Protiplan packaging
Protiplan, based in Eindhoven, specializes in high-protein food products for fitness-conscious consumers, with a direct-to-consumer model. Their packaging portfolio leverages branded carton boxes and flexible pouches, reflecting a focus on product visibility, efficient logistics, and retail-ready presentation.
Packaging Portfolio
Protiplan’s packaging solutions are centered on single-layer paperboard cartons and flexible pouches, optimized for both retail display and e-commerce fulfillment. The use of coated cartons with clean edges and glossy finishes enhances shelf appeal and supports visual branding, while heat-sealed pouches provide secure, portion-controlled storage for individual products. Packaging formats are standardized for efficient packing, storage, and shipping, with an emphasis on cost-effective materials that maintain product integrity during last-mile delivery. Occasional use of unbranded secondary packaging suggests a balance between branding presence and operational efficiency.
The packaging is a rectangular carton box with a smooth, flat construction. It features clean edges and folds, indicative of a single-layer paperboard design. The box is primarily kraft-colored with printed branding elements. The front displays the product name 'PROTEIN COOKIES' in bold, prominent lettering, along with a flavor description 'Chocolate & Cream'. The overall appearance is lightweight and designed for retail display.
The image features a variety of packaging types primarily made from flexible materials. The individual items are presented in pouches and boxes that are primarily white with brown and orange accents. The pouches have a smooth, flat construction and appear to be sealed at the top, likely using a heat seal method. The boxes are rectangular with clean edges and folds, showcasing a glossy finish. Each packaging type displays product images and nutritional information prominently.
The packaging is a folding carton designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box is predominantly white with colorful graphics that highlight the product. The edges are clean and precise, with a glossy finish that enhances its visual appeal. The top of the box has a flap that can be opened for easy access to the product inside.
The packaging consists of a white, smooth paperboard carton with clean, precise edges and folds. The carton has a flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The surface is likely coated for a glossy finish, enhancing its visual appeal. The front features the brand name 'PROTIPLAN' prominently displayed in a bold, modern font, with a simple yet elegant design. The overall shape is rectangular and appears to be designed for retail display.
The packaging is a retail display box made of smooth, single-layer paperboard. It features a flat construction with clean edges and folds, designed to hold individual packages of protein cookies. The box is primarily beige with printed graphics on the front and sides. The top has a cut-out display area for visibility of the product inside. The overall design is lightweight and suitable for retail environments.
About the Brand
Protiplan delivers a variety of protein-rich foods, including bars, shakes, snacks, and meal replacements, targeting customers seeking convenience and nutrition. The company emphasizes quality control, rapid order fulfillment, and a loyalty-driven D2C e-commerce experience.
Operating from a small, agile team in the Netherlands, Protiplan’s packaging strategy is built around lightweight, branded retail cartons and flexible pouches designed for both shelf appeal and efficient shipping. Their visual branding is consistent across formats, using a minimalist, modern aesthetic to reinforce product quality and trust. Although most packaging is retail-oriented, some secondary packaging lacks overt branding, suggesting a pragmatic approach to cost and inventory management.
Key Differentiator: Protiplan’s unique value lies in its integration of high customer satisfaction with efficient, visually consistent retail packaging that supports rapid logistics and a competitive unboxing experience.
Design System
Visual Style
Protiplan employs a minimalist, modern design with bold sans-serif typography and a restrained color palette dominated by whites, beiges, and muted accent tones. Glossy finishes and clean layouts enhance product perception.
Brand Identity
Branding is consistently applied across primary packaging, with clear logo placement, product names, and nutritional highlights. Iconography is minimal, reinforcing a contemporary, health-oriented feel and visual coherence.
Packaging Design
Materials selected prioritize lightweight, single-layer paperboard and flexible plastic, supporting both cost and logistics efficiency. Structures focus on retail-ready cartons and practical pouches, with simple, precise folds and easy-open features.
User Experience
Design choices support a seamless customer journey, from product selection to unboxing. Branded packaging enhances trust and user satisfaction, while clear product information and visual consistency contribute to a straightforward, positive purchasing experience.
Company Metrics
Business insights for Protiplan based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fitness enthusiasts and individuals seeking weight management solutions in the Netherlands and broader EU, with a focus on price-sensitive and quality-driven direct-to-consumer buyers.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Protiplan based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Protiplan use?
Protiplan primarily utilizes single-layer paperboard for retail carton boxes and flexible plastic pouches for individual product packaging, balancing visual appeal with cost-effectiveness.
How does Protiplan ensure product protection during shipping?
Packaging structures are designed for durability, with precise folding and clean edges in cartons and heat-sealed flexible pouches, providing adequate protection for protein bars, snacks, and meal replacements during transit.
Does Protiplan use sustainable packaging solutions?
While most cartons are recyclable, Protiplan’s sustainability profile is moderate due to reliance on coated paperboards and flexible plastics. There is limited evidence of advanced eco-design or use of renewable materials.
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