ALTI packaging
ALTI is a Swedish jewelry brand specializing in handcrafted silver pieces with a strong emphasis on individuality and mindful design. Their packaging strategy utilizes custom cartons and branded shipping solutions to reinforce brand identity and ensure product safety throughout the customer journey.
Packaging Portfolio
ALTI’s packaging portfolio consists of custom folding cartons for retail and presentation, as well as branded corrugated boxes for e-commerce fulfillment. The cartons are constructed from single-layer paperboard and feature precise folding, clean edges, and prominent branding. Corrugated shipping boxes are utilized for logistics, designed to withstand transit while maintaining brand visibility. Overall, the material selection focuses on lightweight, recyclable substrates, with structural formats optimized for small, delicate items such as jewelry. Design emphasis is placed on consistency and immediate brand recognition across packaging types.
The packaging is a hexagonal carton box designed for cheese. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly white with colorful graphics. The box has clean edges and folds, typical of retail packaging. The front displays an image of cheese along with branding elements, while the sides may include additional product information.
The packaging consists of a hexagonal carton box designed for cheese. It features a smooth, flat construction without any visible fluted layers, indicating that it is made from single-layer paperboard. The surface is predominantly white with colorful graphics, including images of cheese and branding elements. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The box has a tuck-in closure at the top, ensuring secure packaging.
The packaging is a rectangular carton box with a smooth, flat construction. It features a predominantly white exterior with green branding elements. The edges are clean and precise, indicating a well-constructed folding carton. The top of the box has the brand name 'Alti' printed prominently in green, suggesting a retail packaging design. The box appears to be lightweight and suitable for retail display.
The packaging is a corrugated box with a visible fluted inner layer, indicated by the edges when viewed from the side. It features a green exterior with printed text and graphics. The box has a sturdy construction suitable for shipping, with signs of handling such as slight wear on the edges. The top flaps are folded down and secured, likely with tape.
The packaging is a hexagonal carton box designed for cheese, specifically Brie. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box has clean edges and precise folds, typical of retail packaging. The surface is predominantly white with colorful graphics, including images of the cheese and accompanying fruits, suggesting a fresh and appealing presentation. The overall design is modern and attractive, aimed at consumers in a retail environment.
About the Brand
ALTI delivers handmade silver jewelry through a direct-to-consumer model, prioritizing both craftsmanship and a memorable unboxing experience. The brand’s packaging approach leverages retail-ready cartons and branded corrugated boxes, tailored for both in-store and e-commerce fulfillment.
Operating from a small workshop in Sweden, ALTI combines artisanal production with a focus on emotionally resonant customer touchpoints. Packaging is used not only as a functional protective layer but as an extension of the brand’s values, reflecting sophistication and attention to detail. Their use of branded folding cartons and corrugated shippers demonstrates an alignment with industry standards for jewelry and small accessories, while also ensuring a visually cohesive presentation.
Key Differentiator: ALTI’s unique value lies in its integration of custom branding elements with practical packaging formats, delivering both a distinctive brand presence and reliable product protection for delicate jewelry items.
Design System
Visual Style
Minimalist typography with a focus on legibility, a predominantly white and green color palette, and clean, modern design elements that communicate quality and tranquility.
Brand Identity
Consistent use of the 'Alti' logo in green, clear presentation of the company name, and disciplined application of brand colors across all packaging. Iconography and graphics are restrained and support a cohesive visual language.
Packaging Design
Preference for single-layer paperboard for cartons and corrugated board for shipping, reflecting industry norms for jewelry. Structural design prioritizes product protection and efficient assembly, with an emphasis on surface print quality and tactile experience.
User Experience
Packaging is designed to provide a memorable unboxing through visual appeal and tactile engagement, while also ensuring ease of opening and product security. The design supports ALTI’s brand narrative and fosters a connection between customer and product from purchase to delivery.
Company Metrics
Business insights for ALTI based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking unique, handcrafted silver jewelry with an emphasis on personalization and mindful living, primarily in Sweden and other e-commerce accessible markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for ALTI based on industry standards and best practices
Frequently Asked Questions
What types of packaging does ALTI use for its jewelry products?
ALTI primarily utilizes custom-printed folding cartons for retail presentation and branded corrugated boxes for shipping, balancing visual identity with protective performance.
How does ALTI’s packaging support the customer experience?
Packaging is designed to enhance the unboxing experience through clean design, branded elements, and secure construction, providing both emotional impact and product safety.
Is ALTI’s packaging environmentally sustainable?
ALTI relies on paper-based materials for most packaging, which are generally recyclable, though there is limited evidence of advanced sustainability initiatives beyond conventional material choices.
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