Promis Care packaging
Promis Care delivers modern dental care products with a strong emphasis on sustainability, utilizing eco-friendly materials and professional expertise. Their packaging strategy prioritizes recyclable carton formats and a branded, visually appealing presentation to reinforce their commitment to both oral health and environmental responsibility.
Packaging Portfolio
Promis Care’s packaging portfolio is dominated by folding carton boxes constructed from recyclable, plant-based single-layer paperboard. Packaging formats are tailored for oral care items such as toothbrushes, gels, and pastes, utilizing upright retail cartons and custom inserts where necessary. The visual design leverages a glossy finish with vibrant green, white, and yellow color schemes, reinforcing both sustainability credentials and shelf impact. Structural integrity is maintained through clean folds and precise construction, supporting product protection during transit and an elevated unboxing experience.
The packaging consists of a tall, rectangular folding carton that houses a tube of anti-plaque gel. The carton is made of smooth, single-layer paperboard with clean edges and precise folds. It features a glossy finish, with vibrant colors including white, green, and black. The front displays the product name 'promis gel' prominently, along with icons indicating its vegan and natural ingredients. The back of the carton includes additional product information and graphics. The tube itself is cylindrical and made of flexible plastic, with a white exterior and a flip-top cap.
The packaging consists of two folding cartons designed for toothbrushes, featuring a smooth, flat construction without any visible fluted layers. The boxes are primarily white with colorful accents in yellow and green, corresponding to the toothbrushes inside. The edges are clean and precise, indicating a well-constructed retail package. Each box has a glossy finish, enhancing the visual appeal. The front displays the brand name 'promis' prominently, along with product details and a green sustainability message.
The packaging consists of a smooth, flat construction made from single-layer paperboard. The box features clean, precise edges and folds, indicative of a folding carton. The exterior is predominantly white with vibrant green accents, showcasing a modern and eco-friendly design. The front displays the brand name 'promis' prominently, along with product details. The box has a glossy finish that enhances the visual appeal and provides a premium look.
The packaging is a folding carton made from a single layer of paperboard. It has a smooth, flat construction with clean edges and folds. The exterior features a bright, vibrant color scheme, predominantly white with green accents. The front displays the product name and branding prominently, with a glossy finish that enhances its visual appeal. The box is designed to stand upright and has a rectangular shape with a slightly tapered top.
The packaging is a slender, upright carton with a smooth, flat construction. It features a predominantly yellow exterior with a white front panel that has a wavy design. The carton is designed to hold a toothbrush, indicated by the shape and size. The edges are clean and precise, with a glossy finish that enhances its visual appeal. The front displays the brand name 'promis' prominently at the top, along with product information and a colorful graphic of the toothbrush.
About the Brand
Promis Care is a direct-to-consumer health brand specializing in eco-friendly oral care products. Their packaging aligns with their sustainability mission by utilizing recyclable carton boxes and plant-based materials, ensuring product safety while minimizing environmental impact.
The company's packaging approach is characterized by the use of single-layer paperboard folding cartons, clean structural lines, and a consistent brand aesthetic. Promis Care's collaboration with dental professionals is visually represented through clinical, precise packaging designs and clear sustainability messaging. Their portfolio demonstrates a balance between product protection, cost efficiency, and consumer appeal within the premium health segment.
Key Differentiator: Integration of professional dental expertise and a high-visibility sustainability focus in both product formulation and packaging design.
Design System
Visual Style
Modern sans-serif typography, a clean and minimalistic layout, and a color palette centered around white, green, and yellow to emphasize freshness and sustainability.
Brand Identity
Consistent use of the 'promis' logo, sustainability icons (e.g., 'I'M GREEN!'), and product-specific iconography to maintain a unified visual identity across all packaging touchpoints.
Packaging Design
Preference for lightweight, recyclable carton board; structural designs focus on retail display readiness and efficient use of materials, with glossy finishes to convey a premium, health-oriented image.
User Experience
Packaging is designed for clear product identification, intuitive unboxing, and immediate communication of brand values, supporting a seamless and positive customer journey aligned with eco-conscious consumer expectations.
Company Metrics
Business insights for Promis Care based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious and environmentally aware consumers seeking premium, sustainable oral care solutions in Italy and broader European D2C channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Promis Care based on industry standards and best practices
Frequently Asked Questions
What materials are primarily used in Promis Care's packaging?
Promis Care primarily uses recyclable, plant-based single-layer paperboard for their folding carton packaging, complemented by flexible plastic tubes for gel products.
How does Promis Care address sustainability in its packaging?
The brand incorporates recycled and plant-based materials, uses recyclable carton formats, and features clear on-pack sustainability messaging to reduce environmental impact.
What is the main packaging format for Promis Care products?
The dominant format is folding carton boxes, customized for products like toothbrushes, toothpaste, and gels, with a focus on upright retail presentation and branding.
How does packaging design support Promis Care’s brand experience?
Packaging features modern, clean lines, vibrant colors, and prominent branding, creating a consistent and premium unboxing experience that reinforces the company's values.
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