Suekrue packaging
Suekrue is a Vienna-based artisanal studio specializing in handmade bags and fashion accessories crafted from repurposed materials. The company employs packaging strategies that emphasize sustainability, premium presentation, and brand storytelling to align with its eco-conscious and design-forward ethos.
Packaging Portfolio
Suekrue’s packaging solutions center on rigid boxes and carton formats with a focus on structural integrity and premium presentation. Materials such as thick paperboard, matte finishes, and decorative elements like gold accents are used to reinforce a luxury and artisanal feel. Branding is consistently applied across packaging surfaces, with logos and product descriptions prominently displayed. Occasional use of metal tins and flexible pouches indicates adaptability, but the primary emphasis remains on high-quality, sustainable rigid packaging formats well-suited for both gifting and e-commerce logistics.
The packaging is a square, rigid box with thick walls, featuring a glossy red exterior. The lid has a prominent diamond-shaped logo in gold, with the brand name 'Şükrü Efendi' elegantly displayed in white text. The box is adorned with decorative elements and a clear window showcasing the contents inside. The edges are clean and precise, indicating high-quality construction.
The packaging is a retail display box designed to hold multiple smaller packages of Turkish delight. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box has a clean and precise design with sharp edges and folds. The exterior is predominantly white with geometric patterns and red accents, giving it a modern and appealing look. The front displays the product name 'TURKISH DELIGHT' prominently, along with images of the product.
The packaging is a square-shaped box with a thick, sturdy construction, indicative of a luxury gift box. It features a smooth, matte finish with a deep green color and gold accents. The box has clean, precise edges and a high-quality appearance, suggesting premium materials. The lid is designed to fit snugly over the base, providing a secure closure.
The packaging is a rectangular metal tin box with a smooth surface and a hinged lid. It features a glossy finish with a light blue color and gold accents. The edges are clean and precise, indicating high-quality construction. The lid has a hexagonal design with the brand name 'ŞÜKRÜ EFENDİ' prominently displayed in gold lettering. The sides of the box also have the brand name in a bold font, enhancing its visibility.
The packaging is a square-shaped box with a thick, sturdy construction, indicative of a rigid box. It features a smooth, matte surface with a vibrant pink color and gold accents. The box has a premium appearance, with clean edges and corners. The lid is designed to fit snugly over the base, showcasing a luxurious feel. The top surface displays intricate graphics and text, enhancing its aesthetic appeal.
About the Brand
Suekrue operates at the intersection of fashion, craftsmanship, and sustainability, producing unique, handmade bags from materials such as recycled sailcloth, leather, and aluminum. The brand's packaging approach is tailored to reinforce its artisanal positioning, utilizing high-quality rigid boxes and other premium formats to create an elevated customer experience.
Packaging solutions employed by Suekrue are characterized by robust structures and visually impactful designs, supporting both product protection and brand differentiation. The use of custom branding on rigid boxes and cartons enhances the unboxing experience, while the material selection demonstrates a commitment to both aesthetics and eco-friendliness. As a direct-to-consumer business, Suekrue’s packaging also serves functional logistics needs while acting as an extension of its artistic narrative.
Key Differentiator: Suekrue’s unique value lies in the integration of artistic design, sustainable sourcing, and premium packaging formats, resulting in a brand experience that highlights individuality and environmental responsibility.
Design System
Visual Style
Typography is elegant and modern, likely sans-serif with subtle serif accents for product descriptions. The color palette is bold yet sophisticated, featuring deep reds, greens, pinks, and metallic gold highlights. The overall aesthetic merges contemporary minimalism with artisanal decorative motifs.
Brand Identity
Consistent use of the Suekrue logo and brand name across all packaging surfaces. Iconography is minimal and purposeful, focusing on clean lines and geometric forms. Visual consistency is maintained through repeated color themes and decorative patterns.
Packaging Design
Material selection prioritizes recycled and high-quality rigid substrates, with structural designs that emphasize protection and gift-worthiness. Boxes are precision-constructed with snug-fitting lids and smooth, matte or glossy finishes. Design philosophy balances sustainability with a luxury unboxing experience.
User Experience
The packaging is designed to create a memorable unboxing moment, leveraging tactile quality, visual storytelling, and strong brand cues. The robust construction supports a positive customer journey from order receipt through product reveal, reinforcing both product and brand values.
Company Metrics
Business insights for Suekrue based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious fashion consumers seeking unique, handcrafted accessories with a strong emphasis on sustainability and artistic value.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Suekrue based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Suekrue use for its products?
Suekrue primarily utilizes rigid boxes, carton boxes, and occasionally metal tins, with a focus on premium quality and strong visual branding. These formats are chosen for their durability, presentation quality, and ability to reinforce the brand’s artisanal identity.
How does Suekrue ensure the sustainability of its packaging?
Suekrue incorporates recycled and repurposed materials in both its products and, where possible, its packaging. The use of recyclable rigid boxes and minimalistic design elements helps minimize environmental impact, aligning with the company’s broader sustainability commitments.
Is Suekrue's packaging designed for international shipping?
The robust construction of Suekrue’s rigid and carton boxes provides a high level of product protection suitable for both local and international shipments, ensuring product integrity throughout the logistics chain.
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