Invoxia packaging
Invoxia, a leader in GPS tracking devices for consumers and pets, employs retail-focused packaging solutions designed for both visual appeal and functionality. Their packaging strategy balances strong brand presence with protective, retail-ready carton formats.
Packaging Portfolio
Invoxia employs a range of retail folding cartons made from single-layer paperboard, primarily in white or kraft brown finishes. Packaging structures are typically rectangular with precise, clean folds and custom-fitted inserts to secure electronic devices. Visual branding is consistent, featuring prominent logos, product imagery, and key features on the exterior. The use of both glossy and matte finishes, combined with colorful graphics for pet products, demonstrates a targeted approach to product display and shelf differentiation while maintaining structural integrity during transport.
The packaging is a flat, rectangular folding carton designed to hold a bike tracker. It features a smooth, white paperboard surface with a glossy finish. The front displays a large image of the product, while the sides include product information and branding elements. The edges are clean and precise, with sharp folds indicating a well-constructed carton. The overall appearance is lightweight and designed for retail display.
The packaging is a smooth, flat folding carton with a rectangular shape. It features a predominantly white exterior with colorful graphics and product information. The edges are clean and precise, indicating a well-constructed box. The front displays the product name and key features prominently, while the sides may contain additional information or branding elements.
The packaging consists of several retail cartons stacked vertically, each featuring a smooth, flat construction typical of single-layer paperboard. The cartons are predominantly white with a glossy finish, showcasing clean edges and precise folds. The front of the cartons displays the product name 'LongFi GPS Tracker' in a prominent font, with the 'invoxia' logo positioned at the top. The packaging appears to be well-constructed and designed for retail display.
The packaging is a rectangular folding carton made from a single layer of paperboard. It has a smooth, flat construction with clean edges and folds. The exterior is a kraft brown color, typical for retail packaging, and features a matte finish. The front displays the product name and brand logo in white, with minimalistic design elements that enhance its modern appeal.
The packaging consists of a folding carton with a smooth, flat construction. The outer box features a colorful design with images of a dog and product features. The box has a clean, precise folding pattern and is primarily white with blue and green accents. The interior includes a custom insert to hold the smart dog collar securely in place.
About the Brand
Invoxia specializes in advanced GPS tracking products, targeting security-conscious consumers and pet owners across Europe. Their packaging approach emphasizes sturdy carton boxes with prominent branding and modern, minimalist designs tailored for retail environments.
Founded in 2010, Invoxia has developed a reputation for high-performance GPS and pet monitoring devices. The company utilizes flat folding cartons constructed from single-layer paperboard, with both glossy and matte finishes. Packaging consistently features clean lines, precise folds, and custom inserts where necessary to protect delicate electronics, reflecting an emphasis on both presentation and product safety.
Key Differentiator: Invoxia distinguishes itself through cohesive visual branding, retail-optimized carton structures, and the integration of custom inserts for enhanced product security and presentation.
Design System
Visual Style
Typography is modern and sans-serif, supporting a clean, technology-forward aesthetic. The color palette is dominated by white, with accent colors (blue, green) for pet products and kraft brown for some electronics, emphasizing minimalism and clarity.
Brand Identity
Logo is prominently displayed on all packaging, with consistent placement and sizing. Iconography is limited but clear, supporting product features. Packaging maintains high visual consistency through recurring layout structures and color schemes.
Packaging Design
Material choices focus on recyclable paperboard with custom inserts for product protection. Structural design prioritizes flat, rectangular cartons for efficient stacking and visual uniformity, supporting retail and e-commerce requirements.
User Experience
The design facilitates a straightforward unboxing process, balancing fast access with protective inner packaging. Visual cues and clear labeling enhance the customer journey, reinforcing trust and brand recognition at each touchpoint.
Company Metrics
Business insights for Invoxia based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: European consumers seeking reliable GPS tracking for vehicles, assets, and pets; tech-savvy pet owners; security-conscious individuals
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Invoxia based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Invoxia use?
Invoxia predominantly uses single-layer paperboard folding cartons for retail products, with custom inserts to secure electronics and accessories.
How does Invoxia ensure packaging protection during shipping?
Carton boxes are designed with rigid construction and precise folding to minimize movement, while custom inserts provide additional protection for sensitive devices.
Is Invoxia's packaging environmentally friendly?
Most packaging appears to use recyclable paperboard materials, but there is limited evidence of advanced sustainability initiatives such as recycled content or minimal ink usage.
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