Treatfuls packaging
Treatfuls produces vegan, organic snacks with a strong emphasis on health and sustainability, utilizing recyclable materials and playful, branded packaging. Their approach combines eco-friendly packaging formats with creative, consumer-focused design to enhance the overall snacking experience.
Packaging Portfolio
Treatfuls employs a packaging portfolio built around recyclable carton boxes, flexible film wrappers, and corrugated retail display boxes. The use of single-layer paperboard for primary packaging ensures both visual appeal and adequate product protection for snack bars and energy balls. Flexible wrappers are heat-sealed for freshness and feature distinctive, branded graphics. Corrugated retail display boxes provide structural integrity for shipping and in-store presentation. All formats are designed for efficient logistics, shelf differentiation, and minimal environmental impact.
The packaging is a retail display box made from corrugated cardboard. It features a sturdy construction with visible fluted layers when viewed from the side. The box is primarily turquoise with bold white and pink text. The front displays the slogan 'healthier than your last relationship' prominently, along with the treatfuls logo. The edges are clean, and the box has a rectangular shape designed to hold multiple individual snack bars. The top is open for easy access to the product inside.
The packaging is a flat, rectangular box made of single-layer paperboard. It features a smooth, flat surface without any visible fluted layers, indicating it is a carton box. The exterior is predominantly a light blue color with contrasting white text. The design includes an image of a coconut and almond bar, which is prominently displayed alongside the product name. The edges are clean and precise, with a glossy finish that enhances the visual appeal.
The packaging features a smooth, flat construction typical of folding cartons. It has a rectangular shape with clean, precise edges and folds. The exterior is predominantly a soft orange color, with a large, bold purple text stating 'piece of cake'. The product name is prominently displayed, and there are images of carrot cake balls alongside carrot slices, enhancing the visual appeal. The overall design is modern and appealing, aimed at attracting health-conscious consumers.
The packaging consists of a flexible wrapper that encases a snack bar. The wrapper is primarily purple with bold, white typography that reads 'best date you'll ever have' prominently displayed. The design features a photo of the snack bar itself, showcasing its chocolate coating and nut topping. The overall appearance is vibrant and eye-catching, aimed at attracting consumers. The edges of the wrapper are sealed, indicating a typical heat-sealed closure for flexible packaging.
The packaging features a bright turquoise background with bold white text stating 'healthier than your last relation'. The product is a snack bar, partially visible, with a creamy coating and topped with nuts. The overall design is modern and playful, appealing to a health-conscious audience.
The packaging is a flat, rectangular box made from single-layer paperboard. It features a smooth, matte finish with a pastel purple background. The front displays the product name 'love at first bite' in bold, white font, along with a description in smaller text. The box is designed to hold two bars, evident from the visual of the product next to it. The edges are clean and precise, indicating a well-constructed carton. There are no visible fluted layers, confirming it as a carton box.
About the Brand
Treatfuls is a direct-to-consumer vegan snack brand focused on delivering organic, gluten-free treats using environmentally responsible packaging. Their packaging strategy prioritizes recyclable materials and visual appeal, aimed at health-conscious consumers seeking ethical and sustainable options.
The company consistently integrates sustainability into its value chain, from ingredient sourcing to packaging selection. Treatfuls leverages custom carton boxes, flexible wrappers, and corrugated retail display boxes, all featuring distinct branding and clear product information. Their small team ensures hands-on oversight of packaging quality and design, contributing to a consistent and engaging unboxing experience.
Key Differentiator: Treatfuls stands out by merging playful, consumer-centric branding with rigorously selected, eco-friendly packaging formats that align with both their ethical values and target demographic.
Design System
Visual Style
Treatfuls utilizes bold, sans-serif typography, a playful color palette of pastel purples, blues, and oranges, and high-contrast white text for product names and slogans. The overall aesthetic is modern, vibrant, and approachable, designed to appeal to health-oriented millennials and Gen Z consumers.
Brand Identity
Consistent use of the Treatfuls logo, prominent product names, and clear vegan/organic indicators reinforce brand recognition. Iconography is minimal and product-focused, with visual consistency maintained across all packaging types through color and typography.
Packaging Design
Materials are selected for recyclability and product protection, with a preference for single-layer carton and corrugated board for structural formats, and flexible plastic or compostable film for individual snack bars. Structural design emphasizes clean lines, flat surfaces, and efficient use of space for both logistics and display.
User Experience
Packaging is designed to deliver a memorable, emotionally engaging unboxing experience through vibrant visuals and playful messaging. The clear hierarchy of information aids product selection and reinforces brand values at every touchpoint, supporting customer retention and positive brand association.
Company Metrics
Business insights for Treatfuls based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious and ethically driven consumers seeking vegan, organic snacks with environmentally responsible packaging, primarily within the European D2C e-commerce segment.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Treatfuls based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Treatfuls use for their products?
Treatfuls utilizes a combination of recyclable carton boxes, flexible wrappers, and corrugated retail display boxes, each designed for product protection, shelf appeal, and sustainability.
How does Treatfuls address sustainability in their packaging?
Treatfuls focuses on eco-friendly, recyclable materials across its packaging portfolio and consistently communicates its commitment to sustainability in branding and product information.
How effective is Treatfuls' packaging in protecting products during shipping?
The use of sturdy corrugated and carton boxes, combined with secure flexible wrappers, offers a reliable level of product protection suitable for direct-to-consumer logistics.
Discover other Food & Drink companies
Explore more companies in the food & drink industry and their packaging strategies
Teegschwendner GmbH
Food & Drink
Teegschwendner GmbH is a specialty tea company based in Germany, offering a wide selection of high-quality teas and tea-related accessories. They focus on providing unique tea experiences through carefully sourced and curated products.
PrepMyMeal
Food & Drink
PrepMyMeal is a food production company specializing in high-protein meal delivery services. They offer a variety of natural, nutritious meals designed for fitness enthusiasts and those seeking convenience in meal preparation.
Terres de Café
Food & Drink
Terres de Café is a specialty coffee retailer based in Paris, France, known for its commitment to sustainability and high-quality coffee sourcing.