Preo Premium packaging
Preo Premium is a Bangalore-based beauty and fitness brand specializing in premium fragrances, body care, and hair care products. Their packaging strategy prioritizes luxury aesthetics and sustainability, integrating refillable and high-quality packaging formats tailored for direct-to-consumer e-commerce.
Packaging Portfolio
Preo Premium’s packaging portfolio includes folding carton boxes for retail display, rigid magnetic closure boxes for premium product presentation, and corrugated cartons for secure shipping. Material choices emphasize paperboard and kraft finishes suitable for both sustainability and branding, while rigid boxes with glossy or matte finishes enhance perceived value. The use of refillable containers in certain product lines demonstrates a commitment to eco-friendly packaging innovation. Structural design focuses on clean folds, sturdy construction, and efficient use of space to protect contents and optimize logistics.
The packaging consists of a thick, sturdy box with a vibrant turquoise exterior. The box features a hinged lid that opens to reveal an interior compartment. The edges are clean and precise, indicating high-quality construction. The surface has a glossy finish, enhancing its premium appearance. The box is adorned with a prominent black logo and text, which adds to its visual appeal.
The packaging consists of flat, smooth paperboard with a brown kraft finish. The edges are clean and precise, indicating a folding carton design. The surface is printed with vibrant graphics, including images of lemons and the product name 'NOT!CE HAIR CO.' in bold, modern typography. The overall design is visually appealing, with a matte finish that enhances the colors.
The box is a sturdy, thick-walled structure with a premium appearance. It features a solid black exterior with a smooth finish. The interior is also black, providing a cohesive look. The lid is hinged and opens to reveal the interior space, which is spacious and designed for high-end products. The box has clean, precise edges and corners, indicative of high-quality construction.
The packaging is a folding carton designed to hold twelve 12-ounce cans. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with colorful graphics representing different flavors. The carton has a rectangular shape with a top flap closure and side panels that display product information and branding.
The packaging consists of two folding cartons made of single-layer paperboard. Each box features a smooth, flat construction with clean edges and folds. The exterior is a kraft brown color, typical for retail packaging, and the boxes are designed to hold shoes. The interior has a printed insert with a design that includes the phrase 'WE ARE ALLBIRDS' along with graphic elements. The boxes are open at the top, showcasing the shoes inside, and have flaps that tuck into place for closure.
About the Brand
Preo Premium delivers luxury beauty and personal care products online, focusing on high-quality ingredients and sophisticated packaging. The company leverages a diverse range of carton and rigid box formats to align with consumer expectations in the beauty sector.
Operating on a small scale, Preo Premium adopts packaging solutions that balance visual appeal and product protection, utilizing folding cartons, rigid boxes, and retail cartons for fragrances and body care. Emphasis on refillable containers and sustainable material selection addresses both eco-conscious trends and the premium market’s demand for elevated unboxing experiences. Packaging design is informed by a commitment to both brand image consistency and environmental responsibility.
Key Differentiator: Preo Premium’s packaging strategy is distinguished by its integration of refillable formats and premium materials, supporting both luxury positioning and sustainability objectives.
Design System
Visual Style
The visual design employs modern, sans-serif typography paired with a clean, minimalistic aesthetic. Color palettes range from kraft browns and whites to vibrant accent hues, supporting both natural and luxury cues.
Brand Identity
Logos and brand names are prominently displayed on all primary packaging, with consistent use of iconography and graphic motifs to reinforce brand recognition across SKUs. Visual consistency is maintained through standardized color schemes and graphic layouts.
Packaging Design
Material selection prioritizes recyclable paperboard for cartons and premium rigid boards for luxury gift boxes. Structural design principles include ergonomic closures, secure inserts, and compact forms to enhance protection and customer experience.
User Experience
Packaging design is closely aligned with the brand’s digital-first approach, delivering a cohesive user journey from online purchase to physical unboxing. High-impact visuals and tactile finishes elevate the unboxing process, supporting customer retention and positive brand perception.
Company Metrics
Business insights for Preo Premium based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious and premium-focused beauty consumers in India, particularly those seeking luxury fragrances and personal care products through direct-to-consumer online channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Preo Premium based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Preo Premium primarily use?
Preo Premium primarily utilizes carton boxes, rigid boxes, and corrugated shipping cartons, selected for their durability, visual appeal, and suitability for both retail and e-commerce fulfillment.
How does Preo Premium address sustainability in its packaging?
The brand incorporates refillable perfume containers and chooses recyclable materials where possible, reflecting a commitment to reducing environmental impact and appealing to eco-conscious consumers.
Does the packaging enhance the customer unboxing experience?
Yes, packaging features such as magnetic closures, premium finishes, and consistent branding contribute to a high-quality unboxing experience that reinforces the luxury positioning of Preo Premium.
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