Vocation Brewery packaging
Vocation Brewery is a UK-based craft beer producer offering a diverse range of beers through a direct-to-consumer model. Their packaging strategy features a mix of unbranded shipping solutions and highly branded retail cartons, designed for both product safety and impactful shelf presence.
Packaging Portfolio
Vocation Brewery’s packaging solutions are split between utilitarian corrugated shipping boxes for D2C logistics and custom-printed folding cartons for retail and gift packs. Retail cartons utilize single-layer paperboard, often with high-impact graphics, die-cut windows, and specialty shapes for gifting occasions. The use of both standard and premium structures allows for cost management in shipping while delivering a high-quality, branded presentation at point-of-sale. Structural integrity and material choice are optimized for both protection and shelf appeal, while visible branding elements are consistently integrated on all consumer-facing formats.
The packaging consists of a folding carton that holds four beverage cans. The carton is made of smooth, single-layer paperboard, featuring a colorful design with vibrant graphics. The exterior showcases a bright turquoise background with intricate illustrations and branding elements. The edges are clean and precise, indicative of a well-constructed folding carton. The top flaps are folded down neatly, and the carton appears to be sealed without visible tape or labels.
The packaging is a folding carton with a smooth, flat construction. It features a predominantly black exterior with white graphics depicting various icons related to brewing and beverages. The edges are clean and precise, indicating a well-constructed design. The carton has a triangular top that folds down, creating a distinctive shape. The overall appearance is lightweight and suitable for retail display.
The packaging consists of a folding carton box designed to hold multiple cans of craft beer. The box features a smooth, flat construction without visible fluted layers, indicative of a single-layer paperboard material. It is predominantly black with vibrant colored graphics on the front, showcasing the brand name and product information. The box has clean, precise edges and folds, typical of retail packaging. The overall shape is rectangular, designed to accommodate the cans securely.
The packaging is a folding carton box designed to hold a can and a pair of socks. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly black with white graphics, showcasing a pattern of various brewery-related icons. The box has clean, precise edges and folds, typical of retail packaging. The top of the box is designed with a peaked roof, enhancing its visual appeal. The interior is likely designed to securely hold the can and socks in place.
The packaging is a folding carton box designed to hold multiple cans of craft beer. It features a smooth, flat construction without any visible fluted layers, indicating it is made from a single-layer paperboard. The box has a rectangular shape with a clear plastic window on the front, allowing visibility of the cans inside. The exterior is predominantly black with vibrant colors on the cans visible through the window. The edges are clean and precise, typical of retail packaging.
About the Brand
Vocation Brewery specializes in bold, innovative craft beers, supported by a packaging approach that balances logistics efficiency and strong brand presentation. Their portfolio includes core beers, barrel-aged varieties, and themed gift packs, all distributed via a robust e-commerce platform.
The company leverages both generic corrugated shipping boxes for logistics and custom-printed folding cartons for retail and gifting, aligning packaging formats to their multi-channel sales strategy. Notable is their use of vibrant graphics, clear branding, and occasional structural enhancements (such as die-cut windows) to enhance shelf appeal and consumer engagement. Their commitment to consistent brand identity and customer experience is evident in the design and functionality of their retail packaging.
Key Differentiator: Vocation Brewery distinguishes itself by combining highly branded, visually engaging packaging for retail and gifting with cost-efficient, generic solutions for shipping, reflecting a dual focus on brand presence and operational practicality.
Design System
Visual Style
Bold sans-serif typography, a dark color palette accented with vibrant hues, and contemporary illustrative graphics define the visual approach. Black backgrounds with striking pops of color are frequent, supporting a modern, high-energy brand presence.
Brand Identity
The Vocation Brewery logo is prominently and consistently featured on all retail packaging. Iconography and illustrative motifs reinforce product differentiation and the craft beer ethos, with clear and standardized placement ensuring visual consistency across SKUs.
Packaging Design
Material selection prioritizes single-layer paperboard for retail cartons and standard corrugated cardboard for shipping. Structural design focuses on secure containment and enhanced unboxing, including die-cut windows, custom flaps, and peaked roofs for specialty packs.
User Experience
Packaging is designed to deliver a strong first impression—especially for gift packs—through creative graphics and thoughtful structural details. The unboxing process emphasizes brand storytelling and product reveal, supporting both e-commerce and in-store engagement.
Company Metrics
Business insights for Vocation Brewery based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Adult craft beer consumers in the UK and Europe, including both retail and direct-to-consumer segments, with a focus on gifting and premium beverage experiences.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Vocation Brewery based on industry standards and best practices
Frequently Asked Questions
What packaging formats does Vocation Brewery utilize for its products?
The company employs a combination of unbranded corrugated shipping boxes for logistics and custom-designed folding cartons for retail, gift packs, and special edition offerings.
How does Vocation Brewery address sustainability in its packaging?
Vocation Brewery utilizes recyclable paperboard for most retail cartons, but the presence of standard corrugated boxes and plastic windows in some formats offers moderate but not leading sustainability performance for the industry.
What role does packaging play in Vocation Brewery’s brand strategy?
Packaging is central to retail and gifting SKUs, featuring strong logo presence and bold graphics to reinforce brand identity and enhance consumer unboxing experiences.
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