Vivoy packaging
Vivoy, a brand under LILLYDOO GmbH, specializes in discreet, high-quality incontinence solutions with a direct-to-consumer model. Their packaging strategy prioritizes discretion, user comfort, and modern visual appeal, utilizing retail carton boxes designed for both protection and subtlety.
Packaging Portfolio
Vivoy's packaging portfolio centers on the use of single-layer paperboard carton boxes with flat, rectangular structures designed for both retail display and direct shipment. The material selection emphasizes lightweight durability, supporting efficient logistics and minimizing shipping costs. Branding is applied with a minimalistic, modern aesthetic, leveraging color blocking and clear typography to maintain discretion. Packaging structures are optimized for stackability and protection of absorbent hygiene products during transit, while also prioritizing ease of opening and customer privacy upon delivery.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box has a predominantly white base with a bright orange top panel that displays the brand name and product information. The overall appearance is lightweight and designed for retail display.
The packaging is a retail carton box designed for a smartphone. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box is predominantly white with a glossy finish, showcasing vibrant colors and graphics on the exterior. The front of the box displays the product image, brand name, and price tag, while the sides contain additional product information and branding elements. The edges are clean and precise, with well-defined folds.
The packaging is a flat, rectangular carton with a smooth surface and clean edges. It features a vibrant green color scheme with a contrasting dark green background. The design is minimalistic, focusing on the brand name 'vivoy' prominently displayed in white text. The overall appearance is sleek and modern, suitable for retail display.
The packaging is a smooth, flat construction made of single-layer paperboard, featuring a clean and precise design. The box is predominantly white with a glossy finish, showcasing a minimalistic aesthetic. The front displays the product name 'Y16' in a modern font, while the sides have a subtle texture. The edges are sharp, indicating a well-constructed fold. The box has a tuck flap closure at the top, ensuring secure closure.
The packaging is a retail carton box designed for a smartphone. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box is predominantly white with a glossy finish, enhancing its visual appeal. The edges are clean and precise, characteristic of high-quality folding cartons. The front of the box prominently displays the product name 'Y58' along with the brand name 'vivo' in a modern font. The overall design is sleek and minimalistic, aimed at attracting consumers in a retail environment.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. The box features a clean, precise construction with sharp edges and folds. The primary color is white with a vibrant orange accent on the top, which includes the brand name 'vivoy' prominently displayed. The overall design is simple and modern, aimed at retail presentation.
About the Brand
Vivoy addresses sensitive health needs by offering absorbent incontinence products in packaging that emphasizes discretion and brand clarity. Their packaging solutions utilize single-layer paperboard cartons with clean, modern design elements tailored for direct-to-consumer shipping and retail environments.
Vivoy’s approach is grounded in delivering a comfortable, stigma-free experience for users. Carton boxes are specifically designed to minimize attention during delivery and shelf presence while maintaining clear brand messaging. The use of dermatologically tested, skin-friendly materials in both product and packaging aligns with their health-focused values and customer expectations. Their packaging streamlines logistics through lightweight, protective structures that balance product integrity and cost efficiency.
Key Differentiator: Vivoy’s unique differentiation lies in the intersection of discretion, dermatologically tested materials, and a strong D2C focus, leveraging packaging as both a functional and emotional touchpoint for sensitive health needs.
Design System
Visual Style
Vivoy’s visual system utilizes modern, sans-serif typography with prominent, high-contrast color blocks (notably white, orange, and green) to create a clean and approachable look. The overall approach is minimal, focusing on clarity and subtle brand cues.
Brand Identity
Branding is consistently integrated through prominent logo placement and succinct product descriptors. Iconography is minimal, with design elements supporting discretion and product clarity. The use of a unified visual language reinforces brand recognition across all touchpoints.
Packaging Design
Material choices favor recyclable, single-layer paperboard for cost efficiency and basic sustainability. Structural design prioritizes flat, rectangular forms with clean folds and secure closures, balancing product protection and discreet presentation.
User Experience
Packaging design supports the customer journey by ensuring privacy, straightforward unboxing, and a non-stigmatizing experience. The unboxing process is streamlined to reduce friction, while visual cues and tactile quality foster trust and comfort for sensitive health-related deliveries.
Company Metrics
Business insights for Vivoy based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Adults experiencing bladder weakness seeking discreet, reliable incontinence solutions delivered directly to their homes in the DACH region and broader European market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Vivoy based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Vivoy use?
Vivoy predominantly utilizes single-layer paperboard carton boxes, designed for lightweight protection, ease of use, and discretion during delivery.
How does Vivoy ensure discretion in its packaging?
Packaging features minimalistic branding and subdued colors, with structural choices that avoid drawing attention during shipping and delivery.
Is Vivoy’s packaging recyclable?
Most Vivoy packaging is made from recyclable paperboard, supporting basic sustainability objectives typical for the health sector.
How does Vivoy’s packaging compare to industry competitors?
Vivoy’s packaging is competitive in discretion and design simplicity, with a focus on customer comfort and D2C logistics, positioning it alongside leading brands in the incontinence health segment.
Discover other Health companies
Explore more companies in the health industry and their packaging strategies
EVO Nutrition
Health
EVO Nutrition specializes in premium health supplements, providing a wide range of vitamins and nutritional products to support well-being.
Bio-Synergy
Health
Bio-Synergy is a UK-based company specializing in health and fitness products, including nutritional supplements and DNA testing kits. Their mission is to support individuals in achieving their health and fitness goals through innovative products and personalized insights.
Smart Protein
Health
Smart Protein is dedicated to transforming nutrition by providing a range of health and wellness products focused on protein supplements and vitamins.