The Savile Row Company packaging
The Savile Row Company is a heritage menswear brand specializing in formal and casual apparel, with a focus on quality craftsmanship. Their packaging strategy leverages branded paper mailers, carton boxes, and poly mailers to align with both luxury presentation and efficient logistics.
Packaging Portfolio
The Savile Row Company employs a portfolio centered on branded paper mailers, folding carton boxes, and poly mailers, typically paired with informational inserts. Paper-based solutions provide tactile quality and visual appeal, with matte and glossy finishes that reinforce the brand’s luxury positioning. The use of single-layer board and windowed cartons supports both product protection and presentation, while the presence of poly mailers suggests an adaptable approach for varied apparel SKUs. All formats display consistent branding, logo placement, and messaging aligned with sustainability and product care.
The image shows a variety of flat packaging components, including a retail carton and a mailer. The retail carton has a smooth, flat construction with clean edges and folds, indicative of single-layer paperboard. The mailers are transparent, suggesting a lightweight plastic material. The overall appearance is clean and precise, with no visible fluting or corrugation.
The packaging consists of two flat, rectangular mailers made of a dark, textured paper material. The left mailer has a shiny, slightly crinkled surface, while the right mailer features a matte finish. Both mailers are designed for flat items, with no visible flaps or structural elements indicating a box or rigid construction.
The packaging is a flat, single-layer paperboard structure with a smooth surface. It features a cut-out window on one side, allowing visibility of the contents. The edges are clean and precise, indicative of a well-constructed folding carton. The overall shape is designed to hold items securely while maintaining a lightweight appearance.
The image shows a transparent poly mailer on the left and a white paper insert on the right. The poly mailer is made of a thin, flexible plastic material, typically used for shipping. The insert is a flat, white paperboard with a clean, smooth surface. The insert features a top flap that folds down, with a cut-out window for visibility of the contents. The poly mailer has a glossy finish, while the paper insert has a matte finish.
The packaging is a flat, rectangular mailer made from a smooth, lightweight paper material. It features a clean, simple design with a gray exterior. The surface is uncoated, giving it a matte finish. The edges are neatly sealed, and the overall construction appears sturdy enough for mailing documents or small items. The mailer has a flap at the top for closure.
About the Brand
The Savile Row Company, established in London in 1938, delivers premium men's clothing through a direct-to-consumer model. Their packaging approach is characterized by consistent branding across paper mailers, carton boxes, and hybrid solutions that prioritize both aesthetics and operational efficiency.
With a legacy rooted in traditional tailoring, The Savile Row Company utilizes a mixture of branded paper mailers and folding cartons to preserve product integrity during transit and reinforce their luxury positioning. The packaging is designed for a visually appealing unboxing experience while balancing cost-effective, scalable materials suitable for a broad product portfolio. Brand elements are prominently displayed, ensuring strong recall and a cohesive customer experience from first contact to product delivery.
Key Differentiator: A data-driven emphasis on brand consistency, refined material selection, and a hybrid of classic and modern design principles set The Savile Row Company apart in packaging execution within the premium apparel sector.
Design System
Visual Style
Typography is classic serif and sans-serif, supporting a refined, traditional look. The color palette features grayscale tones—dark navy, charcoal, and white—creating a minimalist yet premium visual language.
Brand Identity
The Savile Row logo is consistently applied in prominent locations, with the website and tagline supporting brand recall. Iconography is minimal, relying on clean lines and refined spacing to maintain a high-end feel and visual cohesion across all packaging assets.
Packaging Design
Material choices prioritize recyclable paper and board for main packaging, with structural design focusing on flat, rectangular mailers and folding cartons. Occasional use of poly mailers is evident for specific products, reflecting a pragmatic approach to protection and logistics.
User Experience
The packaging is engineered for straightforward unboxing, with easy-to-open flaps and windowed cartons for product display. Design elements guide the recipient through a clear brand narrative, reinforcing the company’s luxury heritage from first touchpoint to final reveal.
Company Metrics
Business insights for The Savile Row Company based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Affluent male consumers seeking premium, tailored apparel and an elevated brand experience, with a strong presence in the UK and international e-commerce segments.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for The Savile Row Company based on industry standards and best practices
Frequently Asked Questions
What types of packaging does The Savile Row Company use?
The brand primarily uses branded paper mailers, single-layer folding cartons, poly mailers, and informational inserts, each selected for their balance of protection, presentation, and sustainability.
How does The Savile Row Company address sustainability in its packaging?
The company adopts recyclable paper materials for the majority of its packaging and highlights sustainability messaging on select cartons, though use of poly mailers shows a mixed-material approach.
Is the unboxing experience a priority in their packaging design?
Yes, the packaging features a minimalist, luxury aesthetic with clear brand elements and thoughtful structural design, enhancing the unboxing experience for customers.
Discover other Apparel companies
Explore more companies in the apparel industry and their packaging strategies
Menswear Online
Apparel
Menswear Online is a UK-based e-commerce retailer specializing in stylish men's clothing and accessories. The company offers a wide selection of premium brands, including Armani Exchange and Lacoste.
Alexander Shorokhoff
Apparel
Alexander Shorokhoff is a luxury watch manufacturer that specializes in creating unique and artistic timepieces. Their products blend traditional craftsmanship with modern designs, appealing to discerning customers worldwide.
ALTI
Apparel
ALTI specializes in unique, handcrafted silver jewelry designed by skilled artisans in Sweden. The company offers a range of customizable options and promotes a tranquil lifestyle through its jewelry collections.