Something & Nothing packaging
Something & Nothing is a beverage company specializing in premium sodas crafted from natural ingredients, targeting health-conscious consumers. Their packaging approach combines minimalist aluminum cans and custom carton multipacks, prioritizing visual impact, sustainability, and effective shelf presence.
Packaging Portfolio
Something & Nothing's packaging portfolio is centered on recyclable aluminum cans for individual servings, enhanced by custom-designed paperboard carton multipacks for retail and e-commerce. The cans feature direct-printed, high-gloss finishes with distinctive, colorful graphics aligned across all SKUs for strong shelf impact. Carton multipacks use single-layer, lightweight paperboard for minimal environmental footprint while providing adequate physical protection. This dual-format system is optimized for both visual branding and logistical efficiency.
The packaging is a cylindrical aluminum can with a smooth, glossy surface. The can features a predominantly white background with a large graphic design in the center, depicting a stylized illustration of tropical leaves against an orange circular backdrop. The text 'Something & Nothing' is prominently displayed at the top in a bold, modern font, while the flavor 'ORANGE & MANDARIN' and 'PREMIUM SODA' are printed below the graphic in a smaller font. The overall design is clean and minimalistic, emphasizing the brand's aesthetic.
The packaging is a cylindrical aluminum can with a smooth surface and a glossy finish. The can features a predominantly white body with a colorful graphic on the front, showcasing a pink background with a stylized image of a plant against a yellow backdrop. The can has a standard pull-tab opening at the top, typical for beverage cans.
The packaging consists of a flat, smooth, single-layer paperboard carton designed to hold three beverage cans. The carton has clean, precise edges and folds, with a white exterior featuring colorful graphics. The design includes vibrant colors and stylized images of the drinks, making it visually appealing for retail display. The cans themselves are aluminum, showcasing different flavors with distinct color schemes.
The packaging is a standard aluminum beverage can with a cylindrical shape. It features a smooth, shiny surface typical of aluminum, with a white base color. The can has a printed label that includes a graphic of a palm leaf against a turquoise background, suggesting a refreshing beverage. The top of the can has a standard pull-tab opening.
The packaging is a standard aluminum beverage can, featuring a smooth, cylindrical shape with a pull-tab top. The can is predominantly white with a glossy finish, showcasing a vibrant graphic design on the front. The design includes a stylized image of a desert landscape with a pineapple and pink grapefruit, complemented by the brand name 'Something & Nothing' in a bold, modern font. The bottom of the can has product information, including the flavor description 'Pineapple & Pink Grapefruit' and 'Premium Soda'.
The packaging is a standard aluminum beverage can, featuring a cylindrical shape with a smooth surface. The can has a glossy white finish with a prominent label design. The label showcases a minimalist graphic of palm trees against a yellow background, with the product name 'Sicilian Lemon Iced Tea' and 'Premium Soda' printed in clear, modern typography.
About the Brand
Something & Nothing operates in the non-alcoholic beverage sector, focusing on innovative, health-oriented sodas with distinctive, natural flavors. Their packaging strategy emphasizes clear brand visibility, visual differentiation, and eco-conscious material selection, aligning with both retail and direct-to-consumer channels.
The company utilizes a dual-format packaging system consisting of recyclable aluminum cans and branded carton boxes for multipacks. This approach ensures compatibility with logistics, e-commerce, and retail environments while supporting their sustainability commitments as a B Corp. The cohesive graphic design across packaging units reinforces brand recognition and appeals to a modern, design-aware audience.
Key Differentiator: Their unique positioning combines natural, sugar-free beverage formulations with a strong commitment to sustainability, expressed through both materials and brand-focused packaging design.
Design System
Visual Style
Modern sans-serif typography, a predominantly white color palette accented by bold, vibrant graphic illustrations, and a minimalistic overall layout that emphasizes clarity and freshness.
Brand Identity
Consistent logo placement across all packaging, use of stylized botanical and geometric iconography, and a unified visual system that ensures immediate brand recognition on shelf and online.
Packaging Design
Material selection prioritizes recyclable aluminum and FSC-certified or recycled paperboard. Structural designs are simple and functional, focusing on efficient packing, easy opening, and minimizing material waste.
User Experience
Design choices support a positive customer journey by delivering immediate visual appeal, intuitive opening mechanisms, and clear product differentiation, thereby enhancing perceived value and reinforcing the brand's sustainability messaging.
Company Metrics
Business insights for Something & Nothing based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious adults seeking premium, natural non-alcoholic beverages, with a focus on metropolitan consumers and eco-aware buyers in the UK and international markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Something & Nothing based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Something & Nothing use for their beverages?
Something & Nothing packages beverages in recyclable aluminum cans with custom-printed labels, complemented by paperboard carton multipacks that feature vibrant, branded graphics.
How does Something & Nothing address sustainability in its packaging?
The company prioritizes recyclable materials, such as aluminum and paperboard, and employs minimalistic, resource-efficient structures to reduce environmental impact, consistent with its B Corp certification.
How effective is the packaging for e-commerce and retail logistics?
The combination of durable aluminum cans and protective carton boxes provides robust protection during shipping and retail handling, minimizing product damage and supporting a consistent customer experience.
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