Purition packaging
Purition delivers whole food meal replacements and nutrition products with a focus on clean eating and sustainability. Their packaging approach emphasizes modern flexible pouches and robust corrugated solutions, designed for both product freshness and efficient logistics.
Packaging Portfolio
Purition’s packaging portfolio features a strategic mix of flexible stand-up pouches with matte finishes and resealable closures, corrugated shipping boxes for e-commerce logistics, and retail-ready carton boxes for multi-pack and sample offerings. The use of clear windows on flexible pouches enhances product visibility and consumer trust, while color-coded designs aid flavor differentiation. Corrugated and carton structures are chosen for their protective qualities and recyclability, aligning with industry trends in health and nutrition packaging.
The packaging consists of stand-up pouches made from a flexible material that allows them to maintain an upright position. Each pouch features a resealable top, which is common in food packaging. The surface is smooth with a matte finish, and the pouches are designed to be lightweight yet durable. The front of each pouch displays vibrant colors and images of the product flavor, with a clear window section allowing visibility of the contents inside.
The packaging consists of three stand-up pouches, each featuring a clear front window that showcases the product inside. The pouches have a matte finish with a smooth texture, and they are sealed at the top with a zip-lock closure for easy resealing. The overall shape is rectangular, tapering slightly towards the bottom, allowing them to stand upright. Each pouch has a vibrant color scheme corresponding to the flavor: pink for strawberry, brown for cocoa, and yellow for banana. The design is clean and modern, with rounded edges and a flat bottom for stability.
The packaging consists of a brown corrugated box that appears to be designed for shipping. The box has visible fluted edges when viewed from the side, indicating its corrugated construction. The exterior is primarily kraft-colored, with a simple design featuring the brand name 'purition' printed prominently on one side. The box is filled with individual packets of product, suggesting it is intended for bulk shipping or retail display.
The packaging consists of a brown corrugated box with visible fluted layers when viewed from the side. It has a sturdy construction suitable for shipping multiple items. The box appears to be opened at the top, revealing several individual product packets inside. The outer surface is primarily kraft brown, typical of corrugated materials, and may show slight wear from handling.
The packaging consists of a flat, smooth, single-layer paperboard box that is primarily brown in color, featuring a clean and precise construction. The box is designed to hold multiple pouches of Purition products, which are displayed in an organized manner. Each pouch has a circular graphic showcasing the flavor, with a light-colored background and contrasting text. The overall appearance is neat and professional, suitable for retail display.
The packaging consists of three stand-up pouches, each featuring a clear front window that showcases the product inside. The pouches have a matte finish with a smooth texture and are primarily white with colorful graphics. Each pouch has a resealable top, allowing for easy access and storage. The design includes a prominent brand logo at the top, product names in bold fonts, and images of the flavors represented (strawberry, vanilla, chocolate) on the front.
About the Brand
Purition specializes in nutritious, whole food meal replacements and supplements, serving health-conscious consumers in the direct-to-consumer space. The company is known for using real ingredients and caters to a range of dietary preferences with gluten-free and vegan options.
Operating primarily through e-commerce, Purition delivers over 50,000 meals weekly and utilizes a combination of flexible stand-up pouches, corrugated shipping boxes, and retail cartons to ensure optimal product protection and consumer convenience. Their packaging is tailored to support both product sampling and bulk orders, reflecting a scalable approach to product distribution.
Key Differentiator: Purition’s brand is distinguished by its commitment to ingredient transparency, batch-made production, and packaging that aligns with health and sustainability values.
Design System
Visual Style
Modern sans-serif typography, a clean layout, and a color palette prioritizing natural tones (kraft brown, whites, accent colors for flavors) establish a fresh, health-oriented aesthetic.
Brand Identity
Consistent usage of the Purition logo, clear product naming, and minimalist iconography reinforce brand recognition. Visual elements are repeated across all packaging types to ensure cohesive brand experience.
Packaging Design
Material selection emphasizes flexible plastics for pouches (with clear windows for product transparency) and recyclable corrugated/cardboard for shipping and retail. Structural designs prioritize resealability, upright stability, and efficient stacking to optimize logistics.
User Experience
Packaging is designed for ease of use, from resealable pouches supporting product freshness to intuitive box formats for unboxing. Clear labeling and visual differentiation of flavors support an accessible, user-friendly customer journey.
Company Metrics
Business insights for Purition based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-focused consumers, fitness enthusiasts, and individuals with dietary restrictions seeking convenient, clean-label meal solutions in the UK and broader European market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Purition based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Purition use for its products?
Purition primarily uses flexible stand-up pouches for meal replacements and protein powders, complemented by corrugated boxes for shipping and carton boxes for retail and multi-pack sachets.
How does Purition address sustainability in its packaging?
Purition favors lightweight, resealable pouches that reduce material waste, and utilizes recyclable corrugated and carton boxes to support an eco-friendly supply chain.
Are Purition's packaging materials suitable for protecting products during shipping?
The combination of durable corrugated boxes and robust flexible pouches provides a high level of protection, minimizing product damage and ensuring safe delivery to customers.
Discover other Health companies
Explore more companies in the health industry and their packaging strategies
EVO Nutrition
Health
EVO Nutrition specializes in premium health supplements, providing a wide range of vitamins and nutritional products to support well-being.
Doctor Seaweed
Health
Doctor Seaweed specializes in natural, plant-based nutritional supplements derived from seaweed, aimed at promoting overall wellness.
Lily & Loaf
Health
Lily & Loaf specializes in high-quality health and nutrition products, offering a range of supplements and vitamins aimed at supporting an active lifestyle. The company focuses on providing natural solutions for health and beauty.