Urban Keratin packaging
Urban Keratin is a Marseille-based beauty company specializing in innovative hair care and beauty supplements. Their packaging strategy leverages visually striking folding carton solutions designed for retail appeal, with a notable emphasis on brand consistency and premium presentation.
Packaging Portfolio
Urban Keratin’s packaging portfolio is centered on high-quality folding carton boxes, predominantly constructed from single-layer paperboard with glossy or matte finishes. The formats include standard retail cartons, cartons with integrated handles for multi-bottle kits, and specialty cartons for hair supplements. Structural integrity, clear branding, and information-rich surfaces are prioritized to balance retail shelf presence with product protection. The visual consistency across product lines supports cohesive brand recognition, while the use of recyclable paperboard aligns moderately with sustainability trends in the cosmetics sector.
The packaging is a folding carton with a handle, designed to hold three cylindrical bottles. It features a smooth, flat construction without fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly black with glossy finishes, showcasing vibrant red and white graphics. The edges are clean and precise, and the overall shape is rectangular with a cut-out handle at the top for easy carrying.
The packaging is a rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly black with a glossy finish, showcasing vibrant colors and high-resolution images. The front displays a striking image of a model with long hair, alongside the brand name 'URBAN KERATIN' prominently featured in white and red text. The design includes decorative swirls and a 'NEW PACKAGING' label in the top corner, enhancing its retail appeal. The sides and back contain additional product information and instructions, printed in a clear, readable font.
The packaging is a rectangular folding carton made of smooth, flat paperboard. It features clean, precise edges and folds, with a predominantly white exterior. The front displays a large, vibrant graphic of a woman with long, straight hair, emphasizing the product's purpose. The text is bold and colorful, prominently featuring the brand name 'URBAN KERATIN' along with product details. The sides of the box contain additional information about the product, including usage instructions and ingredients. The overall design is visually appealing and aligns with beauty product packaging standards.
The packaging is a flat, smooth folding carton with a clean, precise construction. It features a predominantly white exterior with colorful graphics and text. The edges are sharp and well-defined, indicating a high-quality paperboard material. The front displays a large image of a model with long, straight hair, emphasizing the product's intended use. The text includes the brand name 'Urban Keratin' prominently at the top, along with product details in both French and English, suggesting a dual-market approach. The overall design is visually appealing and professional, suitable for retail display.
The packaging is a folding carton designed to hold three small bottles of hair care products. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly black with intricate white floral designs, enhancing its aesthetic appeal. The front displays the product name and brand logo prominently, while the sides and back contain additional product information and usage instructions. The edges are clean and precise, indicative of high-quality manufacturing.
About the Brand
Urban Keratin delivers specialized hair care and beauty supplement products, focusing on quality, natural ingredients, and customer-centric innovation. Their packaging is consistently aligned with beauty sector standards, utilizing premium materials and bold, recognizable design elements to reinforce brand positioning.
Founded in 2010 in Marseille, Urban Keratin operates primarily through e-commerce and retail channels, targeting consumers seeking high-quality, natural hair care solutions. The company’s approach to packaging combines high-gloss folding cartons with detailed visual branding, aiming to enhance shelf impact and support a luxury product experience. Their packaging portfolio demonstrates a commitment to both aesthetic appeal and functional product protection, with a moderate emphasis on sustainability in response to evolving consumer expectations.
Key Differentiator: Urban Keratin differentiates itself through the integration of vibrant, brand-centric packaging design, seasonal product launches, and strong digital engagement, creating a cohesive and recognizable presence within the competitive beauty industry.
Design System
Visual Style
Typography is bold and modern, typically utilizing sans-serif fonts with high legibility. The color palette is anchored by black and white, accented with vibrant reds and floral motifs, creating a striking and contemporary aesthetic aligned with premium beauty branding.
Brand Identity
Logo placement is consistent and prominent across all packaging, with clear iconography and the use of brand colors to reinforce identity. Product information and website URLs are included to support consumer engagement and trust.
Packaging Design
Material selection favors smooth, high-gloss or matte paperboard for folding cartons, emphasizing durability and tactile appeal. Structural design prioritizes clean edges, integrated handles for kits, and compartmentalization for multi-product packaging, balancing retail appeal with protection.
User Experience
Packaging is designed to deliver a visually engaging unboxing experience, with intuitive layouts that facilitate easy product access and reinforce a sense of luxury. Informational clarity and tactile finishes enhance customer satisfaction and support the overall brand promise.
Company Metrics
Business insights for Urban Keratin based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Urban Keratin targets health-conscious consumers seeking premium hair care and beauty supplements, with a primary focus on the French and broader European beauty markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Urban Keratin based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Urban Keratin use for its products?
Urban Keratin primarily employs high-gloss, single-layer folding carton boxes for its retail packaging, often featuring custom handles and high-resolution graphics to maximize shelf appeal and brand recognition.
How does Urban Keratin address packaging sustainability?
While Urban Keratin emphasizes visually appealing and durable packaging, their current portfolio shows moderate use of recyclable paperboard materials. There is potential for increased adoption of sustainable practices to further reduce environmental impact.
Does Urban Keratin’s packaging contribute to a premium unboxing experience?
Yes, the packaging's visual design, tactile finishes, and carefully structured layouts are engineered to deliver a premium unboxing experience consistent with luxury beauty industry standards.
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