Tanja Stumpf - Beckers packaging
Tanja Stumpf - Beckers is a direct-to-consumer distributor of Scentsy home fragrance solutions, including warmers, wax bars, and diffusers. The company utilizes branded retail carton packaging designed for both shelf display and safe transit, with a focus on visual appeal and product protection.
Packaging Portfolio
Tanja Stumpf - Beckers employs single-layer folding carton boxes with gloss-coated paperboard, optimized for retail display and brand alignment. The packaging consistently features Scentsy logos, seasonal graphics, and bold typography for product differentiation. Cartons are lightweight yet structurally sound, supporting moderate protection for home fragrance items and decorative warmers during shipping. The design focus is on high visual impact and shelf appeal, with packaging tailored to reinforce limited-edition and themed releases.
The packaging consists of a rectangular folding carton made from a single layer of paperboard. The exterior features a smooth finish with a predominantly white background and purple accents. The front displays the product name 'Creepy Crawly' prominently in a bold font, accompanied by a spider graphic. The edges are clean and precise, indicating a well-constructed fold. The carton is designed to hold a Scentsy warmer, with product information and usage instructions printed on the sides and back. The overall appearance is light and retail-oriented, suitable for display on shelves.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction. The box is predominantly green with a glossy finish, and it has clean, precise edges and folds. The front displays a decorative image of a birdcage in black, along with product information in a contrasting color. The top of the box has a star pattern, adding a decorative element. The box is designed to hold a Scentsy warmer, indicated by the product name and description on the side.
The packaging consists of a rectangular folding carton made from smooth, single-layer paperboard. The box is predominantly white with a glossy finish, featuring a colorful design that includes purple and green elements. The edges are clean and precise, with a fold-over top that is typical for retail cartons. The front displays the product name 'Blast Off' in bold, colorful lettering, accompanied by a graphic of the product. The overall appearance is bright and appealing, designed for retail display.
The packaging is a folding carton box with a smooth, flat construction. It features a light green color with a glossy finish and printed graphics. The box has clean, precise edges and folds, typical of retail packaging. The front displays the product name 'Grateful Harvest' prominently, along with the Scentsy logo. The sides contain additional product information and branding elements.
The packaging is a folding carton box with a smooth, flat construction. It features a predominantly purple background with white snowflakes and a prominent logo. The edges are clean and precise, indicative of a well-constructed retail package. The box is designed to hold a Scentsy warmer, with product information clearly displayed on the front and sides.
The packaging is a square folding carton made from single-layer paperboard. It has a smooth, flat construction with clean edges and folds. The exterior features a light green color with a glossy finish, complemented by a purple band running vertically along one side. The band contains the brand logo and product name, while the rest of the carton is adorned with subtle star graphics. The carton is designed for retail display, with a lightweight appearance and precise construction.
About the Brand
Tanja Stumpf - Beckers operates as an independent Scentsy consultant, providing a curated assortment of fragrance products and home décor items to a niche, experience-driven market. The business leverages direct sales and a strong online presence to engage customers seeking premium home ambiance solutions.
Located in Germany and targeting a European audience, the company emphasizes personalized service and community engagement through themed collections and subscription models. Packaging plays a pivotal role in reinforcing Scentsy's brand identity, supporting both logistics and consumer experience for seasonal and recurring purchases.
Key Differentiator: The brand stands out for its focus on personalized customer engagement, seasonal product curation, and consistently branded packaging that enhances both shelf presence and unboxing.
Design System
Visual Style
Typography is bold and modern, with a preference for sans-serif fonts and prominent, high-contrast product names. The color palette is anchored by Scentsy’s signature purples, greens, and white backgrounds, accented by seasonal or collection-specific hues. Overall aesthetic is clean, contemporary, and retail-focused.
Brand Identity
Logo usage is prominent on all packaging fronts, ensuring immediate brand recognition. Iconography includes star motifs and collection-related graphics, supporting thematic consistency. Visual consistency is maintained through standardized color blocks, logo placement, and recurring design motifs.
Packaging Design
Material selection centers on single-layer, gloss-finished paperboard for folding cartons. Structural design emphasizes clean folds, precise edges, and easy-to-open formats, balancing shelf appeal with shipping efficiency and moderate protective function.
User Experience
Packaging enhances the customer journey by delivering a visually appealing, cohesive unboxing experience that reinforces brand loyalty. Seasonal graphics and clear product information support both emotional engagement and functional clarity, encouraging repeat purchases and social sharing.
Company Metrics
Business insights for Tanja Stumpf - Beckers based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking premium home fragrance products, gift buyers, and subscription-based customers within the European Beauty & Fitness segment.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Tanja Stumpf - Beckers based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Tanja Stumpf - Beckers use for Scentsy products?
The company primarily uses custom-branded, single-layer folding carton boxes with glossy finishes and distinctive Scentsy branding. These are designed for retail display, consumer appeal, and moderate product protection during transit.
How does the packaging support the customer experience?
Packaging is integral to the brand's unboxing experience, utilizing visual elements, clear branding, and seasonal graphics to reinforce emotional connection and perceived product value.
Is the packaging environmentally sustainable?
While the carton boxes are recyclable and use single-layer paperboard, there is limited evidence of advanced sustainability features such as recycled content or minimalistic design, resulting in a moderate sustainability profile.
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