Plantina packaging
Plantina specializes in high-quality dietary supplements with a strong emphasis on sustainability and scientific formulation. Their packaging strategy leverages locally produced, branded solutions that balance consumer appeal with robust protection for product integrity.
Packaging Portfolio
Plantina’s packaging portfolio comprises folding carton boxes for retail, rigid plastic containers for supplements, and corrugated cardboard boxes for logistics and plant shipping. The company applies a seasonal and thematic graphic approach, integrating both functional and aesthetic considerations to ensure product protection and consumer engagement. Local material sourcing and recyclability are prioritized, particularly for paperboard and corrugated structures, while rigid plastic is used for product stability and shelf life. This multi-material strategy supports both D2C fulfillment and retail display requirements.
The packaging consists of a tall, rectangular box made from corrugated cardboard, featuring a visible fluted inner layer. The box has a kraft brown exterior with clean, precise edges and folds. It includes cut-out handles on the sides for easy carrying. The top of the box is open, allowing for the insertion of a plant, which is secured within the box. The overall design is sturdy, suitable for shipping plants, and shows minimal signs of wear.
The packaging is a cylindrical plastic container with a wide mouth and a screw-on lid. The container is predominantly white with a glossy finish, featuring a clear label that wraps around its body. The label includes vibrant colors and graphics, with a circular logo prominently displayed. The container is designed for easy access to the contents, which are capsules, indicated by the label. The overall design is clean and modern, appealing to health-conscious consumers.
The packaging consists of two rigid containers, one larger and one smaller, both designed for holding dietary supplements. The larger container is cylindrical with a white base and a colorful label featuring a gradient of colors. The smaller container is also cylindrical but has a more minimalist design with a white background and a bold color band. Both have screw-top lids and are designed to be visually appealing while providing essential product information.
The packaging consists of a brown corrugated box with visible fluted edges when viewed from the side. The box features a simple design with a face-like graphic on the front, indicating a friendly brand image. The box is sturdy, suitable for shipping plants, and shows signs of handling. Inside, there is a clear plastic clamshell container holding a potted plant, which is designed to protect the plant during transit.
The packaging is a tall, rectangular carton box made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is predominantly kraft brown with white graphics, including illustrations of plant leaves and the brand name 'CITRINA'. The box has a matte finish, giving it a natural look. The design includes a clear layout of product information and care instructions on one side, with a logo prominently displayed on the front.
The packaging is a folding carton with a smooth, flat construction. It features a colorful design with a winter theme, showcasing a family in a snowy landscape. The box is predominantly white with vibrant colors used for the graphics and brand elements. The edges are clean and precise, indicating high-quality manufacturing. The front displays product information and images of the contents, which are dietary supplement jars.
About the Brand
Plantina is a Dutch health company focused on providing vitamins, minerals, and dietary supplements with a commitment to sustainability and transparency. Their packaging approach integrates local production, eco-friendly materials, and clear product communication to support their ethical and scientific brand positioning.
Founded in 1993, Plantina has developed a packaging ecosystem that supports both retail and direct-to-consumer channels. The company utilizes folding carton boxes, rigid plastic containers, and corrugated shipping boxes, each tailored to ensure product safety and efficient logistics. Branding is prominent, featuring consistent use of logos and vibrant color schemes to reinforce product identity and consumer trust.
Key Differentiator: Plantina differentiates itself through a combination of evidence-based product formulations and a packaging strategy rooted in local manufacturing and sustainability, appealing to health-conscious and environmentally aware consumers.
Design System
Visual Style
Utilizes clean sans-serif typography, vibrant color gradients, and a predominantly white or kraft brown palette. Seasonal and product-specific graphics enhance visual differentiation while maintaining brand cohesion.
Brand Identity
Consistent logo placement, prominent use of the Plantina brand name, and clear labeling are hallmarks. Iconography is used to communicate product benefits and reinforce transparency.
Packaging Design
Material selection emphasizes recyclable paperboard and cardboard for cartons and shipping boxes, with rigid plastic reserved for products requiring higher barrier properties. Structural design prioritizes durability, ease of unboxing, and efficient storage.
User Experience
Packaging is designed to deliver clear product information at every touchpoint, with a focus on accessibility, informative graphics, and a visually pleasing unboxing process to foster consumer trust and loyalty.
Company Metrics
Business insights for Plantina based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the Netherlands and broader European market seeking reliable, science-driven dietary supplements with eco-friendly packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Plantina based on industry standards and best practices
Frequently Asked Questions
How does Plantina ensure the safety of its products during shipping?
Plantina employs high-quality carton and corrugated boxes with precise structural integrity, ensuring supplements and plant products are protected from physical damage and environmental factors during transit.
What sustainable packaging practices does Plantina use?
The company prioritizes locally sourced and recyclable materials in its packaging solutions, including paperboard cartons and corrugated cardboard, to reduce environmental impact in alignment with their sustainability commitments.
How does Plantina's packaging enhance the unboxing experience?
Plantina’s packaging features visually engaging graphics, seasonal themes, and clear labeling, which contribute to an informative and visually appealing unboxing for consumers.
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