Vape and Juice packaging
Vape and Juice is a UK-based online retailer specializing in vaping products, including e-liquids, vape kits, and CBD items. Their packaging strategy employs branded carton boxes for e-liquid products, emphasizing both regulatory compliance and brand recognition.
Packaging Portfolio
Vape and Juice’s packaging portfolio centers on folding carton boxes constructed from single-layer paperboard, with a focus on retail-ready formats for e-liquids and vape accessories. These cartons feature glossy finishes, precise structural folds, and clear product information, including regulatory warnings and nicotine indicators. Visual branding elements are consistently applied across SKUs, supporting both shelf visibility and compliance. The packaging design demonstrates a balance between cost-efficiency and presentation, but limited adoption of advanced sustainable materials is observed.
The packaging is a small, rectangular folding carton designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The carton is primarily a light brown color with a glossy finish, giving it a clean and modern appearance. The edges are sharp and well-defined, with precise folds. The front of the carton displays the product name 'VIRGINIA' prominently, along with a warning symbol and additional product information on the sides. The overall design is minimalistic yet effective for branding.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction. The box is predominantly colored with a vibrant design, showcasing a green and white color scheme with a prominent logo and product name. The edges are clean and precise, indicating a well-constructed fold. The top of the box has a flap that tucks down, providing closure. The front displays graphics of the product, including flavor information and nicotine strength, with a glossy finish that enhances visual appeal.
The packaging is a small, rectangular carton box made of single-layer paperboard. It features smooth, flat sides with clean edges and folds, indicative of a folding carton design. The box is predominantly colored in a light blue shade with a glossy finish. The front displays a prominent logo and product name, while the sides contain additional product information and warnings. The top has a flap closure that tucks into the box, ensuring it remains securely closed.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The box is predominantly orange with a glossy finish, showcasing a vibrant design. The front displays the product name 'RY4' prominently, along with the brand name 'vape & juice'. The back includes ingredient information and a warning about nicotine content. The overall shape is rectangular, typical for e-liquid bottles.
The packaging is a slender, upright carton box designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box has clean, precise edges and folds, with a glossy finish that enhances its visual appeal. The front of the box prominently displays the product name 'SPEARMINT' in a bold, modern font, accompanied by a graphic of a mint leaf. The color scheme is predominantly teal with white text, creating a fresh and inviting look. The back includes product information and warning labels in smaller print, ensuring compliance with regulations.
About the Brand
Vape and Juice operates as a family-run online vape retailer with a focus on quality vaping products and customer-centric service. Their packaging approach is characterized by consistent branded carton boxes designed for secure transit and retail display.
Founded in 2014, Vape and Juice leverages a streamlined packaging portfolio primarily consisting of folding carton boxes for their e-liquids and related products. These packages are designed for both visual shelf appeal and regulatory compliance, utilizing single-layer paperboard with glossy finishes and detailed product information. The company’s small team manages operations across both online and brick-and-mortar channels, emphasizing rapid delivery and customer advice.
Key Differentiator: Vape and Juice distinguishes itself through a combination of personalized service, strong brand consistency in packaging, and adaptable offerings that cater to a wide range of vaping preferences.
Design System
Visual Style
Typography features bold, modern sans-serif fonts for product names and warnings, paired with vibrant color palettes (orange, teal, blue, brown) and glossy finishes that enhance shelf presence. The overall aesthetic is clean, contemporary, and visually striking.
Brand Identity
Logo usage is prominent on all packages, with consistent placement of the 'vape & juice' brand mark and supporting product logos. Iconography is minimal but effective, prioritizing clear nicotine and compliance warnings. Visual consistency is maintained through uniform color schemes and typographic hierarchy.
Packaging Design
Materials focus on single-layer, recyclable carton board with structural designs tailored for e-liquid and vape kit formats. Closure systems are simple tuck flaps, and package sizes are optimized for standard retail fixtures. Design philosophy prioritizes production efficiency, clear labeling, and regulatory adherence.
User Experience
The packaging supports the customer journey by providing immediate access to product details, flavor cues, and compliance information. Unboxing is straightforward, with an emphasis on clarity and assurance rather than luxury, aligning with value-oriented customer expectations.
Company Metrics
Business insights for Vape and Juice based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Adult consumers in the UK seeking regulated vaping and CBD products, ranging from beginners to experienced users.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Vape and Juice based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Vape and Juice use for its products?
Vape and Juice predominantly utilizes single-layer folding carton boxes for their e-liquids and vape accessories. These are designed for retail display, brand visibility, and regulatory compliance.
How does Vape and Juice address packaging sustainability?
While the company uses recyclable paperboard cartons, there is limited evidence of advanced sustainability initiatives such as biodegradable inks or post-consumer recycled materials. Packaging is optimized for compliance and basic recyclability.
What are the primary considerations in Vape and Juice's packaging design?
Design priorities include clear brand identification, product information display, regulatory warnings, and a visually consistent retail presentation.
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