Tylko Włosy packaging
Tylko Włosy is an online retailer specializing in premium hair care products, serving both consumers and professionals. The company employs a diverse range of branded packaging solutions that prioritize presentation, structural integrity, and a visually appealing unboxing experience.
Packaging Portfolio
Tylko Włosy employs a diverse packaging portfolio anchored in folding carton and rigid box solutions. The use of glossy and matte finishes, die-cut windows, and structural reinforcements enhances both shelf appeal and product protection. Most packaging features prominent brand visuals, minimalistic graphics, and clean typography, aligning with premium beauty industry standards. The presence of gift boxes, retail cartons, and clear product windows supports merchandising requirements and an engaging unboxing experience, while material choices reflect industry norms for recyclability and logistics efficiency.
The packaging is a smooth, flat construction with clean edges and folds. It features a pastel pink color with a glossy finish, giving it a modern and appealing look. The front displays the product name 'HAIR SCALP MASSAGER' in a bold, white font, along with the brand name 'WELLNESS' positioned above it. There is a die-cut handle at the top for easy carrying. The overall shape is a cube with a slightly wider base, providing stability. The sides are adorned with minimalistic graphics that enhance the product's aesthetic without overwhelming the design.
The packaging is a folding carton made of smooth, single-layer paperboard with a glossy finish. It features clean, precise edges and folds, typical of retail packaging. The box is predominantly gold with white text and graphics, giving it a premium appearance. The front displays the product name and branding prominently, while the sides may contain additional product information and instructions. There are no visible fluted layers, indicating it is not corrugated.
The packaging is a flat, rectangular folding carton designed to hold two color bowls. It features a smooth, single-layer construction without any visible fluted layers. The exterior is predominantly transparent with vibrant, multi-colored graphics around the edges. The front showcases a clear window that allows visibility of the product inside, while the back contains product information and instructions. The edges are clean and precise, indicative of high-quality manufacturing.
The packaging is a folding carton with a smooth, flat construction. It features a vibrant design with pastel colors and illustrations related to hair coloring. The box is primarily white with accents of peach and gold, and it has a clear window to showcase the contents inside. The edges are cleanly folded, and the overall appearance is lightweight and retail-friendly.
The packaging is a rigid box designed for a gift set, featuring two bottles of hair treatment products. The box has a sturdy construction with thick walls, providing a premium feel. It is predominantly red with a glossy finish, showcasing a luxurious appearance. The front displays a large window that allows visibility of the products inside, framed by decorative elements and text. The edges are clean and precise, indicating high-quality manufacturing.
About the Brand
Tylko Włosy delivers a curated portfolio of hair care products, with a packaging approach centered on branded carton and rigid boxes designed for retail and e-commerce. Their packaging emphasizes clean design, brand visibility, and secure product containment.
The packaging solutions at Tylko Włosy are characterized by the use of high-quality folding cartons and rigid boxes, often featuring glossy finishes, die-cut handles, and clear product windows. This approach aligns with industry standards for beauty and personal care, focusing on shelf appeal and enhanced customer experience while maintaining a consistent visual language across multiple premium brands. The structural design choices support both logistics and in-store merchandising requirements.
Key Differentiator: Tylko Włosy distinguishes itself through careful curation of premium packaging from leading hair care brands, ensuring both aesthetic consistency and robust protection for sensitive beauty products.
Design System
Visual Style
Modern typography with bold sans-serif fonts, a color palette favoring whites, pastels, golds, and vibrant accents, and a clean, uncluttered aesthetic. The visual style supports high perceived value and product segmentation.
Brand Identity
Packaging consistently displays brand logos and product names prominently, utilizing clear iconography and minimalistic visual cues. Visual consistency is maintained through standardized color schemes and the strategic use of graphic elements to reinforce brand recognition.
Packaging Design
Material selection favors smooth, single-layer folding cartons and rigid boxes, often with glossy finishes and transparent windows. Structural design emphasizes stability, stackability, and easy handling, supporting both e-commerce shipping and retail display.
User Experience
The packaging design facilitates a positive customer journey, with clear product visibility, intuitive opening mechanisms, and a focus on the sensory appeal of the unboxing process. Branding elements are positioned to enhance trust and recognition at every touchpoint.
Company Metrics
Business insights for Tylko Włosy based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Individual consumers and professional hair care specialists seeking premium hair care products in the Polish and broader European market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Tylko Włosy based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Tylko Włosy primarily use?
Tylko Włosy primarily utilizes high-quality carton and rigid box formats, often with glossy or matte finishes, die-cut windows, and reinforced structures to support both product protection and visual merchandising.
How does Tylko Włosy balance branding and sustainability in its packaging?
The company emphasizes branded packaging with strong visual identity while incorporating recyclable paper-based materials common in the beauty sector. However, the focus remains on retail appeal, with sustainability practices evolving in line with industry trends.
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