Power Health packaging
Power Health delivers natural health products, specializing in vitamins, minerals, and nutritional supplements. Their packaging strategy leverages a mix of rigid, flexible, and carton formats, emphasizing clear branding and consumer-friendly features for the direct-to-consumer health sector.
Packaging Portfolio
Power Health’s packaging portfolio comprises rigid cylindrical containers constructed from chipboard, flexible stand-up and resealable pouches, and single-layer folding cartons. Packaging materials favor paperboard and composite structures for protection, while flexible plastics are used for resealability and convenience. The formats are optimized for supplement shelf life, consumer usability, and e-commerce readiness, with clear branding and regulatory information presented across all structures. Print finishes include glossy and matte surfaces, supporting visual differentiation and tactile interest.
The packaging is a folding carton made from a single layer of paperboard, featuring a smooth, flat construction. The box has clean, precise edges and folds, with a predominantly white background and vibrant colors. The front displays a large sunflower image, with the product name 'HYALU-COLL' prominently featured in bold lettering. The overall design is bright and eye-catching, suitable for retail display.
The packaging is a resealable pouch made of flexible material. It features a smooth, flat construction with a glossy finish. The front displays vibrant colors, primarily pastel purple and white, with floral graphics at the bottom. The text is printed in various fonts, prominently featuring the product name 'Inulin' and the brand name 'Power Health'. The top has a tear strip for easy opening, and the pouch is designed to stand upright.
The packaging is a cylindrical container with a sturdy construction, designed for food supplements. It features a smooth, matte finish with a green and white leaf pattern at the top. The body of the container is a light brown color, indicating a chipboard material. The container has a clean, rounded edge at the top and a flat base, providing stability. The label wraps around the container, displaying product information clearly.
The packaging is a stand-up pouch made from a flexible material, likely a composite of plastic and foil. It features a resealable top, allowing for easy access and storage. The front displays vibrant colors with a gradient from purple to green, and includes clear graphics and text. The back has detailed instructions and nutritional information, printed in a clear, legible font. The overall design is modern and appealing, targeting health-conscious consumers.
The packaging is a flat, rectangular box made from single-layer paperboard. It features a smooth surface with a glossy finish. The front displays vibrant colors, predominantly green and white, with a colorful logo and product name prominently featured. The edges are clean and precise, indicating a well-constructed folding carton. There are no visible fluted layers, confirming it is not corrugated. The box includes a resealable feature at the top, and the overall design is visually appealing for retail display.
About the Brand
Power Health operates in the UK health supplement market, offering a portfolio of vitamins, minerals, and specialty nutritional products. The company uses a direct-to-consumer model, focusing on quality and consumer trust through transparent labeling and consistent packaging design.
Established in 1972, Power Health leverages its heritage to position itself as a reliable provider of natural health solutions. Their packaging approach combines rigid containers, flexible stand-up pouches, and folding cartons, each selected for product protection, shelf impact, and cost efficiency. Digital-first sales channels drive their need for packaging to perform across logistics, retail, and customer engagement touchpoints.
Key Differentiator: Power Health distinguishes itself through a cohesive, health-centric packaging identity that prioritizes product protection, regulatory compliance, and visual consistency across multiple formats.
Design System
Visual Style
Typography is bold and sans-serif for clarity, paired with soft pastel and natural greens, purples, and whites for an approachable, health-oriented palette. Overall aesthetic is clean and modern with subtle organic motifs.
Brand Identity
Consistent use of the Power Health logo, product-specific icons (e.g., vegan, supplement type), and clear placement of dosage and health claims. Visual consistency is maintained through color coding and hierarchy of information on every package.
Packaging Design
Material choices prioritize lightweight, recyclable board for cartons and chipboard for rigid canisters; flexible pouches use laminated plastics for barrier properties. Structural design balances shelf presence with shipping durability and consumer convenience, including resealable features and upright formats.
User Experience
Design elements support the customer journey by offering easy-open features, resealability, and clear labeling, enhancing trust and ease of use from online purchase to product consumption. Packaging is tailored for both retail impact and positive unboxing in e-commerce channels.
Company Metrics
Business insights for Power Health based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: UK-based health-conscious consumers seeking natural vitamins, minerals, and supplements via direct-to-consumer online channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Power Health based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Power Health use for its supplements?
Power Health utilizes a range of packaging solutions including rigid chipboard containers, flexible resealable pouches, and single-layer folding cartons. Each format is selected for optimal product stability, information clarity, and alignment with health and wellness branding.
How does Power Health’s packaging support logistics and product protection?
Their choice of sturdy rigid boxes and sealed flexible pouches provides effective protection against moisture, contamination, and handling damage, supporting both e-commerce and retail distribution requirements.
Is sustainability a core focus in Power Health’s packaging strategy?
While Power Health employs recyclable and paper-based materials for many formats, flexible pouches may include multilayer plastics. Overall, the sustainability profile is above industry average but could be improved by increasing the share of compostable or mono-material structures.
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