Vieve packaging
Vieve is a health-focused beverage company specializing in protein-enriched drinks and collagen powders for active consumers. Their packaging strategy combines clear, branded PET bottles and sturdy corrugated shipping boxes to balance product visibility, consumer appeal, and logistical efficiency.
Packaging Portfolio
Vieve’s packaging portfolio is centered on single-use, transparent PET bottles with shrink-wrapped or adhesive labels for strong shelf presence and easy flavor differentiation. Shipping is handled via brown corrugated cartons, offering structural rigidity and basic protection for e-commerce fulfillment. The bottles’ ergonomic design and screw-top caps support on-the-go consumption, while the absence of custom inserts or dividers in shipping boxes indicates a cost-driven approach. All packaging elements are consistent with food-grade standards and designed for operational efficiency, though primary sustainability features are currently limited to recyclability of PET and cardboard.
The packaging is a transparent plastic bottle with a narrow neck and a screw-on cap. The bottle is filled with a clear liquid, likely a beverage, and features a label wrapped around its body. The label includes colorful graphics and text, indicating it is a drink product. The overall shape is cylindrical, tapering slightly towards the top.
The packaging consists of a clear plastic bottle with a prominent label. The bottle has a rounded shape and a standard sports cap. The label features a white background with bold black text and colorful graphics of cherries. The overall design is clean and modern, aimed at attracting health-conscious consumers.
The image features three plastic beverage bottles, each with a distinct color scheme and design. The bottles are cylindrical with a slightly tapered neck and a screw-on cap. Each bottle has a clear body that showcases the liquid inside. The labels wrap around the bottles, displaying vibrant graphics and product information. The labels feature bold colors and playful designs that correspond to the flavors of the drinks.
The image features a series of plastic beverage bottles, each containing flavored protein water. The bottles are clear with a slightly curved shape, tapering towards the top. Each bottle has a colored cap and a label that wraps around the body, displaying the flavor and brand name prominently.
The packaging is a corrugated box with visible fluted layers, characterized by a brown kraft exterior. The box is sturdy, designed for shipping, and shows signs of wear with slight crushing at the edges. It contains multiple bottles of protein water, organized neatly inside with no additional inserts or dividers.
About the Brand
Vieve delivers protein water and collagen supplements through a direct-to-consumer model, targeting the health and wellness segment. The company emphasizes convenience, nutritional transparency, and visual branding in its packaging for both e-commerce and retail channels.
Operating with a small team, Vieve leverages a minimalist yet vibrant packaging design to differentiate its offerings in a crowded functional beverage market. The use of clear PET bottles allows for immediate product recognition, while colorful labels communicate flavor, nutritional content, and brand identity. Outer packaging for shipping consists of unbleached corrugated boxes, prioritizing durability and efficient transport. Vieve's integration of sustainability messaging—such as tree-planting commitments—aligns with increasing consumer demand for eco-friendly practices, though the primary packaging remains plastic-based.
Key Differentiator: Vieve’s packaging stands out for its clear product visibility, consistent health-forward branding, and a hybrid focus on both consumer appeal and transport protection.
Design System
Visual Style
Typography favors bold sans-serif fonts for clarity and modernity; color palette incorporates vibrant hues (reds, yellows, greens) aligned with flavor cues on a white or clear background; overall style is clean, contemporary, and visually accessible.
Brand Identity
Logo prominently displayed on all product and shipping packaging; use of consistent iconography (flavor illustrations, protein content callouts); high repetition of key brand assets enhances recall and differentiates from generic beverage competitors.
Packaging Design
Material selection prioritizes lightweight, recyclable PET plastic for bottles and cost-effective corrugated cardboard for logistics. Structural focus is on stackability, leak prevention, and shelf impact, with limited use of secondary protective features.
User Experience
Design facilitates rapid product identification (clear bottles, bold labels), easy opening (screw caps), and straightforward recycling. The customer journey is supported by informative packaging and a visually cohesive unboxing aligned with health and convenience messaging.
Company Metrics
Business insights for Vieve based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, fitness enthusiasts, and individuals seeking convenient, low-calorie protein supplementation in the UK and select retail markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Vieve based on industry standards and best practices
Frequently Asked Questions
What materials are used in Vieve's packaging?
Vieve primarily utilizes clear PET plastic bottles for its protein water products and corrugated cardboard boxes for shipping. Labels are printed with vibrant colors to distinguish flavors and nutritional information.
How does Vieve address sustainability in its packaging?
Vieve incorporates sustainability messaging—such as tree-planting initiatives—but currently relies on recyclable PET bottles and standard corrugated cartons, with no evidence of biodegradable or compostable primary packaging.
Does Vieve customize packaging for the direct-to-consumer (D2C) market?
Yes, Vieve’s packaging is designed for D2C logistics, emphasizing shippable robustness and branded presentation, but custom structural innovations are limited.
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