Small Beer packaging
Small Beer specializes in low-alcohol, craft beers, utilizing direct-to-consumer distribution with a strong commitment to sustainability. Their packaging approach leverages recyclable materials and minimalist design to align with health-conscious and eco-aware consumers.
Packaging Portfolio
Small Beer's packaging portfolio centers on single-layer paperboard folding cartons for both bottles and cans, prioritizing recyclability and retail shelf appeal. The cartons feature cut-out windows for product visibility and are finished in natural kraft tones with matte surfaces, supporting both durability and environmental positioning. Direct-printed aluminum cans enhance branding and recyclability, while the overall structural approach minimizes excess material. This portfolio is tailored for e-commerce and retail, balancing brand presentation with logistical efficiency.
The packaging is a folding carton designed to hold multiple bottles. It features a smooth, flat construction without visible fluted layers, indicating it is made of single-layer paperboard. The exterior is a kraft brown color with a matte finish, giving it a natural look. The carton has cut-out windows that allow visibility of the bottles inside, and the edges are clean and precise. The top flap is designed to tuck securely into place.
The packaging consists of a flat, rectangular carton designed to hold three cans of beer. It features a smooth, single-layer paperboard construction with clean edges and precise folds. The exterior is a light kraft color, typical for retail packaging, and it has a matte finish. The carton is designed to showcase the cans while providing structural support.
The packaging consists of two aluminum cans, each with a cylindrical shape and a pull-tab top. The cans are primarily white with green and black graphics. The front of each can features bold text and images, including a gluten-free symbol and an award sticker. The cans have a smooth, metallic finish with no visible seams or fluted layers, indicating they are made from aluminum. The graphics are printed directly onto the metal surface, with vibrant colors and clear typography.
The packaging is a folding carton designed to hold multiple beer bottles. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is a combination of kraft brown and black, with a matte finish. The front has cut-out windows that allow visibility of the bottles inside. The edges are clean and precise, with folds that create a sturdy structure. The overall shape is rectangular, designed to hold four bottles securely.
The packaging consists of a flat, smooth paperboard carton that holds multiple bottles of beer. The carton has clean, precise edges and folds, indicative of a folding carton design. The exterior features a light brown kraft color with a printed label design on the front, showcasing a blue and white color scheme. The overall appearance is lightweight and retail-friendly, suitable for display.
The packaging is a folding carton made from single-layer paperboard, featuring a smooth, flat construction with clean edges and folds. It has a two-tone design with a brown kraft color on one side and a darker shade on the other, creating a visually appealing contrast. The carton has cut-out windows that reveal the contents inside, enhancing its retail appeal. The surface appears to have a matte finish, contributing to a premium look.
About the Brand
Small Beer is a London-based brewery focusing on the production and distribution of mid-strength, low-alcohol beers. Established in 2017, the company emphasizes sustainability and modern reinvention of traditional brewing, operating as a certified B Corp and targeting health- and eco-conscious markets.
The brand utilizes a bespoke brewing process with British-sourced ingredients and integrates environmental stewardship across its operations, including water-saving brewing methods and recyclable packaging solutions. Their product range is tailored for direct-to-consumer e-commerce, including mixed cases, mini kegs, and curated gift packs.
Key Differentiator: Small Beer stands out through its B Corp certification, robust sustainability initiatives, and a focused product line that appeals to the growing segment of health-conscious craft beer consumers.
Design System
Visual Style
Minimalist typography with sans-serif fonts, a neutral color palette dominated by kraft brown, black, white, and occasional blue accents; overall design exudes modern simplicity and eco-consciousness.
Brand Identity
Consistent logo usage on all packaging, clear product naming, and recurring iconography such as award seals and sustainability markers; branding elements are positioned for maximum visibility and recall.
Packaging Design
Preference for recyclable, single-layer paperboard and aluminum; structural designs feature clean lines, cut-out windows, and secure folds for both display and protection. Material selection aligns with sustainability and cost-effectiveness.
User Experience
Packaging enables straightforward unboxing with clear visibility of products, reinforcing brand values and creating a premium, eco-friendly impression; design decisions support a seamless customer journey from online purchase to product enjoyment.
Company Metrics
Business insights for Small Beer based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious, eco-aware consumers seeking premium, low-alcohol craft beers; primary focus on urban, UK-based direct-to-consumer buyers.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Small Beer based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Small Beer use for its products?
Small Beer primarily uses single-layer paperboard folding cartons for bottles and cans, as well as direct-printed aluminum cans, with a strong emphasis on recyclable and retail-ready formats.
How does Small Beer ensure its packaging aligns with sustainability goals?
Small Beer employs recyclable materials such as kraft paperboard and aluminum, minimizes packaging layers, and avoids unnecessary plastic, reflecting its commitment to environmental responsibility.
Does the packaging design support brand recognition?
Yes, the packaging features prominent logo placement, consistent color schemes, and minimalist layouts that reinforce Small Beer's brand identity and values.
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