Reborn Paris packaging
Reborn Paris specializes in nutricosmetics, offering a premium range of vegan beauty supplements. The company’s packaging approach leverages luxury aesthetics and functional formats to support product integrity, brand identity, and consumer appeal.
Packaging Portfolio
Reborn Paris employs a packaging mix of premium glass jars with metallic lids, precision-folded carton boxes, and cohesive labeling systems. The use of transparent glass provides product visibility and reinforces quality cues, while carton structures offer additional protection and a canvas for brand messaging. Materials selected—primarily glass and high-grade paperboard—balance recyclability with durability. The packaging formats are tailored for shelf impact, consumer convenience, and safe transit, reflecting a design philosophy that merges luxury aesthetics with functional integrity.
The image displays a series of clear glass jars with metallic gold lids, each containing colorful candies. The jars are cylindrical in shape with a smooth surface. Each jar features a label that wraps around the body, displaying the brand name 'REBORN PARIS' prominently at the center. The labels are designed in various pastel colors corresponding to the contents of each jar, with a clean, modern font. The overall appearance is bright and appealing, aimed at attracting consumers in a retail setting.
The packaging consists of a retail carton that houses a transparent bottle filled with gummies. The carton features a smooth, flat construction with clean edges and folds. It is predominantly a soft peach color with a glossy finish, showcasing a lion logo and product information in white and gold accents. The bottle inside is clear, allowing visibility of the orange gummies, and has a white cap.
The image features two types of packaging: a jar and a retail carton. The jar is transparent with a round shape, containing pink capsules, and has a metallic gold lid. The carton is rectangular, featuring a predominantly white background with pink accents and a logo at the top. The carton has clean edges, precise folds, and a glossy finish, indicating a high-quality paperboard construction. The design is modern and appealing, aimed at a luxury market.
The packaging consists of a vibrant green and white carton box that houses a clear glass jar. The carton features smooth, flat construction with clean edges and folds, typical of a folding carton. The front displays the product name 'ABSOLU PURE' prominently, along with a description and usage instructions. The glass jar is filled with green chewable tablets, visible through the transparent material. The carton has a glossy finish, enhancing its visual appeal.
The image features a pink cylindrical bottle with a gold cap containing gummy supplements, alongside a small retail carton and individual packets. The bottle has a smooth surface and a label with clear branding. The carton is rectangular with a clean, flat construction, featuring vibrant orange colors and a glossy finish. The individual packets are also orange, suggesting a cohesive branding theme.
The packaging consists of three clear glass jars with metal lids, each containing colorful capsules. The jars have a smooth surface and a cylindrical shape, showcasing the contents inside. Each jar is labeled with a white paper label featuring the brand name and product information. The labels have a matte finish, and the text is printed in a combination of black and gold colors, giving a premium appearance.
About the Brand
Reborn Paris operates in the nutricosmetics sector, focusing on scientifically formulated beauty supplements delivered primarily through direct-to-consumer channels. Their packaging strategy emphasizes a balance of premium presentation, logistical efficiency, and sustainability.
Positioned in the luxury wellness market, Reborn Paris utilizes high-quality glass jars and precision-folded carton boxes to enhance both shelf presence and consumer experience. The company demonstrates a commitment to sustainable practices through eco-friendly production and vegan-compatible packaging components, while continually updating branding to maintain relevance in a competitive, design-driven industry.
Key Differentiator: Reborn Paris differentiates itself with a consistent luxury design language, clear brand signaling, and a strong commitment to sustainability, all tailored for the high-end beauty supplement consumer.
Design System
Visual Style
Modern sans-serif typography, a palette of whites, pinks, greens, and metallic golds, with a preference for clean lines and high-contrast layouts. The overall aesthetic is minimal yet vibrant, supporting a sense of luxury and well-being.
Brand Identity
Consistent use of the REBORN PARIS logo, prominent product naming, and color-coded labels. Iconography is minimal and sophisticated, with strong alignment across all touchpoints to reinforce brand recognition and trust.
Packaging Design
Focus on recyclable glass and paperboard, with structural designs that prioritize product protection, ease of use, and shelf appeal. Glossy and matte finishes are strategically applied to enhance tactile experience and visual differentiation.
User Experience
Packaging supports a premium unboxing journey with clear product display, intuitive opening mechanisms, and legible information hierarchy. Design choices are made to build anticipation, reinforce brand quality, and facilitate repeat purchase behavior.
Company Metrics
Business insights for Reborn Paris based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious, design-oriented consumers seeking premium, sustainable beauty supplements via direct-to-consumer channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Reborn Paris based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Reborn Paris use for its nutricosmetic supplements?
Reborn Paris primarily utilizes clear glass jars with metallic lids and custom-designed carton boxes. These materials are selected for durability, recyclability, and to reinforce the brand’s premium positioning.
How does the packaging design support the brand’s luxury image?
Packaging features a cohesive visual identity with elegant color palettes, metallic accents, and modern typography, paired with high-quality materials and finishes that reflect the brand's luxury ethos.
What sustainability practices are evident in the packaging approach?
The brand emphasizes recyclable materials like glass and paperboard, operates out of a green-certified facility, and ensures vegan compatibility, aligning packaging choices with eco-conscious consumer expectations.
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