TOOFRUIT packaging
TOOFRUIT develops organic skincare and hygiene products for children aged 3 to 12, emphasizing gentle formulations and rigorous safety standards. Their packaging strategy leverages playful, child-friendly designs and eco-conscious material selection to align with both brand values and regulatory requirements.
Packaging Portfolio
TOOFRUIT employs a mix of folding carton boxes, rigid tin boxes, plastic pump bottles, and tubes, strategically chosen for product-specific protection and visual appeal. Carton packaging utilizes single-layer, recyclable paperboard with soft-touch finishes and eco-certification marks, reinforcing the brand’s organic positioning. Plastic bottles and tubes are lightweight with secure closures for child safety and easy dispensing, though they introduce recyclability challenges. Rigid tins are used for premium or gift items, offering enhanced durability and reusability. Overall, packaging formats are designed to balance retail shelf presence, product integrity, and sustainability.
The packaging consists of a folding carton box made from a single layer of paperboard. The exterior is smooth with a kraft finish, featuring clean edges and precise folds. The box is designed to hold a bottle of fragrance, and it has a rectangular shape with a height greater than its width. The front of the box displays the product name and branding elements prominently.
The packaging is a cylindrical pump bottle made of plastic, featuring a clear body with a white pump dispenser. The bottle has a smooth surface with a glossy finish, and the design includes vibrant colors and graphics related to the product. The label wraps around the bottle, displaying product information and branding elements prominently.
The packaging is a cylindrical tube with a smooth surface, primarily white in color. It features a flip-top cap at the bottom, allowing for easy dispensing of the product. The tube has a glossy finish, enhancing its visual appeal. The front label displays colorful graphics and text, indicating the product name and key features. The overall design is sleek and modern, suitable for retail display.
The image features various cosmetic products from the brand TooFruit, displayed on a flat surface with a vibrant red background. The products include tubes and bottles with smooth, flat construction, indicative of carton boxes. Each product has a clean, precise edge and is made from single-layer paperboard, typically white or colored. The packaging appears lightweight and is designed for retail display.
The packaging is a cylindrical bottle with a smooth surface and a pump dispenser. The bottle is primarily white with colorful graphics featuring fruit imagery, specifically an apple and a blackberry, which are prominently displayed. The label includes text in both French and English, indicating the product name and its features. The overall design is clean and modern, appealing to a younger audience.
About the Brand
TOOFRUIT operates in the beauty and personal care segment, specializing in certified organic skincare and hygiene solutions for children. The company prioritizes natural ingredients and safety-tested formulations, positioning itself as a trusted provider in the pediatric cosmetics market.
Founded in France by Katell Perrot, TOOFRUIT fills a distinct market gap between infant and adult skincare, formulating products catered to the needs of children aged 3-12. Their direct-to-consumer model is complemented by distribution through spas, hotels, and wellness institutes, expanding brand access and visibility. Packaging is a central aspect of their consumer experience, balancing engaging visual design with sustainability and functional product protection.
Key Differentiator: TOOFRUIT’s unique value lies in its exclusive focus on pediatric skincare, leveraging organic certifications and playful, child-centric packaging to reinforce safety and trust.
Design System
Visual Style
Playful sans-serif typography, pastel and bright color palette (featuring soft greens, oranges, and whites), and prominent fruit-themed graphics to appeal to children and parents.
Brand Identity
Consistent use of the TOOFRUIT logo, organic certification badges, and recurring fruit iconography; visual identity is maintained across all SKUs for strong shelf recognition.
Packaging Design
Material selection prioritizes recyclable paperboard and food-safe plastics, with structure tailored to product needs (cartons for bottles, tubes for creams, tins for kits). Design philosophy emphasizes safety, accessibility, and visual engagement.
User Experience
Packaging supports a positive customer journey through easy-to-open formats, clear product information, and sensory appeal (color, imagery, tactile finishes), reinforcing both brand trust and child engagement.
Company Metrics
Business insights for TOOFRUIT based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Parents and caregivers of children aged 3-12 seeking safe, organic skincare and hygiene solutions with verified ingredient transparency and child-appropriate formulations.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for TOOFRUIT based on industry standards and best practices
Frequently Asked Questions
How does TOOFRUIT ensure packaging safety for children's products?
TOOFRUIT employs durable carton boxes, rigid tins, and robust plastic bottles with secure closures to prevent leakage and contamination, while also selecting materials free from hazardous chemicals to support safe use by children.
What sustainability practices are reflected in TOOFRUIT’s packaging?
The brand utilizes recyclable paperboard, prioritizes eco-friendly certifications, and avoids excess packaging, though the use of plastic components in pump bottles and tubes is still present and represents an area for further improvement.
How does packaging design enhance the TOOFRUIT brand experience?
Bright colors, fruit imagery, and playful typography create an appealing, age-appropriate unboxing experience, supporting both parental trust and child engagement.
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