SoonNoon packaging
SoonNoon specializes in handcrafted hats, leveraging a direct-to-consumer model rooted in sustainable craftsmanship. Their packaging strategy focuses on protective, eco-conscious materials and branding consistency, supporting both product integrity and brand narrative.
Packaging Portfolio
SoonNoon's packaging portfolio consists of corrugated shipping boxes and folding carton formats, tailored for both logistics and retail environments. Corrugated boxes deliver high structural durability, protecting hat shapes during transit, while folding cartons offer clean edges and branded exterior surfaces for in-store presentation. Material choices favor recyclable paperboard and kraft corrugate, aligning with the brand’s sustainability objectives. Structural features such as custom inserts and top flaps enhance both product security and the overall unboxing experience. Branding elements are consistently applied, supporting clear product identification and reinforcing artisan quality.
The packaging consists of a flat, rectangular carton box that holds multiple noodle cups. The box features smooth, flat construction with clean edges and folds, typical of single-layer paperboard. It is primarily printed in a light green color with a white background, showcasing vibrant graphics and text related to the product. The top of the box has a flap that is folded down, while the sides are sealed, indicating a retail-ready package designed for display. The overall appearance is lightweight and suitable for retail environments.
The packaging consists of a large corrugated box and several smaller corrugated inserts. The main box has a sturdy construction with visible fluted layers when viewed from the side. It features a brown kraft exterior with a clean finish. The box is designed for shipping, indicated by the presence of a shipping label area. The smaller inserts are also made of corrugated cardboard, designed to provide additional support and protection for items during transit. The overall arrangement shows a well-organized packaging setup with a focus on durability and protection.
The packaging is a folding carton designed to hold a variety pack of beverage cans. It features a smooth, flat construction without visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly white with vibrant colors used for branding and product information. The edges are clean and precise, and the box has a rectangular shape with a top flap for closure. The design includes images of the cans and product details prominently displayed on the sides.
The packaging is a corrugated box with visible fluted edges when viewed from the side. It has a sturdy construction suitable for shipping multiple items. The box is primarily brown with printed graphics on the exterior. The top flaps are folded down and secured, and the box shows signs of handling with slight wear on the edges.
The packaging is a six-pack carton designed for beverage cans, featuring a smooth, flat construction without any visible fluted layers. The exterior is predominantly white with vibrant tropical graphics, showcasing a blue and green color scheme. The edges are clean and precise, indicating a well-constructed folding carton. The top flaps are folded down and secured, with cut-out handles for easy carrying. The overall shape is rectangular, designed to hold six cans securely.
About the Brand
SoonNoon is a Stockholm-based artisan hat company integrating traditional craftsmanship with modern design and sustainability. Their product range includes handcrafted hats, custom hat designs, and related accessories, with a strong emphasis on quality materials and eco-friendly practices.
Operating with a small team, SoonNoon targets a niche market of fashion-conscious consumers seeking durable, distinct headwear. Their approach to packaging reflects a commitment to both protection and environmental responsibility, utilizing corrugated and folding cartons that balance structural integrity with reduced environmental impact. The brand’s packaging choices support logistics needs for both e-commerce and retail, while offering a tactile, branded experience that aligns with the overall ethos of craftsmanship.
Key Differentiator: SoonNoon’s unique value lies in their combination of handcrafted products, custom design services, and a visible commitment to sustainable packaging within the high-end apparel accessory sector.
Design System
Visual Style
Clean, minimalistic typography paired with a neutral and earth-toned palette; design emphasizes simplicity, legibility, and eco-conscious visual cues to reflect brand values.
Brand Identity
Logo is prominently displayed on all packaging, ensuring immediate brand recognition. Iconography and text treatments are consistent, with restrained use of color and graphics to maintain a premium, artisan aesthetic.
Packaging Design
Preference for recyclable corrugated and paperboard materials, with a structural approach balancing protection and material efficiency. Custom inserts and folding patterns are used to safeguard hat shapes and enhance presentation.
User Experience
Packaging is designed to facilitate a positive customer journey by ensuring product integrity upon arrival, straightforward unboxing, and immediate brand engagement through tactile, visually-coherent packaging elements.
Company Metrics
Business insights for SoonNoon based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fashion-conscious, sustainability-focused consumers seeking premium, handcrafted headwear; global direct-to-consumer and online retail audiences.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for SoonNoon based on industry standards and best practices
Frequently Asked Questions
What packaging materials does SoonNoon primarily use for shipping hats?
SoonNoon utilizes a mix of corrugated boxes for shipping durability and folding cartons for retail presentation, prioritizing recyclable and sturdy materials to protect delicate hat structures.
How does SoonNoon's packaging reflect its brand values?
Packaging features consistent logo placement, eco-friendly material choices, and clean visual design, reinforcing the brand’s focus on sustainability, artisan quality, and customer experience.
Is the packaging optimized for both e-commerce and in-store sales?
Yes, packaging formats are selected for both safe shipping and retail display, with structural choices balancing product protection, presentation, and environmental considerations.
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