Vetevo packaging
Vetevo specializes in direct-to-consumer pet health diagnostics and supplements, utilizing a data-driven approach to preventive care for pets. Their packaging strategy emphasizes functional design, visual clarity, and targeted unboxing experiences to support both logistics and brand engagement.
Packaging Portfolio
Vetevo employs a combination of folding carton boxes for retail presentation and corrugated cardboard for shipping security, optimizing both transit protection and shelf appeal. Packaging structures are precision-folded with clear, bold graphics and color-coded elements to differentiate diagnostic kits and supplements. The use of matte and selective gloss finishes enhances tactile and visual engagement, while interior compartments support organized presentation and sample integrity. The approach prioritizes informative labeling, pet-centric imagery, and consistent use of recyclable substrates.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is a bright yellow color with a glossy finish, prominently displaying the product name 'Vel 2GO' in bold red lettering. The design includes a dripping cheese sauce graphic that enhances the visual appeal. The carton is designed to hold multiple pouches of cheese sauce, indicated by the text on the front. The overall shape is rectangular with a standard box structure, and it has a tuck-top closure.
The packaging is a flat, rectangular folding carton with a smooth, single-layer paperboard construction. It features a clean design with precise edges and folds. The front displays a large image of a dog, accompanied by the product name 'Wurmtest Plus' in bold, prominent text. The background is predominantly white with green accents, creating a fresh and modern appearance. The overall finish appears to be matte, enhancing the visual appeal without excessive gloss.
The packaging is a rectangular shipping box made from corrugated cardboard. It features a white exterior with colorful graphics and text. The box has visible fluted edges when viewed from the side, indicating its corrugated construction. The front displays a playful design with a dog illustration, a magnifying glass, and a heart symbol, along with the text 'PROBEN BOX' in bold blue letters. The overall appearance is clean and modern, suitable for retail and shipping purposes.
The packaging is a flat, rectangular box with smooth, clean edges and folds. It features a vibrant orange background with a prominent image of a German Shepherd dog. The box is printed with white and black text, including the product name 'Allergietest' and additional instructions in German. The overall appearance is bright and eye-catching, designed for retail display.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly orange with a glossy finish, displaying vibrant graphics and text. The front of the box showcases a large image of a dog alongside the brand name 'vet evo' and product information, including 'Allergietest' and 'Basic'. The text is printed in white and black, providing a clear contrast against the orange background. The box has a simple tuck flap closure at the top, ensuring easy access to the contents. The overall design is visually appealing and aligns with pet care branding.
About the Brand
Vetevo operates in the European pet health market, delivering veterinary diagnostic kits and nutritional supplements directly to consumers. Their packaging reflects a focus on user-friendly formats, clear labeling, and information-rich graphics, tailored for pet owners seeking science-backed solutions.
Leveraging folding carton and corrugated box formats, Vetevo ensures product integrity from shipment to end-user, with retail-ready designs that are both visually distinctive and practical. Their approach integrates branding elements and educational content on packaging, aligning with a customer-centric model and supporting product differentiation in a competitive landscape.
Key Differentiator: Vetevo's unique integration of scientific credibility and approachable packaging design sets them apart in the D2C pet health segment, balancing logistics safety, consumer guidance, and consistent brand presentation.
Design System
Visual Style
Clean, modern typography with bold sans-serif fonts; a palette dominated by white, orange, blue, and green accents, paired with high-contrast imagery of pets; minimalistic layouts and ample whitespace for clarity.
Brand Identity
Consistent application of the Vetevo logo, prominent product names, and playful iconography related to pet diagnostics. Visual consistency is maintained across SKUs through unified color schemes and typographic hierarchy.
Packaging Design
Preference for recyclable paperboard and corrugated substrates; flat and rectangular box structures with secure tuck-flap closures; focus on information-rich panels and organized interior compartments for sample handling.
User Experience
Packaging supports the customer journey with intuitive opening mechanics, step-by-step instructions, and visual cues for sample collection. The design facilitates confidence in product use while reinforcing brand trust and transparency.
Company Metrics
Business insights for Vetevo based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious pet owners in Europe seeking direct-to-consumer veterinary diagnostics and nutritional products for dogs, cats, and horses.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Vetevo based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Vetevo use for its products?
Vetevo employs folding carton boxes and corrugated cardboard for both retail kits and shipping, prioritizing material durability and print clarity for information delivery.
How does Vetevo's packaging influence the customer experience?
The packaging is designed to enhance the unboxing process with clear instructions, vivid graphics, and organized compartments, increasing both usability and perceived value.
Does Vetevo incorporate sustainability into its packaging choices?
While Vetevo primarily uses recyclable paper-based materials, there is limited evidence of advanced sustainability initiatives such as compostable or recycled-content substrates.
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