Totally Wicked packaging
Totally Wicked is a leading UK vaping retailer specializing in e-liquids, vape kits, and nicotine alternatives. Their packaging strategy leverages custom-designed cartons and rigid boxes to reinforce brand identity, ensure product safety, and address regulatory requirements unique to the vaping sector.
Packaging Portfolio
Totally Wicked's packaging portfolio is characterized by a consistent use of folding carton boxes and rigid chipboard structures. Materials are primarily single-layer paperboard and thick chipboard, selected to provide adequate protection for sensitive e-liquid bottles and accessories. Packaging formats include small retail cartons, subscription display boxes with compartmentalization, and rigid multi-product cases, each designed for specific supply chain and customer interaction needs. Visual presentation emphasizes strong branding, compliance labeling, and shelf visibility.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The carton is predominantly white with a gradient color scheme transitioning from red at the bottom to white at the top. The front displays a cartoonish devil logo, which is prominently featured, alongside the product name 'PULLOX 38 RED LABEL'. The overall design is vibrant and eye-catching, suitable for retail display. The carton has a tuck flap at the top for closure, ensuring easy access to the product inside.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction. The box is predominantly white with vibrant red and black graphics. The edges are clean and precise, and it has a glossy finish that enhances the visual appeal. The front displays the product name 'RED LABEL' prominently, along with a graphic of a stylized face. The back includes product information and warnings in a clear, legible font.
The packaging is a rigid box designed for retail display. It features a sturdy construction with a thick chipboard material that provides durability. The box has a sleek, modern design with a matte black finish and a glossy logo. It includes multiple compartments for holding various e-liquid bottles, showcasing a well-organized layout. The front of the box has a cut-out or window feature that allows visibility of the products inside.
The packaging is a small, rectangular folding carton with smooth, flat construction. It features a predominantly white exterior with a red and black design. The edges are clean and precise, indicative of a single-layer paperboard construction. The front displays the product name 'Heisen-White' in bold red letters, along with a logo featuring a stylized face. The back includes health warnings and product information in smaller text. The box has a glossy finish, enhancing its visual appeal.
The packaging is a folding carton display box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is primarily black with colorful graphics on the front and sides, showcasing various e-liquid products. The interior is divided into sections for product organization, with visible slots for each item. The box has a tuck-top closure, allowing for easy access to the contents.
About the Brand
Totally Wicked operates as a direct-to-consumer online retailer in the vaping industry, offering a broad spectrum of products from e-liquids to accessories. Their packaging emphasizes both visual impact and compliance, utilizing bold graphic elements, clear labeling, and protective structures tailored to sensitive liquid products.
The brand's packaging incorporates folding carton boxes and rigid display units, reflecting a focus on shelf presence, product differentiation, and consumer safety. With over 15 years in the market, Totally Wicked consistently adapts its packaging to meet evolving regulatory standards and consumer expectations, supporting both e-commerce logistics and retail display requirements.
Key Differentiator: Totally Wicked stands out for its high brand recognizability, demonstrated by distinctive visual branding, and its strategic use of subscription-oriented packaging formats that enhance customer retention and recurring sales.
Design System
Visual Style
Typography is bold and highly legible, utilizing sans-serif fonts for clarity. The color palette centers on high-contrast reds, blacks, and whites, reinforcing brand identity and shelf presence. The overall aesthetic is modern, approachable, and distinct within the vaping sector.
Brand Identity
The Totally Wicked logo and stylized devil iconography are consistently applied across all packaging, ensuring immediate brand recognition. Visual hierarchy is maintained through prominent placement of product names and compliance warnings. Consistency in layout and graphic style enhances trust and recall.
Packaging Design
Material choices favor recyclable paperboard and chipboard with glossy or matte finishes. Structural design prioritizes product protection, tamper evidence, and efficient retail display. Subscription packaging includes compartmentalized layouts to facilitate recurring deliveries and organized unboxing.
User Experience
Design choices enhance the customer journey by providing clear product information, easy-open closures, and an engaging unboxing experience. Packaging supports both regulatory communication and marketing objectives, contributing to overall brand loyalty and consumer confidence.
Company Metrics
Business insights for Totally Wicked based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: UK-based adult vaping consumers, both new adopters and experienced users seeking quality vape products and reliable subscription services.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Totally Wicked based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Totally Wicked use for its vaping products?
Totally Wicked primarily utilizes folding carton boxes and rigid boxes made from single-layer paperboard and chipboard. These formats are chosen for their blend of visual impact, product protection, and suitability for both individual retail units and multi-item subscription deliveries.
How does Totally Wicked ensure packaging compliance with vaping regulations?
Packaging includes clear health warnings, ingredient disclosures, and tamper-evident closures, meeting UK regulatory standards for nicotine-containing products. Visual design is carefully balanced to attract consumers while maintaining clear compliance.
Does Totally Wicked prioritize sustainability in its packaging?
While carton and paperboard materials are generally recyclable, there is limited evidence of advanced eco-friendly initiatives such as compostable or recycled-content substrates. The sustainability approach appears moderate, focusing on standard recyclable options.
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