Scrumbles packaging
Scrumbles is a UK-based pet food company specializing in gut health-focused nutrition for cats and dogs, with a strong emphasis on sustainability. Their packaging strategy incorporates eco-friendly materials and custom-branded designs tailored for both e-commerce and retail environments.
Packaging Portfolio
Scrumbles’ packaging portfolio features flexible stand-up pouches with resealable closures and clear product windows, as well as single-layer paperboard cartons designed for retail and e-commerce. The material selection prioritizes recyclability and ease of use, with flat, smooth surfaces supporting high-quality print for brand messaging. Structural formats are optimized for shipping durability and visual differentiation on shelf, while the use of playful animal illustrations and vibrant colors enhances consumer engagement. Functional features such as zip locks and product visibility windows further improve user convenience and reduce food waste.
The packaging is a stand-up pouch made from a flexible material, featuring a resealable top. It has a clear window that allows visibility of the product inside. The overall shape is rectangular with a flat bottom, enabling it to stand upright. The front of the pouch is predominantly light blue with colorful illustrations of various dog breeds. The text is bold and prominent, indicating the product name and key features.
The packaging consists of a retail carton box that houses multiple pouches of cat food. The box has a smooth, flat construction with clean edges and folds, typical of folding cartons. The exterior features a vibrant turquoise background with playful graphics of cats and clear product information. The pouches inside are colorful, with distinct colors for each flavor, and have a matte finish. The overall design is eye-catching and designed for retail display.
The packaging consists of various retail cartons and pouches, primarily made of single-layer paperboard. The cartons have smooth, flat surfaces with clean edges and folds, while the pouches exhibit a flexible structure. The overall color scheme includes pastel shades of orange, blue, and white, featuring playful illustrations of animals. The design is vibrant and appealing, aimed at pet owners.
The packaging is a stand-up pouch made of a flexible material that allows it to stand upright. It features a colorful design with illustrations of various cats, predominantly in pastel colors. The top portion has a clear window that allows visibility of the contents. The packaging is sealed at the top with a zip lock closure for easy access and resealability.
The packaging consists of multiple pouches made from a flexible material, likely a composite of plastic and foil. Each pouch features a vibrant color scheme with illustrations of various animals, indicating the product is pet food. The pouches have a smooth, flat construction without any visible fluted layers, and they are designed to stand upright. The top of each pouch has a resealable zipper closure, allowing for easy access and storage. The overall design is eye-catching and tailored for retail display.
The packaging consists of multiple retail cartons, primarily made of single-layer paperboard. The cartons are smooth and flat, featuring clean edges and folds. The colors are vibrant, with one carton in a bright yellow and another in a teal blue, both displaying the brand name 'SCRUMBLES' prominently. The design includes playful graphics of animals, emphasizing the pet food theme. The cartons are lightweight and designed for retail display, with no visible fluted layers indicative of corrugated construction.
About the Brand
Scrumbles operates in the premium pet food segment, delivering health-conscious products for sensitive pets. Their direct-to-consumer business model leverages distinctive, eco-conscious packaging to reinforce their brand values and market positioning.
The company's packaging approach is characterized by vibrant, playful visuals and a mix of flexible pouches and paperboard cartons, optimized for both shelf appeal and e-commerce logistics. Scrumbles integrates resealable features and clear product windows to enhance usability and transparency, while maintaining a consistent visual identity across multiple product ranges.
Key Differentiator: Scrumbles distinguishes itself through a combination of gut health-centric food formulations and a visible commitment to sustainability, including the use of recyclable packaging and donations to environmental causes.
Design System
Visual Style
The design system incorporates bold sans-serif typography, a pastel-based color palette (including turquoise, yellow, orange, and blue), and playful animal illustrations to convey approachability and pet-friendliness. Overall aesthetic is modern, clean, and visually engaging.
Brand Identity
Logo usage is consistent, with the Scrumbles name and logo prominently displayed on all packaging formats. Iconography is playful and pet-centric, supporting a cohesive visual language across products. Strict adherence to color and illustration guidelines ensures brand recognition.
Packaging Design
Material choices emphasize flexible plastics for pouches and single-layer paperboard for cartons, selected for recyclability, print quality, and lightweight logistics. Structural design favors stand-up formats, resealable closures, and clear windows, balancing functionality with sustainability goals.
User Experience
Packaging is designed to support a positive customer journey, from initial visual impact to ease of opening and resealing. Clear product information, transparent windows, and tactile finishes enhance trust and usability, reinforcing both brand values and consumer satisfaction.
Company Metrics
Business insights for Scrumbles based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious pet owners in the UK seeking premium, health-oriented nutrition options for cats and dogs, with an emphasis on convenience and ethical sourcing.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Scrumbles based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Scrumbles use?
Scrumbles primarily utilizes flexible stand-up pouches and single-layer paperboard cartons, both designed for optimal shelf presence and consumer convenience.
How does Scrumbles incorporate sustainability into its packaging?
The brand employs recyclable and eco-friendly materials, prioritizes local production, and uses packaging formats that minimize waste and environmental impact.
What are the main considerations in Scrumbles' packaging design?
Primary considerations include product safety in transit, resealability for freshness, visual consistency, and alignment with sustainability goals.
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