smoothly packaging
Smoothly delivers plant-based dietary supplements via a direct-to-consumer model, emphasizing scientifically tested ingredients and a focus on sustainability. Their packaging adopts a clean, modern aesthetic with an emphasis on eco-friendly materials and robust product protection.
Packaging Portfolio
Smoothly’s packaging portfolio includes a blend of rigid glass jars for premium supplements, retail carton boxes for bundled offerings, and flexible kraft stand-up pouches with resealable closures for refills and single products. This combination allows the brand to address varying product requirements—glass jars provide superior barrier protection for sensitive ingredients, while kraft pouches and cartons offer a lightweight, sustainable alternative for shipping efficiency. Visual branding remains consistent across all structures, employing matte finishes, clean typography, and color-coded labels for intuitive product differentiation.
The image features two distinct packaging types: a retail carton and a flexible pouch. The retail carton is a rectangular box with smooth, flat construction, likely made of single-layer paperboard. It has a clean, precise edge and is adorned with colorful graphics. The flexible pouch is a stand-up bag with a kraft exterior, featuring a resealable top and a matte finish. Both packages display vibrant colors and clear branding.
The packaging consists of a thick, sturdy jar made of dark glass with a smooth, glossy surface. The jar has a wide mouth and a screw-on lid, which is also dark in color. The label is a soft peach color with a matte finish, featuring a simple illustration of a woman jumping, and text in a modern font. The overall design conveys a clean and premium aesthetic.
The packaging is a stand-up pouch made of a flexible material with a kraft paper exterior. It features a blue label prominently displaying the brand name 'Smoothly' in a bold font. The label includes product information and icons indicating benefits such as vitamin content. The top of the pouch has a resealable zipper closure, and the overall shape is rectangular with a flat bottom to allow it to stand upright.
The packaging is a stand-up pouch made from a composite material that appears to be a combination of kraft paper and a plastic lining. The front of the pouch features a matte green background with white graphics and text. The top has a rounded shape, and the pouch is designed to stand upright, indicating it has a gusseted bottom. The closure is likely a heat seal, ensuring the contents remain secure. The pouch is adorned with various icons indicating product benefits and certifications.
The packaging is a stand-up pouch made of a brown kraft paper exterior with a smooth, matte finish. It features a flat bottom that allows it to stand upright. The front of the pouch has a large, white label with rounded corners, displaying product information in a clear, modern font. The label includes the product name, 'Calcium and Vitamin D,' along with a brief description of its benefits. The overall design is minimalistic, with a focus on readability.
The packaging is a stand-up pouch made of a brown kraft material with a smooth texture. The front features a large, light pink label that contains product information. The top of the pouch has a resealable zipper closure, allowing for easy access and storage. The overall shape is rectangular with a flat bottom, enabling it to stand upright.
About the Brand
Smoothly operates within the health and wellness sector, specializing in targeted nutritional supplements and vitamins designed for daily well-being. Their packaging strategy incorporates both rigid and flexible formats, utilizing branded cartons, glass jars, and kraft paper pouches to balance shelf appeal and product protection.
Founded in 2020 and based in Amsterdam, Smoothly leverages a direct-to-consumer approach to optimize customer engagement and streamline logistics. Packaging choices reflect a commitment to both sustainability and premium quality, with an emphasis on recyclable materials and modern design. The brand’s packaging consistently features clear labeling, iconography for product benefits, and resealable structures to enhance usability and reduce waste.
Key Differentiator: Smoothly’s unique approach lies in its integration of eco-friendly packaging materials, user-centric resealable formats, and consistent visual branding aligned with health-conscious consumer values.
Design System
Visual Style
Modern minimalism with sans-serif typography, a palette of earthy greens, kraft browns, soft peaches, and light pinks. Matte finishes and clean layouts dominate, supporting a premium wellness aesthetic.
Brand Identity
Consistent logo placement, clear product naming, and the use of health-related icons ensure immediate brand recognition. Visual consistency is maintained through uniform label designs and cohesive color schemes.
Packaging Design
Focus on recyclable and reusable materials—glass for rigidity and product protection, kraft paper for flexible pouches, and single-layer paperboard for cartons. Structural design emphasizes resealability, ease of use, and shelf presence.
User Experience
Packaging is designed for a positive unboxing experience with intuitive opening, clear product information, and resealable closures to extend freshness. The design supports a seamless customer journey from online purchase to daily use, reinforcing trust in product quality and sustainability.
Company Metrics
Business insights for smoothly based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the European market seeking plant-based, scientifically formulated supplements with eco-friendly packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for smoothly based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Smoothly use for its supplements?
Smoothly utilizes a combination of rigid glass jars, retail cartons, and flexible kraft stand-up pouches with resealable closures, all designed to ensure product integrity and brand consistency.
How does Smoothly address sustainability in its packaging?
The company incorporates recyclable materials such as kraft paper and glass, prioritizes minimalistic designs to reduce waste, and selects resealable pouch formats to extend product freshness and usability.
What is the visual identity of Smoothly’s packaging?
Smoothly’s packaging features a clean, modern look with earthy tones, bold yet minimal typography, and prominent logo placement, ensuring strong shelf differentiation and clear communication of product benefits.
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