tog24 packaging
tog24 is a UK-based outdoor apparel brand specializing in functional, stylish clothing for men and women. Their packaging approach centers on robust, branded carton boxes designed for retail visibility and logistical efficiency.
Packaging Portfolio
tog24’s packaging portfolio is defined by retail-focused carton boxes constructed from single-layer paperboard, often in natural kraft or matte black finishes. Most formats incorporate die-cut windows for product visibility, ribbon or integrated handles for mobility, and precise folding for structural integrity. Branding is consistently executed with prominent logo placement and clear product labeling, optimizing for both shelf impact and consumer recognition. The use of recyclable paperboard aligns with growing sustainability demands, though the absence of more advanced eco-friendly features leaves room for future improvement.
The packaging is a retail carton featuring a handle at the top for easy carrying. It is made of a single-layer paperboard that is brown kraft in color. The front displays a window cut-out showing the product inside, which is a pair of women's leggings. The edges are clean and precise, with a smooth finish. The carton has a printed label on the front with product information and branding elements.
The packaging is a retail carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly red with a white top and has a glossy finish. The front displays a cut-out window in a triangular shape, revealing the product inside. The brand name 'TOG24' is prominently printed in a bold, white font on the front, while additional product information is displayed on the side.
The packaging is a folding carton box featuring a smooth, flat construction without any visible fluted layers. It is predominantly black with a matte finish, showcasing a minimalist design. The front displays the product name 'ESSENTIAL BASE LAYER' in bold white lettering, along with a brief description of the product's features. The box has a rectangular shape with clean edges and precise folds. It includes a handle at the top for easy carrying, enhancing its retail appeal. The back side contains additional product information and features listed in a structured format.
The packaging is a flat, rectangular carton box made from a single layer of paperboard. It features a smooth surface with clean, precise edges and folds. The box has a cut-out window on the front, allowing visibility of the product inside. The exterior is a kraft brown color, typical for retail packaging, and it has a matte finish. The top of the box includes a sturdy handle made from a ribbon-like material, facilitating easy carrying.
The packaging is a folding carton made from a single layer of brown paperboard. It features a smooth, flat construction with clean edges and folds. The front has a cut-out window displaying the product inside, and the top has a sturdy handle for carrying. The overall design is compact and rectangular, suitable for retail display.
About the Brand
tog24 operates in the competitive outdoor clothing sector, offering a wide product range that emphasizes durability and comfort. Their packaging solutions reflect a practical, brand-forward strategy using retail-specific carton boxes with high visual consistency.
The company leverages folding carton formats with integrated windows and handles, optimizing for both in-store presentation and consumer convenience. Branded elements such as the TOG24 logo and clear product labeling are consistently applied across packaging lines, aligning with the brand’s functional and modern aesthetic.
Key Differentiator: tog24’s packaging is notable for its alignment with outdoor lifestyle branding and effective retail presentation, utilizing structured carton solutions that balance protection, aesthetics, and sustainability considerations.
Design System
Visual Style
tog24 employs a clean, modern visual style with sans-serif typography, earthy and neutral color palettes (kraft brown, black, occasional bold accent colors), and high-contrast layouts to highlight product features.
Brand Identity
Brand identity is anchored by the TOG24 logo, consistently positioned on the front of packaging, supported by clear iconography and standardized product information. Visual consistency is maintained through uniform layout grids and color schemes.
Packaging Design
Material selection favors recyclable, single-layer paperboard, with design solutions like die-cut windows and handles enhancing both retail display and customer convenience. Structural choices prioritize compactness, ease of handling, and efficient stacking.
User Experience
Packaging design supports the customer journey by ensuring products are visible, accessible, and protected, while reinforcing the brand’s functional, outdoor-oriented ethos. The tactile and visual unboxing experience is carefully considered to encourage positive consumer perceptions and repeat engagement.
Company Metrics
Business insights for tog24 based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Outdoor and casual apparel consumers in the UK and international markets, including both retail and direct-to-consumer online shoppers.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for tog24 based on industry standards and best practices
Frequently Asked Questions
What types of packaging does tog24 primarily use?
tog24 primarily utilizes folding carton boxes made from single-layer paperboard, often incorporating die-cut windows and carrying handles for enhanced retail functionality and consumer convenience.
How does tog24 incorporate branding into its packaging?
Branding is integrated through consistent use of the TOG24 logo, prominent placement of product information, and a cohesive design language that reflects the brand’s outdoor and activewear positioning.
Does tog24’s packaging support sustainable initiatives?
The brand demonstrates moderate sustainability efforts by using recyclable paperboard materials and favoring minimalist, recyclable structures, though details on advanced eco-initiatives are limited.
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