Zooper packaging
Zooper is a Norwegian pet supply retailer specializing in e-commerce, offering a broad assortment of products for dogs and cats. Their packaging strategy emphasizes vibrant branding, flexible pouches, and protective cartons designed to optimize both product appeal and logistics efficiency.
Packaging Portfolio
Zooper’s packaging portfolio is characterized by a consistent reliance on flexible plastic pouches and retail cartons. These solutions emphasize high-impact visual branding, incorporating bold colors, playful graphics, and prominent logos to maximize shelf and digital appeal. Resealable closures and clear product windows are utilized to enhance usability and product visibility, while carton boxes provide additional rigidity for specialty items. The focus on flexible formats aligns with industry trends for lightweight, space-efficient packaging optimized for e-commerce logistics. Most packaging features high-quality print finishes, contributing to strong brand recall and customer engagement.
The packaging is a flexible plastic bag that contains a 24-pack of frozen treats. The bag features a colorful design with a cartoon astronaut and various bright colors representing the different flavors. The top of the bag has a header with a logo and product name, while the back displays nutritional information and barcodes.
The packaging is a flexible pouch made from a thin, plastic material. It features a vibrant design with a glossy finish, showcasing various colors and graphics. The front prominently displays the product name 'Zooper Dooper' in bold, playful typography, accompanied by images of the flavored ice tubes. The overall shape is rectangular with a sealed bottom and a top that may have a tear notch for easy opening.
The packaging is a flexible plastic pouch that contains multiple ice treat tubes. It features a colorful design with a blue background and images of the icy treats. The top of the pouch has a resealable closure, and the front displays vibrant colors representing different flavors. Nutritional information and product details are printed on the back.
The packaging consists of a flat, smooth, and colorful retail carton that holds ice pop molds. The front features a vibrant design with images of colorful ice pops in a green bucket. The carton has a clean, precise fold with a glossy finish, enhancing its visual appeal. The back of the carton likely contains product information and instructions, although not fully visible in the image.
The packaging is a flexible pouch made from a thin, plastic material that is designed to hold multiple tubes of flavored ice confection mix. The front of the pouch features a clear window displaying the colorful tubes inside. The overall shape is rectangular with a flat bottom, allowing it to stand upright. The top has a resealable closure, which is typical for flexible pouches, ensuring easy access and storage.
The packaging is a flexible, clear plastic pouch that contains multiple individual ice confection mix packets. The front features a vibrant design with a dark background and bright colors for the product name and flavors. The top of the pouch is sealed, and the bottom appears to be a flat base allowing it to stand upright. The individual packets inside are visible through the transparent material.
About the Brand
Zooper operates as a niche online retailer in the pet supplies sector, focusing on quality products and accessible customer experience. The company leverages eye-catching, branded packaging across flexible pouches and cartons to reinforce its playful, pet-centric positioning.
With a small team and an agile business model, Zooper prioritizes packaging that is both functional and visually distinctive. Their packaging solutions enhance shelf presence and support product protection, while the use of clear branding and colorful graphics amplifies consumer engagement. Although sustainability efforts appear moderate, the packaging aligns with industry standards for convenience and product safety.
Key Differentiator: Zooper’s packaging features high-impact visual branding and format diversity—especially flexible pouches and cartons—allowing strong shelf appeal in a competitive e-commerce landscape.
Design System
Visual Style
Typography is bold and playful, typically in sans-serif fonts, complemented by a vivid color palette including blues, greens, and multicolor gradients. The overall aesthetic is energetic and youth-oriented, aligning with pet product trends.
Brand Identity
Logos are displayed prominently on all packaging formats, supported by playful iconography and consistent color schemes. Visual consistency is maintained through repeated use of branded elements and clear product naming.
Packaging Design
Material choices prioritize lightweight flexible plastics and glossy cartons, balancing visual appeal with functional requirements for durability and protection. Structural design emphasizes resealability and product visibility.
User Experience
Packaging design supports a positive customer journey through ease of access, clear product information, and an engaging unboxing experience. Branding elements are leveraged to create instant recognition and reinforce reliability throughout the purchase cycle.
Company Metrics
Business insights for Zooper based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Norwegian pet owners seeking convenient, quality-assured products for dogs and cats via online shopping channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Zooper based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Zooper primarily use?
Zooper predominantly utilizes flexible plastic pouches and retail cartons, designed for visual appeal, product protection, and logistical efficiency within the pet supplies sector.
How does Zooper’s packaging support its brand identity?
Zooper’s packaging leverages bold colors, playful graphics, and consistent logo application to reinforce its pet-focused, quality-driven brand image.
Is Zooper’s packaging environmentally sustainable?
Zooper's packaging practices demonstrate moderate sustainability, with some recyclable materials but a primary reliance on plastics. Further improvements could include increased use of eco-friendly substrates.
Discover other Pets & Animals companies
Explore more companies in the pets & animals industry and their packaging strategies
Natural Trail
Pets & Animals
Natural Trail produces high-quality dry and wet food for dogs and cats, focusing on their natural dietary needs. The company is committed to providing pet owners with nutritious and delicious meal options made from carefully selected ingredients.
My Lovely Dog
Pets & Animals
My Lovely Dog is an online retailer specializing in premium pet food and supplies for dogs and cats. The company focuses on providing high-quality, healthy, and vet-approved products for pet owners.
PetsDiet
Pets & Animals
PetsDiet specializes in premium pet food and dietary supplements for dogs and cats, emphasizing quality and health. With a focus on natural ingredients, the company aims to improve the well-being of pets through tailored nutrition.