Targus packaging
Targus specializes in consumer electronics accessories, offering laptop bags, docking stations, and tech accessories with an emphasis on quality and sustainable design. Their packaging strategy centers on functional, branded carton boxes optimized for retail and logistics efficiency.
Packaging Portfolio
Targus utilizes a highly standardized portfolio of folding carton boxes constructed from single-layer paperboard. These formats range from uncoated kraft finishes to glossy, branded exteriors with clear product windows and molded internal inserts for enhanced product security. The packaging consistently displays the Targus logo, model information, and product features, ensuring strong shelf visibility and brand recognition. Material selection and structure are optimized for retail display, product protection, and recyclability, with minimal use of excess material or coatings.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth, white exterior with a glossy finish. The edges are clean and precise, indicating a well-constructed design. The front displays product information prominently, with a clear window cutout for visibility of the product inside. The top has a hang tab for retail display purposes.
The packaging is a rectangular, flat carton box made of single-layer paperboard. It features smooth, clean edges and precise folds, indicative of a folding carton. The exterior is a light brown color, typical of kraft paperboard, and it has a matte finish. The box is designed for retail display, with a clear product label affixed on one side. The label includes product information and barcodes, and there are no visible signs of wear or damage.
The packaging is a flat, rectangular box made of single-layer paperboard. It has a smooth, brown exterior with clean edges and folds. The box features a label on one side with product information, including a barcode and branding details. The overall construction appears lightweight and suitable for retail display.
The packaging is a flat, rectangular box made from a single layer of paperboard. It has smooth, clean edges and a light brown color typical of uncoated paperboard. The box features a printed label on one side with product information, including model number and branding. The construction is simple, with folds at the edges and no visible fluted layers, indicating it is not corrugated. The surface is matte without any gloss or additional coatings.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features a predominantly white exterior with a glossy finish. The front showcases a large image of the product, a dual HD video docking station, prominently displayed in the center. The top has a hang tab for retail display. The edges are clean and precise, with no visible fluting or corrugation, indicating that it is a folding carton. The back of the box likely contains product specifications and usage instructions, though not visible in the image.
The packaging consists of a folding carton made from single-layer paperboard. The exterior is a kraft brown color, featuring a smooth finish. The box has clean edges and precise folds, typical of retail packaging. Inside, there is a molded insert that holds the product securely in place. The carton opens from the top with a flap that tucks in to close. The overall shape is rectangular, designed to fit the product snugly.
About the Brand
Targus delivers a diverse portfolio of technology accessories designed for modern, mobile consumers, with a distinct focus on integrating eco-friendly practices into both product and packaging strategies.
Operating within the consumer electronics sector, Targus addresses the needs of tech-savvy professionals by providing protective and functional solutions for laptops and devices. Their approach to packaging is characterized by a preference for single-layer paperboard folding cartons, balancing retail display requirements with cost and environmental considerations. The company consistently maintains brand visibility and product information clarity throughout its packaging formats.
Key Differentiator: Targus distinguishes itself through the use of recyclable materials in packaging and consistent application of brand identity elements, aligning with sustainability commitments in the consumer electronics accessory market.
Design System
Visual Style
Targus employs a modern, clean visual style with sans-serif typography, a palette emphasizing white, kraft brown, and black, and selective use of color for accents. The aesthetic is functional and uncluttered, focusing on product clarity.
Brand Identity
The Targus logo is consistently featured on all packaging, often accompanied by product names, model numbers, and feature icons. Design elements are standardized, supporting visual consistency and immediate brand recognition.
Packaging Design
Material choice prioritizes single-layer paperboard for its recyclability and print quality. Structural design emphasizes flat folding cartons with precise edges and, where required, molded inserts to secure products for transit and retail presentation.
User Experience
Packaging is designed for efficient unboxing with clear product information visible at first glance. The use of hang tabs and product windows supports both retail merchandising and customer engagement, reinforcing the brand’s commitment to quality and environmental responsibility throughout the purchase journey.
Company Metrics
Business insights for Targus based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Mobile professionals, tech-savvy consumers, and environmentally conscious buyers seeking reliable protection and connectivity solutions for electronic devices.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Targus based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Targus primarily use for its products?
Targus predominantly utilizes single-layer paperboard folding cartons, often with matte or glossy finishes, and incorporates molded inserts for product security in select items.
How does Targus address sustainability in its packaging?
Targus integrates recyclable materials and minimalist design in its packaging, reducing environmental impact while supporting brand messaging around sustainability.
How effective is Targus packaging in protecting products during transit?
The folding carton structure, combined with molded inserts where necessary, provides adequate product protection for most tech accessories, balancing durability and material efficiency.
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