shaeri packaging
Shaeri is a Paris-based beauty company specializing in cosmetics and hair care products, leveraging a direct-to-consumer model. Their packaging strategy emphasizes contemporary design, vibrant branding, and a tactile unboxing experience aligned with industry standards.
Packaging Portfolio
Shaeri’s packaging portfolio features a mix of flexible plastic tubes, rigid jars, and custom-printed carton boxes, optimized for cosmetics and personal care products. The use of flip-top caps and secure closures reflects attention to product integrity and user convenience. Visual elements such as vibrant color schemes, floral motifs, and modern typography are integrated across all formats, ensuring high brand cohesion. While plastic remains prevalent for tubes and jars, cartons are used for secondary packaging, often with matte finishes and direct-to-surface printing to enhance shelf presence.
The packaging is a squeeze tube made of flexible plastic, featuring a cylindrical shape that tapers slightly towards the bottom. The tube has a flip-top cap that allows for easy dispensing of the product. The surface is predominantly white with vibrant graphics, including a green and purple design, and a stylized face illustration. The label includes product information in both English and French, with a matte finish that enhances the visual appeal.
The packaging is a cylindrical jar made of thick, sturdy material, likely chipboard or a similar rigid material. The jar features a white lid with a smooth surface and a colorful design wrapping around the body, which includes floral and cactus motifs. The overall appearance is clean and modern, with a premium feel. The lid fits securely onto the jar, indicating a well-constructed closure. The jar is placed on a textured surface, enhancing its visual appeal.
The packaging consists of various cosmetic containers including tubes, jars, and boxes. The tubes and jars are predominantly white with vibrant green and colorful floral designs. The boxes are flat and rectangular, featuring similar colorful graphics and branding elements. The overall aesthetic is bright and appealing, aimed at a beauty-conscious audience.
The packaging is a cylindrical tube made of flexible plastic, typically used for personal care products like shampoo. The tube features a flip-top cap for easy dispensing. The design is vibrant with a colorful graphic of a woman's silhouette against a background of green cacti, suggesting a playful and organic theme. The product information, including the brand name 'shaeri' and product type 'SHAMPOING', is prominently displayed in a bold font.
The packaging consists of two tubes for hair care products, featuring distinct designs and colors. The left tube is predominantly white with colorful abstract shapes, while the right tube has a green wavy pattern against a white background. Both tubes have a smooth, cylindrical shape typical of cosmetic packaging, with a flip-top cap at the bottom for dispensing the product. The labels are printed directly on the tubes, showcasing vibrant colors and modern typography.
About the Brand
Shaeri operates within the cosmetics sector, offering a curated selection of beauty and hair care products that target quality-conscious consumers. The company utilizes a D2C approach, enabling direct feedback loops and greater control over packaging innovation.
With a compact team and a Paris headquarters, Shaeri occupies a niche in the competitive beauty market. Packaging is used as a critical brand touchpoint, employing bold graphic elements, strong color palettes, and premium materials to enhance shelf appeal and consumer engagement. The brand's commitment to sustainability and customer-centric design is evident in both their product formulations and packaging material choices.
Key Differentiator: Shaeri differentiates itself through highly distinctive packaging design, sustained brand consistency, and a strong focus on sustainability and personalization, reflecting modern consumer values.
Design System
Visual Style
Shaeri employs bold, modern sans-serif typography paired with a vivid color palette of greens, whites, and accent brights. The overall aesthetic is youthful, playful, and contemporary, using abstract and botanical graphics to reinforce brand themes.
Brand Identity
The 'shaeri' logo is consistently prominent across all packaging types, with clear product names and supporting iconography. Visual consistency is achieved through repeated use of color motifs and design elements, ensuring instant brand recognition.
Packaging Design
Material selection favors flexible plastics for tubes, rigid plastics or chipboard for jars, and high-quality paperboard for outer cartons. Structural design prioritizes ergonomic handling, robust closures, and visual distinctiveness, reflecting a balance of functionality and aesthetics.
User Experience
Packaging is designed for an engaging unboxing experience, with tactile finishes and visually stimulating graphics. Clear labeling and multilingual information enhance usability, while the design supports a positive customer journey from first impression through product use.
Company Metrics
Business insights for shaeri based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Urban, quality-driven beauty consumers seeking personalized and effective cosmetic solutions, with a strong presence in France and potential reach across Europe.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for shaeri based on industry standards and best practices
Frequently Asked Questions
What packaging formats does Shaeri use for its beauty products?
Shaeri predominantly utilizes flexible plastic tubes, rigid jars, and printed carton boxes, with packaging structures tailored for both aesthetic impact and product protection.
How does Shaeri's packaging contribute to its brand identity?
Shaeri’s packaging features bold colors, abstract and floral motifs, and consistent logo placement, reinforcing brand recognition and creating a cohesive visual experience for consumers.
Is sustainability considered in Shaeri’s packaging strategy?
Yes, sustainability is a brand value, with an emphasis on recyclable materials and reduced environmental impact, although the portfolio still includes plastics typical of the cosmetics industry.
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