Untamed packaging
Untamed is a direct-to-consumer pet nutrition company specializing in premium, human-grade cat food. The brand’s packaging strategy emphasizes sustainability, robust logistics, and a strong, playful visual identity tailored to enhance the unboxing experience for pet owners.
Packaging Portfolio
Untamed deploys a combination of folding carton boxes and corrugated cardboard packaging, each tailored to either retail or shipping environments. Carton boxes feature smooth, matte finishes, vibrant color palettes, and interior print for enhanced branding and consumer engagement. Corrugated boxes are engineered for transit resilience, with fluted construction to safeguard contents and maintain structural integrity. All packaging consistently integrates recyclable materials and clear brand identification, balancing sustainability goals with logistical demands.
The packaging is a folding carton box with a smooth, flat construction. It features a vibrant turquoise exterior with a matte finish, displaying the text 'Prepared for your favourite predator' in white font, alongside the untamed.com logo. The interior is a kraft color, indicating a single-layer paperboard material. The box has clean, precise edges and folds, typical of retail packaging. It is designed to hold multiple cans, as suggested by the visible contents inside.
The packaging is a folding carton box, primarily made of smooth, flat paperboard. It features a colorful design with a light blue interior and a printed message on the inside flap. The exterior has vibrant graphics, including images of cats and colorful patterns. The box is designed to hold multiple small containers of cat food, which are visible in the image. The edges are clean and precise, indicating a well-constructed carton. The overall shape is rectangular, with a top flap that opens easily.
The packaging is a corrugated box with a visible fluted inner layer, characterized by its sturdy construction. The exterior features a light blue top flap with colorful graphics and text, while the main body is a brown kraft color. The box has a rectangular shape and is designed to hold multiple items, as indicated by the presence of cat food cans beside it. The edges are clean, and the box appears to be in good condition with no visible signs of wear.
The packaging is a folding carton with a smooth, flat construction. It features a light blue interior with printed text and a kraft exterior. The box has a rectangular shape with a handle cutout at the top, allowing for easy carrying. The edges are clean and precise, and the box is designed to hold multiple cans of cat food. The exterior is printed with colorful graphics and text, promoting the product inside.
The packaging is a corrugated box featuring a cat sitting inside. The box has a kraft brown exterior with colorful graphics on the sides, including abstract shapes and plant motifs. The box is open at the top, revealing a light blue interior. The edges of the box are visible, showcasing the fluted layers characteristic of corrugated cardboard. The box appears sturdy and suitable for shipping, with no visible signs of wear or damage.
The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is primarily brown with colorful graphics and text. The box has a top flap that opens to reveal the interior, which is also printed with a playful message. The overall design includes vibrant colors and illustrations, enhancing its visual appeal.
About the Brand
Untamed operates in the premium pet food sector, delivering personalized cat food meal plans using only human-grade, whole-meat ingredients. The company’s packaging is designed to reinforce product quality, streamline logistics, and communicate a health-focused brand ethos.
Leveraging a D2C business model, Untamed integrates custom packaging formats that support both shipping durability and retail shelf appeal. Their carbon-neutral operations and use of recyclable materials demonstrate a commitment to environmental responsibility. The packaging portfolio includes folding carton boxes and corrugated shipping solutions, each optimized for product protection and visual engagement.
Key Differentiator: Untamed’s competitive edge lies in its holistic approach: combining veterinarian-formulated, human-grade nutrition with a packaging system that prioritizes sustainability, robust brand messaging, and customer-centric design.
Design System
Visual Style
The visual approach employs clean sans-serif typography, a contemporary palette dominated by turquoise, light blue, brown kraft, and vibrant accent colors, and playful, modern graphics that appeal to pet owners.
Brand Identity
Branding is highly consistent, with prominent logo placement, strong use of the 'Untamed' name, and recurring iconography centered on cats and natural motifs. The system maintains visual coherence across all packaging formats.
Packaging Design
Material selection favors recyclable paperboard and corrugated board, prioritizing both sustainability and durability. Structural design emphasizes easy-open features, ergonomic handles, and modular layouts for efficient packing and storage.
User Experience
Design elements are calibrated to maximize customer delight, with engaging unboxing moments, clear product messaging, and tactile cues that reinforce the premium positioning. Packaging supports the full customer journey, from delivery to daily use, enhancing overall brand loyalty.
Company Metrics
Business insights for Untamed based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious cat owners in the UK and Europe seeking premium, personalized pet nutrition with a strong focus on sustainability and quality.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Untamed based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Untamed use?
Untamed primarily utilizes folding carton and corrugated board for its packaging, with a focus on recyclable and sustainable materials. These formats are engineered for both retail presentation and shipping durability.
How does Untamed address sustainability in its packaging?
The company employs certified carbon-neutral operations and uses recyclable packaging materials. This reduces environmental impact and aligns with increasing consumer demand for eco-conscious pet food solutions.
How does packaging support the unboxing experience?
Untamed’s packaging features colorful graphics, branded messaging, and thoughtful structural elements—such as easy-open handles and interior print—that enhance the emotional engagement and perceived product value during unboxing.
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