Coffee Berlin’s evolving packaging portfolio suggests a focus on balancing memorable visual impact with logistics efficiency and sustainability.
Key Differentiator: Vote Coffee Berlin’s unique value lies in its combination of ethical sourcing transparency, community-driven marketing, and visually distinctive, brand-centric packaging that appeals to both everyday and specialty coffee consumers.
Design System
Visual Style
Typography is bold and modern, utilizing sans-serif fonts for clarity and impact. The color palette features vibrant blues, oranges, and whites, creating strong contrast and shelf visibility. The overall aesthetic is playful and contemporary, designed to appeal to younger, design-aware consumers.
Brand Identity
Branding relies on prominent logo placement ('VOTE'), frequent use of character illustrations, and a consistent application of core colors and type treatments. Iconography is whimsical, supporting the approachable brand personality while ensuring visual consistency across SKUs.
Packaging Design
Material selection favors flexible, multi-layer pouches for lightness and product protection. Structural design emphasizes stand-up formats with resealable zip closures, balancing user convenience with logistical efficiency. Design philosophy values minimalism, distinctiveness, and functional clarity.
User Experience
Packaging is designed to facilitate an engaging unboxing process, with playful graphics and tactile finishing enhancing emotional connection. Resealable closures improve product longevity, while clear labeling and distinct colorways guide user navigation and reinforce brand recognition throughout the customer journey.
Company Metrics
Business insights for Vote Coffee Berlin based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Ethically conscious coffee consumers, specialty coffee enthusiasts, and urban millennials seeking premium, character-driven coffee experiences both locally and internationally.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Vote Coffee Berlin based on industry standards and best practices
Frequently Asked Questions
What materials does Vote Coffee Berlin use for its coffee packaging?
Vote Coffee Berlin primarily utilizes flexible, multi-layer stand-up pouches with matte finishes, designed to preserve coffee freshness and provide resealability. These pouches often feature bold graphics and are likely constructed from a combination of plastic and foil laminates.
How does Vote Coffee Berlin's packaging support its brand identity?
Packaging designs incorporate consistent use of the brand logo, playful illustrations, and a striking color palette, reinforcing the company's modern, community-focused identity and distinguishing their products on the shelf.
Is Vote Coffee Berlin's packaging recyclable or sustainable?
While the company demonstrates some commitment to sustainability through efficient pouch design and reduced material weight, most flexible pouches are challenging to recycle in standard municipal streams. There is room for improvement in adopting more widely recyclable or compostable materials.
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