Rejuvenated packaging
Rejuvenated specializes in scientifically formulated health and beauty supplements with a direct-to-consumer model. Their packaging strategy emphasizes premium visual appeal, sustainability, and consistent brand presentation across a portfolio of flexible pouches and carton formats.
Packaging Portfolio
Rejuvenated’s packaging portfolio features a combination of flexible stand-up pouches, retail carton boxes, and insulated cosmetic bags. Materials include high-barrier plastic/foil laminates for pouches and recyclable cardboard for cartons, selected for product integrity and shelf life. Structural elements such as resealable zippers and clear windows enhance usability and customer perception, while the use of color-coded designs supports SKU differentiation and visual navigation. The integration of insulated and travel-ready pouches reflects a focus on portability and convenience within the beauty supplement sector.
The packaging consists of a black fabric pouch with a zipper closure, containing product samples. The pouch is sleek and modern, featuring a prominent white logo on the front. Inside, there are several packets of products, including a larger packet labeled 'H3O Night Repair' and smaller packets likely containing other product samples. The overall design is minimalistic and functional.
The image features a collection of stand-up pouches in various colors and sizes, each containing a different product. The pouches have a flat bottom that allows them to stand upright. They are made from a flexible material that appears to be a combination of plastic and foil, providing a shiny, smooth surface. Each pouch has a resealable zip closure at the top, with a clear window in some cases to display the product inside. The overall design is vibrant, with a mix of pastel and bold colors, and the branding is consistent across all pouches.
The packaging consists of a retail carton box and several smaller pouches. The carton box is rectangular with a smooth, flat construction, featuring clean edges and folds. The pouches are made of a flexible material, likely a type of plastic or paper, with a matte finish. The overall color scheme is light blue with gradient effects, creating a calming aesthetic. The carton has a glossy finish, while the pouches have a more matte appearance.
The packaging consists of two stand-up pouches, each featuring a smooth, flat construction. The pouches are made from a flexible material that allows them to stand upright. The front of each pouch has a glossy finish, with a light blue background and white text for product names. The design includes geometric patterns and a logo at the top center, contributing to a modern aesthetic. The pouches are sealed at the top and have a resealable zipper closure at the top edge.
The packaging consists of three pouches, each with a smooth, flat construction. The pouches are made of a flexible material that appears to be a type of plastic or laminated film, providing a lightweight and durable option for retail display. Each pouch has a resealable top, allowing for easy access and storage. The colors are predominantly light blue with white and gold accents, giving a clean and modern appearance. The design includes geometric patterns and clear product names, enhancing visual appeal.
The packaging is a black insulated pouch with a smooth exterior. It features a rounded shape and is designed to hold multiple products, including packets of Collagen Shots and a larger pouch of H2O Night Repair. The pouch has a clean, modern design with a prominent white logo on the front. The interior appears to be lined for insulation, suggesting it is intended to keep contents at a stable temperature.
About the Brand
Rejuvenated is a UK-based beauty and fitness brand focusing on collagen supplements and wellness products, with a strong emphasis on natural ingredients and sustainable sourcing. The company leverages over four decades of industry expertise to deliver products that align with evolving consumer demands for health, efficacy, and environmental responsibility.
Operating via a D2C model, Rejuvenated targets health-conscious consumers seeking evidence-based beauty solutions. Packaging is designed to reinforce the brand’s premium positioning, utilizing color-coded flexible pouches, retail cartons, and insulated travel bags to ensure both product protection and a cohesive shelf presence. The brand’s strategy integrates sustainability considerations through recyclable materials and efficient formats, while also prioritizing the unboxing experience and visual consistency.
Key Differentiator: Rejuvenated distinguishes itself through award-winning collagen formulations, a holistic approach to sustainability, and a packaging system that blends premium aesthetics with practical, eco-conscious materials.
Design System
Visual Style
Typography is clean and modern, favoring sans-serif fonts for clarity. The color palette centers on light blues, pastels, black, and gold accents to evoke freshness and sophistication. Overall aesthetic is minimalistic with geometric patterns and high-contrast logo placement.
Brand Identity
Logo usage is consistent and prominent across all packaging formats, typically positioned at the top center or front-facing area. Iconography is restrained, with emphasis on product names and functional information. Consistency is maintained through repeated color schemes and design motifs.
Packaging Design
Material choices prioritize recyclable cardboard and high-barrier flexible films, balancing durability with environmental considerations. Structural design emphasizes resealability, compactness, and user-friendly features such as stand-up bases and clear windows.
User Experience
Packaging is structured to create a premium unboxing experience, reinforce brand trust, and support ease of use. Resealable closures, visually distinct SKUs, and travel-friendly formats enhance the customer journey from purchase through daily product use.
Company Metrics
Business insights for Rejuvenated based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious adults seeking premium, science-backed beauty and wellness supplements, primarily in the UK and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Rejuvenated based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Rejuvenated use for its products?
Rejuvenated utilizes a mix of flexible stand-up pouches, retail carton boxes, and insulated fabric bags. These formats are selected to optimize both product protection and customer experience, with consistent branding and resealable closures for freshness.
How does Rejuvenated address sustainability in its packaging?
Sustainability is addressed through the use of recyclable and/or low-impact materials, a focus on minimal and efficient packaging structures, and the selection of formats that can be reused or repurposed, such as insulated travel pouches.
What is the visual design approach of Rejuvenated’s packaging?
Rejuvenated’s packaging features a modern, clean aesthetic with a predominantly pastel color palette, geometric accents, and clear logo placement. Typography and layout are chosen to maximize legibility and reinforce brand identity.
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