Terre de Mars packaging
Terre de Mars, a Paris-based beauty brand, leverages coffee-based formulations and a strong commitment to sustainability in its unisex cosmetic products. The company employs minimalist, eco-conscious packaging strategies designed to reduce waste and reinforce its organic positioning.
Packaging Portfolio
Terre de Mars employs a multi-format packaging portfolio, including corrugated boxes for shipping and gift sets, and folding carton boxes for retail products like soaps and candles. Packaging materials are predominantly paperboard and corrugated kraft, chosen for recyclability and durability. The use of refillable plastic pump bottles and bulk containers for liquid products demonstrates a tangible commitment to waste reduction. Across all formats, the brand maintains a minimalist aesthetic with restrained graphics and prominent brand identifiers, balancing premium shelf appeal with logistical practicality.
The packaging consists of a sturdy brown corrugated box with visible fluted edges when viewed from the side. The box is rectangular in shape and has a clean, simple design. It contains three products, which are tubes and pouches, neatly arranged inside. The exterior of the box features minimal graphics, primarily in white, with a logo and product information printed on it. The box appears to be well-constructed, suitable for shipping, and shows no signs of significant wear.
The packaging consists of a smooth, flat construction made from single-layer paperboard, featuring clean edges and precise folds. The box is predominantly white with a matte finish, showcasing a minimalist design. The front displays the brand name 'TERRE DE MARS' in bold black letters, along with the product number '017' and a brief description in smaller text. The box has a rectangular shape with a standard tuck-top closure and no visible flaps or handles. The overall appearance is sleek and modern, aligning with a premium product.
The image features two types of packaging: a large bulk container with a pump dispenser and a smaller pump bottle. The bulk container is a rectangular shape with a handle, made of opaque plastic, and has a white exterior with a label on the front. The smaller bottle is amber-colored with a black pump top, featuring a label that aligns with the brand's aesthetic. Both containers are designed for liquid products, likely cosmetics or personal care items.
The packaging consists of a sturdy corrugated box made from layered paperboard, featuring a visible fluted inner layer when viewed from the side. The box is primarily brown/kraft in color, indicative of its corrugated construction. It has clean edges and appears to be designed for shipping, as evidenced by the presence of product samples placed around it. The box shows no significant signs of wear or damage, suggesting it is in good condition.
The packaging is a small, rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with a matte finish, giving it a sleek and modern appearance. The front displays the brand name 'TERRE DE MARS' prominently, along with the product name '017' and a brief description in a smaller font. The overall design is minimalistic, with a focus on typography and subtle branding elements. The carton is designed to hold a body cleansing bar, which is partially visible beside it.
The packaging is a smooth, flat construction with clean edges and folds, typical of a folding carton. It is primarily white with a matte finish, featuring a minimalist design. The front displays the product name 'INTUITION' in gold lettering, along with a description of the candle's scent. The sides contain additional product information in smaller text. The overall shape is rectangular with a standard box structure, and it appears to have a tuck-top closure.
About the Brand
Terre de Mars specializes in organic, coffee-infused skincare and personal care products for a unisex audience. Its packaging approach centers on recyclable materials, refillable options, and minimalist design, aligning with the brand’s sustainability and premium positioning.
Founded in 2018 and operating from Paris, Terre de Mars serves an eco-conscious customer base with a focused range of face, body, hair, and home care products. The company’s packaging reflects its core values through the use of corrugated and carton boxes, refill systems, and plastic pump containers, all executed with a clean, modern aesthetic. This approach supports both logistical efficiency and the brand's environmental narrative.
Key Differentiator: The integration of refillable packaging and coffee-based formulations, paired with a consistent, minimalist visual identity, distinguishes Terre de Mars in the premium sustainable beauty segment.
Design System
Visual Style
Typography favors bold sans-serif fonts for product names and minimalist layouts, while the color palette relies on white, brown/kraft, black, and subtle metallic accents for select products. The overall aesthetic is clean, modern, and understated, reinforcing a premium organic positioning.
Brand Identity
The logo and brand name are consistently applied across all packaging, often taking center stage on clean backgrounds. Iconography is minimal, with a focus on typography and product numbering to aid navigation and reinforce lineup coherence. Visual consistency is achieved through repeat use of brand marks, restrained color, and uncluttered layouts.
Packaging Design
Material choices emphasize recyclable paper-based substrates and refillable plastics. Structural design prioritizes simplicity—rectangular, easy-to-ship forms with minimal closures or flaps. The design philosophy values reduced material waste, easy recyclability, and practical usability throughout the supply chain.
User Experience
The unboxing journey is streamlined, with neat product arrangement and minimal excess packaging, fostering a sense of care and environmental responsibility. Refill systems and clear labeling support both repeat purchase behavior and a positive brand relationship, reinforcing trust and loyalty among eco-conscious consumers.
Company Metrics
Business insights for Terre de Mars based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious, unisex consumers seeking premium organic skincare and personal care solutions in Europe and globally.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Terre de Mars based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Terre de Mars use?
Terre de Mars utilizes corrugated shipping boxes for logistics, retail carton boxes for individual products, and refillable plastic pump containers. All formats emphasize recyclability and minimalist branding.
How does Terre de Mars approach sustainability in packaging?
The brand prioritizes recyclable materials, offers refillable product options, and avoids excessive decoration, aiming to minimize environmental impact.
What makes Terre de Mars' packaging strategy unique in the beauty industry?
Their combination of minimalist, refill-focused packaging, and strong coffee-based branding provides clear differentiation amid a crowded organic beauty market.
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