Vivomixx packaging
Vivomixx specializes in advanced probiotic formulations, delivering high-CFU supplements directly to consumers through a science-driven, health-focused D2C model. Their packaging strategy emphasizes functional carton and corrugated boxes tailored for both retail visibility and logistical protection in the health supplement sector.
Packaging Portfolio
Vivomixx's packaging portfolio is anchored by single-layer folding carton boxes for product units and robust corrugated boxes for shipping, supporting both retail and e-commerce channels. Carton packaging features high-gloss or matte finishes, precise folds, and color-coded graphics for easy identification and consumer trust. Corrugated boxes are used for logistics, with clear instructions and protective cushioning to maintain product stability, particularly for temperature-sensitive supplements. The consistent application of brand visuals ensures regulatory compliance and shelf presence, while the primary use of paper-based substrates supports recyclability within standard municipal waste streams.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. It features clean, precise edges and folds, typical of retail packaging. The box is predominantly white with colorful graphics and text. The front displays the product name 'Vivomixx' prominently, along with a description of its contents. The overall design is vibrant and appealing, aimed at attracting consumer attention.
The packaging is a small, rectangular carton box made of single-layer paperboard. It features a smooth, flat construction without any visible fluted layers. The box is predominantly white with bright yellow and orange accents. The edges are clean and precise, indicating a well-constructed folding carton. The surface has a matte finish with a slight sheen, likely due to a coating that enhances durability. The front displays the product name 'Vivomixx' in a bold blue font, accompanied by a logo that includes a stylized representation of drops, suggesting its use as a liquid supplement. The overall design is simple yet eye-catching, aimed at retail visibility.
The packaging is a folding carton made of smooth, single-layer paperboard. It features clean, precise edges and folds, with a predominantly white exterior accented by colorful graphics. The front displays the product name 'Vivomixx 460 neo®' prominently, along with the phrase 'Revised Formulation' highlighted in a purple band. The sides contain additional product information and nutritional details, printed in a clear font. The overall shape is rectangular, designed to stand upright on retail shelves.
The packaging is a brown corrugated box with visible fluted edges when viewed from the side. The box has a sturdy construction suitable for shipping. It features a printed label on the front with instructions to 'Keep me in the fridge' and includes a logo. Inside, there are individual packages of a food supplement product, neatly arranged and protected by a layer of cushioning material.
The packaging is a rectangular box with a smooth, flat construction made from single-layer paperboard. It features clean, precise edges and folds, indicative of a folding carton design. The box is predominantly white with colorful accents, including blue and green elements. The front displays the product name 'Vivomixx 450 Billion Food Supplement' prominently, along with a graphic representation of the product. The overall appearance is light and retail-friendly, suitable for shelf display.
About the Brand
Vivomixx delivers high-potency probiotic supplements aimed at improving gut health, with a focus on allergen-free formulations supported by scientific research. The brand operates primarily through direct-to-consumer channels, emphasizing detailed product information and consumer education.
Targeting the health and wellness segment, Vivomixx's packaging solutions reflect their commitment to product efficacy and consumer trust. Their approach leverages robust carton boxes for retail display and corrugated boxes for secure shipment, integrating clear branding and regulatory information. Consistency in visual design and messaging supports both brand recognition and compliance within the regulated health supplement market.
Key Differentiator: Vivomixx stands out for its high-concentration probiotic formulations and transparent product information, coupled with allergen-free packaging that emphasizes both safety and compliance.
Design System
Visual Style
Vivomixx employs clean, sans-serif typography with a color palette dominated by white, blue, green, and yellow accents, projecting a clinical yet approachable aesthetic. The overall look balances medical authority with consumer accessibility.
Brand Identity
Consistent use of the Vivomixx logo and bold product names on all packaging reinforces brand recognition. Iconography is minimal, focusing on clarity and regulatory compliance. Visual consistency is maintained through uniform color schemes and layout grids across SKUs.
Packaging Design
Material selection prioritizes single-layer paperboard for retail packs and double-walled corrugated for shipping, emphasizing product protection and regulatory labeling. Structural designs are rectangular for stacking efficiency and ease of handling, with smooth finishes and protective coatings to enhance shelf life and visual appeal.
User Experience
Packaging design supports the customer journey through clear labeling, intuitive opening mechanisms, and visible allergen-free indicators. Instructions such as 'Keep me in the fridge' and visual cues enhance usability, while the overall design aligns with consumer expectations for safety and product efficacy in the health supplement sector.
Company Metrics
Business insights for Vivomixx based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking high-quality, allergen-free probiotics, with a focus on individuals requiring dietary supplements for gut health and immunity.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Vivomixx based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Vivomixx use for its products?
Vivomixx primarily utilizes folding carton boxes for individual product units and corrugated boxes for shipping, prioritizing product integrity, regulatory compliance, and clear branding.
How does Vivomixx ensure product safety during shipping?
The use of sturdy corrugated boxes with internal cushioning and clear handling instructions ('Keep me in the fridge') mitigates environmental risks and maintains supplement viability during last-mile delivery.
Are Vivomixx's packaging materials recyclable or environmentally friendly?
Vivomixx uses paperboard and corrugated materials, which are generally recyclable. However, the overall sustainability depends on sourcing and the presence of coatings or laminates.
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